Use numbers not words! Communicating hotels’ cleaning programs for COVID-19 from the brand perspective

After hotels in many countries were forced to close in government-imposed lockdowns during the COVID-19 pandemic, there is an inherent need to communicate how they deal with the coronavirus to motivate guests to visit. However, lack of knowledge about how to persuasively communicate about hotels’ cleaning programs for COVID-19 can challenge the industry’s survival. We investigated how hotels that position their brand as a particular personality (sincere vs. exciting) could benefit from different communication styles (inclusion of numerical vs. verbal quantifiers) when presenting their COVID-19 cleaning procedures. Study 1 explored tourists’ central attitudinal responses toward hotels’ cleaning programs. Study 2 demonstrated that sincere hotel brands would benefit from using numerical and verbal quantifiers to communicate their cleaning policies, whereas exciting hotel brands would benefit only from numerical quantifiers. Our results invite hotel managers to use their brand personality positioning to influence tourists’ attitudes and intentions in a pandemic context.     

个体主动性人格对学习能力影响的实证研究

探讨了员工个体的主动性人格特质对其学习能力的影响及其作用机制,以及员工的工作卷入和反馈寻求在这一关系中的中介作用。运用企业236个员工数据进行分析,得出以下结论:企业员工的主动性人格显著促进其学习能力;员工的主动性人格显著强化其工作卷入和反馈寻求;员工对内的工作卷入促进了其学习能力,且在主动性人格和学习能力的关系中起部分中介的作用;员工对外的反馈寻求促进其学习能力,且在主动性人格和学习能力的关系中起部分中介作用。研究结论为组织个人学习能力的提升提供了一个重要的前因变量,并对员工工作卷入与反馈寻求的中介作用机制进行了探讨,丰富了个人学习研究,并提出了相关的实践建议。     

The role of destination personality fit in destination branding: Antecedents and outcomes

Drawing from fit research in strategic management, this study develops and investigates a model predicting destination attitude and (re)visit intention. The study introduces the concept of destination personality fit on the basis of how well consumer perceptions of a tourist destination's brand personality fits that of what the destination brand manager wishes to convey. A model incorporating destination advertising awareness as an antecedent of destination personality and consumer‐manager destination personality fit is tested on international consumers with the destination personality of Switzerland as the study setting. Structural equation modeling results reveal that destination advertising awareness does indeed relate positively to both stronger perceived destination personality and destination personality fit in consumers’ minds. Interestingly, the subsequent destination personality–destination attitude relationship is moderated by consumer–manager destination personality fit in such a way that the link grows stronger in cases where fit is high. The results have important implications for destination brand managers in that they reinforce the importance of strong and distinct destination personalities. The findings also show the importance of actively communicating the destination brand to consumers since the positive outcomes of a strong destination personality increase in magnitude when successfully communicated, and the vision of the destination brand manager has been adopted by the consumer.     

Consumer Brand Hate: Steam rolling whatever I see

This study aims to investigate negative consumer‐brand relationships by developing a “Brand Hate” concept. A hierarchical Brand Hate model is theoretically discussed in light of the psychology and consumer behavior literatures. In Study‐I the Brand Hate concept was tested with two different types of consumer brand haters, true haters, and regular haters. The study found that in the study's proposed multidimensional Brand Hate hierarchy true haters display “Boiling Brand Hate” while regular haters reveal “Seething Brand Hate.” Two additional studies were developed to examine the relationship between consumer personality traits and Brand Hate, exploring which types of consumers are more prone to feel hatred toward targeted brands. Study‐II's findings revealed a relationship between consumers who are high in personality traits of “conscientiousness” and those who Brand Hate. Study‐III's findings indicated that “self‐confident” and “competitive” consumers might also be more prone to feel hatred toward those brands that perform poorly and unethically.     

九型人格理论在高校招聘配置工作中的应用

高校教师招聘进来后,必须优化配置。然而,每一个人力资源个体因性格不同,其对组织的适应性和需求不尽相同,加大了招聘配置整合的难度。本文从高校招聘配置的三大原则出发,运用九型人格理论,探讨了如何提高高校招聘配置工作的有效性。     

再论我国公司法人格否认制度

10年前的2005年我国在新颁布的《公司法》中大胆的吸收了西方公司法中的一项重要制度，即公司法人格否认制度。该制度的产生是为了规避在股东有限责任的背景下股东滥用有限责任从而损害债权人的利益的问题。我国企业在进行了公司制的改革后，也同样存在着股东可能滥用有限责任的问题，因此在公司法中规定法人格否认是必须的。但是，从10来的司法实践来看，公司法人格否认制度还没有能够完全发挥其限制股东滥用有限责任，保护无辜债权人的立法目的。本文针对在司法实践中存在的问题，在理论上提出一些建议，以求进一步完善公司法人格否认制度。     

高校教师个性含义、意义及实现

教师个性是教师专业个性与教师自身个性的统一,由教育风格表现出来,是教师存在的方式。个性的教师才是完整的教师,才是有活力的教师。当代个性教育呼唤教师个性,要求培养个性的高校教师。因此,当前的高校应该强化个性教育观,弘扬教师个性;增强创新教育观,发展高校教师个性的独特性。     

PERSONALITY TRAITS AND THE PERCEPTION OF MACROECONOMIC INDICATORS: SURVEY EVIDENCE

I examine the determinants of both perceived inflation and unemployment in one single survey and include Big Five traits in the analysis. This is the first survey on this topic in Germany. My sample consists of 1771 students from different fields and levels. Using PhD students’ estimates as a reference, I create categories for underestimation and overestimation of both variables. Multinomial logit regressions show that females overestimate both variables. Education and news consumption reduce misestimation. A higher level of Neuroticism is related with a higher probability to overestimate unemployment. Overstating (understating) one indicator is associated with overstating (understating) the other.     

Brand personality and culture: The role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions

Tourism destinations increasingly use brand-personification strategies to evoke favorable consumer reactions. These reactions, however, may hinge on cultural differences. This paper investigates the relationships among nation brand personality perceptions, consumer brand-self congruity, and the visit intention of a country as a tourism destination. Brand-self congruity is examined as a mediator of the relationship between brand personality perception and visit intention. Of Hofstede's cultural dimensions, individualism and uncertainty avoidance are the most relevant dimensions for brand-self congruity. Based on representative samples of consumers from five countries (Italy, the UK, Czech Republic, Poland, and Russia) and using Slovakia as a sample tourism destination, the effect of individualism and uncertainty avoidance on the relationship between brand self-congruity and visit intention is studied. Individualism and uncertainty avoidance moderate the congruity – visit intention relationship – but in a negative way, contrary to our expectations. Important implications are derived for both tourism research and destination management.     

Food-related personality traits and the moderating role of novelty-seeking in food satisfaction and travel outcomes

Previous research on tourist food consumption acknowledges that food-related personality traits, including neophilic and neophobic tendencies, can impede or encourage tourists to try novel food at a destination. However, the travel motivation literature advocates that tourists tend to be in a general condition of seeking novel experiences, including sampling a destination's novel food. How food-related personality traits interact with novelty pursuits to influence tourists' food consumption and subsequent satisfaction and travel outcomes remains unknown. The study proposes a framework of tourist food experience that leads from food-related personality traits, novel food consumption, and satisfaction to travel outcomes. While the results support the baseline model, the moderating effect of novelty seeking demonstrates that novelty seeking does not moderate the relationship between personality traits and consumption of novel food. It does, however, moderate satisfaction with food.