牛津精神所昭示的大学本义

现实高等教育中的趋利倾向显著、形式主义泛滥、人格培养上的“无为”和“不为”、教育环境的庸俗化等与大学本义相背离现象 ,提示我们应该象“牛津人”那样维护大学本义 ,以促进大学教育的规范与合理。1.坚持大学教育的人格塑造之宗旨 ;2.维护大学教育活动中学术自由的原则 ;3.争取与维护大学相对独立的社会地位。     

390名职业经理人人格特征与管理能力的相关性研究

采用卡特尔16PF和企业经营管理能力测评系统对应试者进行测试。结果显示职业经理人的人格和管理能力不存在显著相关，说明人格与能力并不同步发展，人格高尚的人不一定能力强，能力强的人人格未必健康。所以，在人才选拔中应同时注重能力和人格的考核。     

论高校思想政治教育工作者的人格塑造

市场经济在促进高等教育发展的同时也对教育者自身产生一些负面影响———少数高校思想政治教育工作者出现人格魅力缺失现象。为了更好地实施素质教育,做好新时期的高校思想政治教育工作,思想政治教育工作者必须注重塑造和提升自己的人格魅力。     

服装的成衣化和个性化

文章讨论了服装的成衣化和个性化的历史、现状，两者在服装经营中的相互矛盾的交融，企业加入WTO后解决此矛盾的对策。     

The role of brand personality in charitable giving: An assessment and validation

Marketing concepts such as corporate identity, image, and branding are important strategies for nonprofit organizations. In particular, brand personality has been advocated by practitioners but has not been empirically investigated in the nonprofit context. According to social exchange theory and trust, the authors argue that nonprofit stakeholders perceive nonprofit organizations at an abstract level because of the organizations’ intangibility and social ideals. This study develops and refines a parsimonious measure of brand personality specifically for the nonprofit context. The authors conduct a series of six multimethod studies of nonprofit stakeholders to validate the role of brand personality in nonprofit organizations. The results yield four dimensions of brand personality for nonprofits: integrity, nurturance, sophistication, and ruggedness. Thus, current and potential donors ascribe personality traits to nonprofit organizations and differentiate between nonprofits on the basis of the organizations’ personality. Finally, nonprofit brand personality may influence potential donors’ likelihood to contribute. Beverly T. Venable (venable_beverly@colstate.edu; Ph.D., University of Mississippi) is an assistant professor of marketing at Columbus State University. Her research interests are in nonprofit marketing, branding, and ethics. She has published in theJournal of Business Ethics and several national and international proceedings. Gregory M. Rose (rosegm@u.washington.edu; Ph.D., University of Oregon) is an associate professor of marketing at the University of Washington, Tacoma. His research interests include consumer socialization and cross-cultural consumer behavior. He has published articles in theJournal of Consumer Research, theJournal of Marketing, theJournal of the Academy of Marketing Science, theJournal of Business Research, theJournal of Advertising, and theJournal of Consumer Psychology, as well as other journals and proceedings. Victoria D. Bush (vbush@bus.olemiss.edu; Ph.D., University of Memphis) is an associate professor of marketing at the University of Mississippi. Her research interests include cultural diversity in buyer-seller relationships, advertising ethics, and Internet marketing. Her research has been published in theJournal of the Academy of Marketing Science, theJournal of Advertising Research, theJournal of Advertising, theJournal of Public Policy and Marketing, andIndustrial Marketing Management, as well as other journals and proceedings. Faye W. Gilbert (faye.gilbert@gcsu.edu; Ph.D., University of North Texas) is a professor of marketing and dean of the J. Whitney Bunting School of Business at Georgia College and State University. Her research interests are in customer relationship management, health care marketing, and sales management. She has published in theJournal of the Academy of Marketing Science, theJournal of Business Research, theJournal of Retailing, Psychology and Marketing, as well as other journals and proceedings.     

高卷入耐用消费品品牌个性高级纬度的关键性影响要素及消费经验的调节作用研究

耐用消费品品牌个性的高级性纬度可分为"时尚"、"高档"两个次级纬度,"时尚"的主要驱动因素是品牌视觉元素、消费者的时尚形象、品牌知名度与消费者的社会地位,"高档"的主要驱动要素是品牌视觉元素、消费者的社会地位、感知服务品质、消费者的时尚形象、商品价格与产品感知品质,从中发现,品牌的视觉元素与消费者形象是驱动品牌个性高级纬度的关键因素。在有消费经验的情况下,感知服务品质的影响更为明显。     

从苔丝之美解读苔丝悲剧的构建

苔丝是小说《德伯家的苔丝》中一位富有诗意美和理想色彩的悲剧女主角。她的悲剧源于其出众的容貌和高尚的品格。从苔丝之美的角度来解读苔丝的悲剧,更能深刻体会在男权社会中处于弱势地位的女性的抗争。     

蒙古族大学生人格特征与健康人格培养

人格的发展是不断整合的过程,是在个体社会化的过程中完成的。为了解蒙古族大学生的人格特征以及探索蒙古族大学生人格培养途径,研究采用中国大学生人格量表对蒙古族大学生的人格特征进行调查分析,结果发现蒙古族大学生在爽直、坚韧和处世态度三个因子得分显著高于汉族大学生;蒙古族男生在活跃因子上得分显著高于女生,在严谨因子上得分显著低于女生;预科转普通班在活跃因子和处世态度因子上得分显著低于整班建制班;蒙古族大学生只在处世态度上存在显著的年级差异。针对以上特征,本文从心理和社会行为的层面探索了蒙古族大学生健康人格培养的对策。     

从VMP系统的角度论服装品牌个性塑造

近年来随着服装市场竞争的不断加剧,众多服装企业已经将经营生产工作的重心集中于打造服装品牌上,因此有关服装品牌运作的研究和实践也备受关注,本文就目前服装行业的背景考虑,为避免品牌同质化,增强品牌识别率,提高品牌竞争力,主要研究服装品牌个性如何提升品牌价值,使之在行业中脱颖而出。文章首先就品牌个性的概念及相关知识作了阐述;其次主要从VMP服装品牌系统的角度来寻求品牌个性与品牌融合、为品牌带来利益的途径;最后总结服装品牌个性塑造成功的方法。     

国家出资人代表公私法人格的冲突与平衡

公司中经国有股权支持当选的董事及监事,负有公法上特定的国资经营与监督职责,实质为国家出资人公务代表。而作为公司的董监事,其与公司为私法上的委任与代表关系,由此决定了其兼具公法人格与私法人格。因公私法调整的对象及侧重的利益点不同,其双重人格必然发生冲突。为解决其冲突并实现其平衡,立法应确立国家出资人代表与公司经理层的隔离机制,创设影子董事责任制度和国家民事赔偿制度,并通过公司章程的规制来实现。