A Note on the Incremental Validity of Integrity Tests beyond Standard Personality Inventories for the Criterion of Counterproductive Behaviour

Although the validity of integrity tests for predicting the focal criterion of counterproductive work behaviour (CWB) is well‐established, little research has yet addressed the incremental CWB‐related validity of integrity tests beyond basic personality traits. The present research addresses this issue by re‐analyzing data adopted from Marcus, Lee, and Ashton (2007), in which four different overt and personality‐based integrity tests and the HEXACO‐Personality Inventory (Lee & Ashton, 2004) were related to CWB. Integrity accounted for practically significant proportions of incremental variance beyond personality across all integrity tests, yet effect sizes of incremental validity dropped considerably if Honesty‐Humility was added to traditional Big Five dimensions. In addition, findings suggest that CWB is best predicted by a combination of integrity and personality tests. Copyright © 2013 ASAC. Published by John Wiley & Sons, Ltd.     

The birth of brand: 4000 years of branding

This article seeks to show that brands and branding are as old as known civilisation. We derive evidence of branding, in various forms, from historical periods beginning 2250 BC in the Indus Valley, through to 300 BC in Greece. This evidence is compared with modern research directed toward developing a meaning of ‘brand’. We observe a gradual transition from a more utilitarian provision of information regarding origin and quality to the addition of more complex brand image characteristics over time, including status/power, added value and finally, the development of brand personality.     

英语专业学生性格与英语学习的相关性分析

实验结果表明:性格与英语学习是一种弱相关。在教学过程中,教师应培养学生的学习兴趣,引导学生端正学习态度,使学生免受性格因素的影响。     

学生性格差异与英语教学策略

通过对内向、外向型性格与英语学习关系的分析，进而得出结论：性格倾向性对语言学习有一定的影响，而且不同的性格倾向性对语言学习又具有各自的优势和劣势。教师应该对学生讲清楚：性格无所谓好坏，重要的是性格中哪些因素对语言学习起积极作用，哪些有负面影响。在教学活动中教师应对不同个性的学生采取不同的教学方式，这无疑将会产生理想的教学效果。     

Re-examining salesperson goal orientations: Personality influencers, customer orientation, and work satisfaction

Several scholars have noted the importance of relationship marketing and the critical role that salesperson knowledge plays in the formation of buyer-seller relationships. However, research on salesperson learning motivations has been relatively scarce compared with research on firm-level learning orientations. One promising stream of research in this area is salesperson goal orientation. Drawing from previous work in control theory, the authors extend previous research in this area by proposing relationships between personality influencers, goal orientations, customer/selling orientation, and overall work satisfaction. Their hypotheses are tested using data obtained from a sample of 190 real estate agents. The results provide support for their hypothesized model. Specifically, learning orientation is shown to positively influence customer orientation, while performance orientation is shown to positively influence selling orientation. Eric G. Harris (eharris@lklnd.usf.edu Ph.D., Oklahoma State University) is an assistant professor of marketing at the University of South Florida. His current research interests include goal orientation, customer orientation, and personality models applied to consumer and employee behavior. He has published articles in theJournal of the Academy of Marketing Science, Psychology & Marketing, theJournal of Consumer Marketing, theJournal of Business & Psychology, Services Marketing Quarterly, theJournal of Services Marketing, and theJournal of Marketing Management. John C. Mowen (jcmmkt@okstate.edu) Ph.D., Arizona State University) is Regents Professor and holds the Noble Chair of Marketing Strategy at Oklahoma State University. He has published articles in numerous leading journals, including theJournal of the Academy of Marketing Science, theJournal of Marketing Research, theJournal of Marketing, Decisions Sciences, theJournal of Applied Psychology, theJournal of Personality and Social Psychology, Psychology and Marketing, and theJournal of Consumer Psychology. He is a past president of the Society for Consumer Psychology. His teaching and consulting interests focus on consumer behavior and motivating the workforce. His research focuses on the factors that motivate and influence the decisions of consumers and employees. Tom J. Brown (tom.brown@okstate.edu; Ph.D., University of Wisconsin) is Ardmore Professor of Business Administration and an associate professor of marketing at Oklahoma State University. His articles have appeared in leading marketing journals, including theJournal of Marketing Research, the Journal of Marketing, theJournal of Consumer Research, and theJournal of the Academy of Marketing Science. His current research interests include causes and effects of corporate reputation and the customer orientation of service workers. He is cofounder of the Corporate Identity/Associations Research Group. Teaching interests include marketing research, services marketing, and corporate communications. He is coauthor (with Gilbert A. Churchill Jr.) ofBasic Marketing Research (5th ed.). Consulting interests include marketing research, corporate reputation, and the customer orientation of service workers.     

品牌个性吸引力研究

大量文献研究表明,产品具有良好的品牌个性大有裨益,比如能强化消费者的品牌态度和购买意向,促成更高水平的消费者信任和忠诚。然而现有的研究尚未充分评估品牌个性对消费者产生的吸引力。而正是这种吸引力能够影响目标消费者的购买决策。本文为评估消费者对品牌个性吸引力感知进行了概念化,提出了品牌个性吸引力的三个维度。     

高职院校品牌个性开发路径研究

随着高等教育大众化阶段的到来,高职院校教育品牌的特色化和个性化发展已成为学校生存与发展的必然的选择。文章分别从品牌定位与学院特色文化、品牌形象塑造与满意度工程、品牌整合营销与传播、品牌专业建设、品牌质量管理与评估等五个方面对目前高职院校品牌个性塑造路径进行阐述,为进一步创建高职教育品牌的内涵式、个性式发展,创造了坚实的基础。     

地州本科院校大学生人格发展现状及其影响因素研究

"人格"这个词常常在法律、政治、道德、心理学等不同学科出现,其涵义和属性的界定一直是很模糊的概念。本文从社会学、哲学、心理学领域进行研究,针对的主要群体是云南地州院校的大学生,探讨地州院校大学生人格存在的问题,分析其人格的现状及人格形成的原因以及与社会、家庭、学校之间的内在关联,以期为更好的研究地州院校人格健康构建提供合理依据。     

浅谈我国公司人格否认制度

公司人格否认制度通过制止滥用公司独立人格的行为,来保护债权人及社会公共利益,平衡各方利益关系,体现了民法的公平和诚实信用原则。但我国公司人格否认制度尚存在不足之处,需采取切实有效的措施进行完善。     

Character and Environment: The Status of Virtues in Organizations

Using evidence from experimental psychology, some social psychologists, moral philosophers and organizational scholars claim that character traits do not exist and, hence, that the philosophical tradition of virtue ethics is empirically inadequate and should dispose of the notion of character to accommodate the empirical evidence. In this paper, I systematically address the debate between dispositionalists and situationists about the existence, status and properties of character traits and their manifestations in human behavior, with the ultimate goal of responding to the question whether virtue ethicists need to abandon the very enterprise of building a character-based moral theory in business ethics and organizational behavior. In the course of this paper, I shall defend the claim that the situationist argument relies on a misinterpretation of the experimental evidence. Miguel Alzola is a Fulbright Fellow from Argentina completing his Ph.D. in Business Ethics at Rutgers University. He is doing research on moral psychology, virtue ethics and organizational behavior at the Prudential Business Ethics Center.