The impact of hotel CSR for strategic philanthropy on booking behavior and hotel performance during the COVID-19 pandemic

During the novel coronavirus (COVID-19) pandemic, some hotels have engaged in corporate social responsibility (CSR) activities to help overcome the crisis. Given that most existing research examines the impact of hotel CSR on a single stakeholder, how hotel CSR activities in a crisis are perceived by multiple stakeholders is unknown. Drawing on the concept of strategic philanthropy, this study examines the impact of hotel CSR activities during the pandemic, such as providing accommodations to healthcare workers, on hotel firms' market value and prospective hotel customers’ booking behavior. Adopting mixed-methods approach, this study finds negative impacts of hotel CSR for strategic philanthropy on firm market value and customer booking behavior. The study result indicates that the value of hotel CSR depends on the nature and environmental contexts of CSR. Specific theoretical and practical implications are provided.     

When Employees Walk The Company Talk: The Importance Of Employee Involvement In Corporate Philanthropy

Although corporate philanthropy is often viewed as a vehicle for fostering employee commitment, research suggests that it does not always accomplish this goal. Drawing on theories on prosocial sensemaking and on social identity theory, I propose that involving employees in corporate philanthropy encourages more benevolent attributions for philanthropy, thereby promoting higher attitudinal and behavioral commitment. In Study 1, a field study with employees and supervisors in a chemical‐pharmaceutical firm, employee involvement in corporate philanthropy predicted higher attitudinal and behavioral commitment to the firm. In Study 2, a laboratory experiment, participants reported higher attitudinal and behavioral commitment to a company when it was described as involving employees in philanthropy. In both studies, benevolent attributions mediated the associations of employee involvement in philanthropy with both attitudinal and behavioral commitment. My research provides new insights for understanding the impact of corporate philanthropy on a particularly important group of stakeholders—employees—and shows how employee involvement may encourage insiders to act to improve the organization's external image. © 2016 Wiley Periodicals, Inc.     

The parochial realm,social enterprise and gender: the work of Catharine Cappe and Faith Gray and others in York, 1780–1820

Catharine Cappe and Faith Gray, and a wider group of women to whom they had strong network ties, founded a number of philanthropic enterprises in York, England, in the 1780s. Their activities were largely focused on the provision of sickness benefits to single and married women and the management of schools for girls that had a substantial occupational training element. The social enterprises they formed or operated were long-lasting – in the case of the York Female Friendly Society (YFFS) operating well into the twentieth century. The article considers the role of parochial networks in creating and sustaining social enterprises in the late Georgian period and the ways in which the women’s activities were both shaped by gender, and in turn, shaped gender relations.     

慈善伦理现代性呶构建与路径选择——兼析中国红十字会的系列困境

中国红会系列困境并不是孤立的现象，其背后折射出我国慈善制度和传统伦理观念所面临的尴尬。在观念层面构建慈善伦理的现代性，塑造中国慈善事业的公信力，是引导我国慈善事业健康发展的基础性工作。当代中国慈善伦理现代性的构建，需要实现从偏袒无序向公正有序、从模糊操作向机制透明、从人际信任向制度信任三个层面的转变，需要在实践探索与理论创新上下功夫。     

Doing good deeds in times of need: a strategic perspective on corporate disaster donations

Major corporations often respond charitably in times of disaster. However, disasters can also impose nontrivial costs on firms themselves, and under adverse conditions, firms typically donate less, not more. This paper takes a strategic perspective on corporate magnanimity in times of crisis by looking at the relationship between firm value, reputation, and donations by U.S. Fortune 500 firms in the case of Hurricane Katrina. In general, we find that Katrina's landfall was associated with significant negative abnormal stock returns. In particular, we find that a reputation for social irresponsibility was associated with both the greatest drop in stock prices and the greatest likelihood of making a subsequent charitable donation in response to the disaster. Copyright © 2011 John Wiley & Sons, Ltd.     

The Effects of Firm Size and Industry on Corporate Giving

Recent downward trends in corporate giving have renewed interest in the factors that shape corporate philanthropy. This paper examines the relationships between charitable contributions, firm size and industry. Improvements over previous studies include an IRS data base that covers a much broader range of firm sizes and industries as compared to previous studies and estimation using an instrumental variable technique that explicitly addresses potential simultaneity between charitable contributions and profitability. Important findings provide evidence of a cubic relationship between charitable giving and firm size and evidence of strong industry effects. The plus-minus-plus regression coefficient sign pattern for the cubic firm size model suggests that small and large firms give more relative to total receipts with lower giving ratios among medium size firms. One interpretation for this finding is that small firms are close to the communities they serve while high visibility creates a need for large firm philanthropy. Strong industry effects provide evidence of inter-industry differences in giving culture and/or different public relations requirements across industries. Christie H. Amato (Ph.D., University of Alabama) is professor of marketing at the Belk College of Business Administration, University of North Carolina, Charlotte. Dr. Amato's research interests lie in the area of strategic marketing, productivity, quality of life and ethics. She has published articles in top marketing journals including: Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Advertising and Journal of Business Research. Louis H. Amato (Ph.D., University of South Carolina) is professor of economics at the Belk College of Business Administration, University of North Carolina-Charlotte. Dr.␣Amato's research interests lie in the areas of market structure and profitability, productivity, quality of life and ethics. He has published articles in top journals including Southern Economic Journal, Review of Industrial Organization, and Quarterly Journal of Business and Economics.     

Intra-organizational Volunteerism: Good Soldiers, Good Deeds and Good Politics

Despite the millions of hours donated to charity each year by employees on behalf of their employers there has been relatively little research into the motives for such pro-social behavior. The current paper extends Peterson’s (2004, Journal of Business Ethics 49, 371) study by exploring a unique form of employee volunteerism identified as intra-organizational, or employer-sanctioned volunteerism, and uniting the heretofore distinct charity support and organizational citizenship behavior literatures. Results of a preliminary study revealed that employee participation in such intra-organizational volunteer programs is motivated by charity, firm, and personal benefits. Managerial and research implications are presented.     

企业慈善捐赠、校企关联与创新绩效 ——基于企业与校研机构资源交换的视角

以社会网络理论为基础,基于企业与校研机构资源交换视角,利用2010—2017年沪深A股上市公司数据,实证检验企业慈善捐赠与创新绩效的关系,结果表明慈善捐赠有利于企业创新产出,校企关联和企业地域位置在企业捐赠与创新绩效之间起着显著的正向调节作用。以上结论验证了慈善捐赠已成为企业与高校等科研机构建立及维持合作关系的重要手段之一,进一步打开了慈善捐赠与企业创新之间的黑箱,丰富了战略慈善的理论内涵。     

论和谐社会构建中的慈善法律制度建设

发展慈善事业是落实科学发展观和构建社会主义和谐社会的一个重要方面。目前,我国慈善立法的滞后已经制约了慈善事业的进一步发展,国家应尽快建立和完善促进慈善事业发展的法律体系,增强相关法律法规的可操作性,正确处理政府与慈善组织的关系,以推动我国慈善事业的发展与和谐社会的构建。