论思想政治教育与当代人的个性培养

思想政治教育在当代人个性培养中的作用就是最大限度地抑制消极个性品质的作用,激发积极个性品质的发挥。本文围绕当代人个性培养的内容,现时代思想政治教育着力于当代人的个性培养的必要性,思想政治教育在当代人个性培养中的作用进行了分析。     

孔子论美

孔子眼中的＂美＂,主要指自然美、人格美、艺术美,其美学思想主旨是＂尽善尽美＂的观点,＂美＂与＂善＂的关系是其美学思想的核心。大体分为两个方面：一是美善同一观;二是美的形式与善的内容相统一的美善对立统一观。孔子所开创的＂比德＂思维方式,在美学史上具有奠基性的作用。     

青少年犯罪中的人格障碍类型分析

随着我国青少年犯罪的日益增多,法学界对青少年犯罪原因的研究深入化、多元化。本文试从人格障碍的角度对青少年犯罪原因进行新的理论探讨,归纳和分析了青少年犯罪中典型的人格障碍类型以及青少年人格障碍者的犯罪特点,对预防青少年犯罪具有一定的借鉴意义。     

Women's Responses to Sex in Advertising

Abstract

Advertising researchers have neglected to analyze women's reactions to sexual appeals, and researchers are just beginning to recognize the utility of personality variables as predictors of responses to sex in advertising. This study addresses both areas by testing women's reactions to a sexual commercial, and examining the relationship between women's sexual schemas with their responses. Sexual schemas are people's cognitive views of themselves that predict approach/avoidance to sexual behavior and sexual information. Overall, women who have more positive sexual self-schemas (sex positive) were found to have more positive attitudes-toward-the-ad and brand interest for the sexual ad. Purchase intention, however, was not affected. The findings and their implications are discussed.     

Personality and domain‐specific risk taking

The concept of risk propensity has been the subject of both theoretical and empirical investigation, but with little consensus about its definition and measurement. To address this need, a new scale assessing overall risk propensity in terms of reported frequency of risk behaviours in six domains was developed and applied: recreation, health, career, finance, safety and social. The paper describes the properties of the scale and its correlates: demographic variables, biographical self‐reports, and the NEO PI‐R, a Five Factor personality inventory (N?=?2041). There are three main results. First, risk propensity has clear links with age and sex, and with objective measures of career‐related risk taking (changing jobs and setting up a business). Second, the data show risk propensity to be strongly rooted in personality. A clear Big Five pattern emerges for overall risk propensity, combining high extraversion and openness with low neuroticism, agreeableness, and conscientiousness. At the subscale level, sensation‐seeking surfaces as a key important component of risk propensity. Third, risk propensity differs markedly in its distribution across job types and business sectors. These findings are interpreted as indicating that risk takers are of three non‐exclusive types: stimulation seekers, goal achievers, and risk adapters. Only the first group is truly risk seeking, the others are more correctly viewed as risk bearers. The implications for risk research and management are discussed.     

英语学习中的非智力因素

在英语学习过程中,除了智力因素,年龄、动机、性格、情感等非智力因素对英语学习产生极大影响。在教学过程中,教师应当充分考虑这些因素的影响并作出相应处理以提高教学质量。     

人格因素影响机遇决策行为的实证研究

机遇决策行为属于一种非常规决策,决策时间敏感,决策信息动态关联,因而需要决策者发挥主观能动性,并承担一定的风险.文章提出,不同人格特质的决策者在面临相同机遇决策情境时会产生不同的心理与行为反应,人格因素中的果敢性和安详机警性与机遇决策水平之间呈显著的正相关关系,而内外向性与机遇决策水平之间的相关性较差.     

Shaping Retail Brand Personality Perceptions by Bodily Experiences

Customer experiences play an important role in retail brand management. This research investigates how bodily experiences in retail environments influence customers’ perceptions of retail brand personalities. Based on research on human personality perception, we propose that bodily experiences transfer metaphoric meaning to customers’ brand perceptions. In a field experiment and a lab experiment we manipulated participants’ bodily experiences (feeling of hardness and temperature) and consistently found a metaphor-specific transfer of experiences to retail brand personality perceptions (on the dimensions “ruggedness” and “warmth”). A third study reveals the mechanism behind the effect and demonstrates concept activation elicited by bodily experiences in customers’ minds.     

大五人格及其与工作满意度的相关研究

本文介绍了大五人格的基本理论,并对大五人格理论进行评价,着重介绍了有关大五人格与工作满意度的研究内容。从而说明了工作满意度有一程度的人格根源。并对未来有关研究提出了建议     

饮食背后——再读谭恩美之《灶神之妻》

谭恩美的第二部小说《灶神之妻》中饮食意象贯穿小说始终。她将饮食作为一种叙事策略推动故事情节的发展,展现人物的不同性格,使小说彰显文化冲突这一主题。