Big Five Factors of Personality and Tourists' Internet Search Behavior

This study aimed at relating tourists' Internet search behaviors and the Big Five Factors (BFF) of personality to identify personality items that better predict tourists' Internet search behaviors. Survey data from domestic tourists to a metropolitan city in South Korea was used to empirically examine the relationships. Results indicate that travel information sought through the Internet vary with the BFF with the exception of extraversion, and the Internet channels used for travel information search also varied with the BFF with the exception of conscientiousness. The Internet is more widely used as a source of travel information but less for travel purchases. The results also suggest that the responses to some BFF items can substantially improve the predictability of tourists' Internet search behaviors. Implications for the use of the BFF in designing travel information systems are addressed.     

Intrinsic or extrinsic motivations for hospitality employees’ creativity: The moderating role of organization-level regulatory focus

This study predicts that the intrinsic (creative personality) and extrinsic motivators (transformational leadership) reinforce employee creativity and job performance in the hospitality industry. More importantly, the positive moderating effects of organizational regulatory focus (promotion and prevention) on employee creativity are included in proposed model. To test the mode, data (339 employees and 72 supervisors) was collected from 62 Taiwan international hotels in the summer of 2014. A confirmatory factor analysis (CFA) and hierarchical linear modeling (HLM) were conducted to examine measurement model and hypotheses. The HLM results confirmed the effects of individual-level factors. However, an organizational promotion focus only enhances the extrinsic creative motivator. The intrinsic creative motivator was reinforced by an organizational prevention focus. The research findings suggest that hospitality managers should consider both individual- and organizational-level factors simultaneously. Indeed, the organizational goals could be set depending on the features of the department. Further discussions and implications are elucidated.     

Brand personality of Airbnb: application of user involvement and gender differences

ABSTRACT

In this study we utilized the concept of brand personality to determine how travelers perceived Airbnb as a lodging brand and investigated the effect of involvement level (low versus high) on view of brand personality. As a viable segmentation variable, this study also utilized the interaction effect to examine how gender affects consumers’ involvement level. Significant differences were observed between travelers with high and low involvement in terms of the dimensions of sincerity, excitement, competence, and ruggedness. In addition, we found the interaction effect to be significant, indicating that level of involvement is higher in female travelers than in male travelers. This research will provide meaningful marketing insights for target marketing and positioning based on consumer involvement and gender within the context of Airbnb.     

Chinese consumers' brand personality perceptions of tourism real estate firms

This study examined Chinese consumers' perceptions of brand personality of tourism real estate firms, and classified Chinese consumers based on their brand personality perceptions towards tourism real estate as a new consumption good. The study identified five brand personality factors: humanity, excitement, status enhancement, professionalism and wellness. K-means cluster analysis further identified three distinct Chinese consumer segments with differentiated brand personality perceptions: status/humanity consumers, wellness seekers and professionalism minders. Discussions regarding culture-specific factors of brand personality in the study were provided with considerations of China's significant socio-cultural changes. Managerial implications and suggestions for future research were also discussed.     

Determinants of Revisit Intention to a Hot Springs Destination: Evidence from Taiwan

This study develops a structural model for understanding the effects of destination personality, cuisine experience and psychological well-being on tourists' revisit intentions to a hot springs destination. An on-site questionnaire was administered to 315 Taiwanese tourists at Bei-Tou hot springs. The results indicated that destination personality, cuisine experience and psychological well-being were important determinants of revisit intention. In addition, ‘health’ was the strongest dimension for cuisine experience, and ‘healthy’ was the dominant dimension for destination personality. The findings suggest that future efforts to understand the revisitation decision-making process should consider tourists' aspirations for the pursuit of health. Implications for theory and practice are provided.     

浅谈“苹果”的“人格魅力”

苹果公司作为全球知名公司,拥有着数量极其庞大的＂果粉＂。每逢苹果公司生产的产品有新品发布,都会引起果粉的疯狂尖叫,媒体的广泛关注。在引领世界潮流上,苹果公司无疑是其中的＂弄潮儿＂。无论是产品的外形设计、包装设计还是品牌形象设计上,都让人印象深刻。苹果公司的成功离不开它本身所展现出来的＂人格魅力＂。本文通过分析苹果公司创造出的＂人性＂和＂文化＂,从而得出结论：苹果的出现改变了世界,改变了我们的生活。     

谦卑型领导对员工建言行为的影响：心理安全感与主动型人格的作用

谦卑型领导是“自下而上”领导研究思潮中近年兴起的一个热点话题,其有效性及相应作用机制仍有待开展更多研究予以明确。文章运用结构方程建模和路径分析的统计方法,根据260份有效问卷的调查数据探讨了谦卑型领导对员工建言行为的影响及其作用机制。结果表明：谦卑型领导对员工建言行为具有显著的正向预测作用,并且员工心理安全感能部分地中介上述关系,而员工主动型人格则能通过在该间接路径的第一阶段正向调节心理安全感的中介效应,使得谦卑型领导通过心理安全感的中介作用而促进员工建言行为的间接效应在主动型人格较强的员工身上表现更明显。     

The birth of brand: 4000 years of branding

This article seeks to show that brands and branding are as old as known civilisation. We derive evidence of branding, in various forms, from historical periods beginning 2250 BC in the Indus Valley, through to 300 BC in Greece. This evidence is compared with modern research directed toward developing a meaning of ‘brand’. We observe a gradual transition from a more utilitarian provision of information regarding origin and quality to the addition of more complex brand image characteristics over time, including status/power, added value and finally, the development of brand personality.     

Rejoinder to commentary on Chien, Cornwell, and Pappu (2010): Advancing research on sponsorship portfolio effects

This article responds to the issues Bibby (2010) raises in his recent commentary essay on Chien, Cornwell, and Pappu (2010). The rejoinder focuses on brand meaning's definition, measurement, construct delineation and operationalization, and cautions against outright rejection of Aaker's (1997) brand personality scale applied to the sponsorship context. Further, criticism by Bibby of employing Aaker's scale in Australia seems unwarranted given similarities in cultural values between Australia and the United States. Bibby (2010) also questions the legitimacy of event personality fit effects but the questions potentially misinterpret the construct used by Chien et al. (2010). While this rejoinder admits to the challenges of brand personality measurement, theory-testing goals of Chien et al.'s (2010) research are not compromised by the measures employed.     

人格因素影响机遇决策行为的实证研究

机遇决策行为属于一种非常规决策,决策时间敏感,决策信息动态关联,因而需要决策者发挥主观能动性,并承担一定的风险.文章提出,不同人格特质的决策者在面临相同机遇决策情境时会产生不同的心理与行为反应,人格因素中的果敢性和安详机警性与机遇决策水平之间呈显著的正相关关系,而内外向性与机遇决策水平之间的相关性较差.