关于法人独立责任之探讨

对法人涵义和其特征的考察发现法人与独立责任间必然联系的观点值得怀疑,在对法人制度的历史考证和现代世界主要国家法人制度对比的基础上,结合法人人格要素分析,论证法人与独立责任不存在必然关系.     

公司法人人格否认制度的适用范围

设立公司法人人格否认制度是新公司法的一个重要修改亮点.这项制度的确立将有利于完善我国公司法人制度,防范滥用公司制度的风险,保证交易安全,保障公司债权人的利益,维护社会经济秩序,促进社会主义市场经济健康发展.本文重点探讨公司法人人格否认制度的适用范围,以期该制度在实践中正确适用.     

论知识分子理想人格的构建

当代中国知识分子人格的构建，必须继承传统文化的优秀资源，弘扬近、现代知识分子的精神，培养独立、自主和富于批判精神的人格，积极投身于现实的伟大实践，以马克思主义为指导，构建具有时代特征的理想人格。     

分析影响我国消费者网上购物的心理因素

网上购物交易模式正在全球快速发展,我国经过多年的积累,虽有一定的发展,但是发展却很缓慢,这其中的影响因素很多。文章主要分析了消费者自身的心理因素如何影响我国网上购物的发展。     

塑造品牌个性、再造企业筋骨

品牌个性对唤起潜在消费者、对自己与其他众多的竞争对手区别开来,对塑造顶尖品牌形象都有积极的意义。本文从几个知名品牌的案例,唤起企业增强塑造品牌个性的意识,以建立鲜明的具有个性的品牌。     

A Note on the Incremental Validity of Integrity Tests beyond Standard Personality Inventories for the Criterion of Counterproductive Behaviour

Although the validity of integrity tests for predicting the focal criterion of counterproductive work behaviour (CWB) is well‐established, little research has yet addressed the incremental CWB‐related validity of integrity tests beyond basic personality traits. The present research addresses this issue by re‐analyzing data adopted from Marcus, Lee, and Ashton (2007), in which four different overt and personality‐based integrity tests and the HEXACO‐Personality Inventory (Lee & Ashton, 2004) were related to CWB. Integrity accounted for practically significant proportions of incremental variance beyond personality across all integrity tests, yet effect sizes of incremental validity dropped considerably if Honesty‐Humility was added to traditional Big Five dimensions. In addition, findings suggest that CWB is best predicted by a combination of integrity and personality tests. Copyright © 2013 ASAC. Published by John Wiley & Sons, Ltd.     

The birth of brand: 4000 years of branding

This article seeks to show that brands and branding are as old as known civilisation. We derive evidence of branding, in various forms, from historical periods beginning 2250 BC in the Indus Valley, through to 300 BC in Greece. This evidence is compared with modern research directed toward developing a meaning of ‘brand’. We observe a gradual transition from a more utilitarian provision of information regarding origin and quality to the addition of more complex brand image characteristics over time, including status/power, added value and finally, the development of brand personality.     

英语专业学生性格与英语学习的相关性分析

实验结果表明:性格与英语学习是一种弱相关。在教学过程中,教师应培养学生的学习兴趣,引导学生端正学习态度,使学生免受性格因素的影响。     

学生性格差异与英语教学策略

通过对内向、外向型性格与英语学习关系的分析，进而得出结论：性格倾向性对语言学习有一定的影响，而且不同的性格倾向性对语言学习又具有各自的优势和劣势。教师应该对学生讲清楚：性格无所谓好坏，重要的是性格中哪些因素对语言学习起积极作用，哪些有负面影响。在教学活动中教师应对不同个性的学生采取不同的教学方式，这无疑将会产生理想的教学效果。     

Re-examining salesperson goal orientations: Personality influencers, customer orientation, and work satisfaction

Several scholars have noted the importance of relationship marketing and the critical role that salesperson knowledge plays in the formation of buyer-seller relationships. However, research on salesperson learning motivations has been relatively scarce compared with research on firm-level learning orientations. One promising stream of research in this area is salesperson goal orientation. Drawing from previous work in control theory, the authors extend previous research in this area by proposing relationships between personality influencers, goal orientations, customer/selling orientation, and overall work satisfaction. Their hypotheses are tested using data obtained from a sample of 190 real estate agents. The results provide support for their hypothesized model. Specifically, learning orientation is shown to positively influence customer orientation, while performance orientation is shown to positively influence selling orientation. Eric G. Harris (eharris@lklnd.usf.edu Ph.D., Oklahoma State University) is an assistant professor of marketing at the University of South Florida. His current research interests include goal orientation, customer orientation, and personality models applied to consumer and employee behavior. He has published articles in theJournal of the Academy of Marketing Science, Psychology & Marketing, theJournal of Consumer Marketing, theJournal of Business & Psychology, Services Marketing Quarterly, theJournal of Services Marketing, and theJournal of Marketing Management. John C. Mowen (jcmmkt@okstate.edu) Ph.D., Arizona State University) is Regents Professor and holds the Noble Chair of Marketing Strategy at Oklahoma State University. He has published articles in numerous leading journals, including theJournal of the Academy of Marketing Science, theJournal of Marketing Research, theJournal of Marketing, Decisions Sciences, theJournal of Applied Psychology, theJournal of Personality and Social Psychology, Psychology and Marketing, and theJournal of Consumer Psychology. He is a past president of the Society for Consumer Psychology. His teaching and consulting interests focus on consumer behavior and motivating the workforce. His research focuses on the factors that motivate and influence the decisions of consumers and employees. Tom J. Brown (tom.brown@okstate.edu; Ph.D., University of Wisconsin) is Ardmore Professor of Business Administration and an associate professor of marketing at Oklahoma State University. His articles have appeared in leading marketing journals, including theJournal of Marketing Research, the Journal of Marketing, theJournal of Consumer Research, and theJournal of the Academy of Marketing Science. His current research interests include causes and effects of corporate reputation and the customer orientation of service workers. He is cofounder of the Corporate Identity/Associations Research Group. Teaching interests include marketing research, services marketing, and corporate communications. He is coauthor (with Gilbert A. Churchill Jr.) ofBasic Marketing Research (5th ed.). Consulting interests include marketing research, corporate reputation, and the customer orientation of service workers.