论我国企业战略性慈善的制度保障

在激烈的竞争形势下,企业能否持续发展主要取决于企业能否迅速适应环境变化。在这种情况下,传统的企业慈善行为已经不能适应企业生存与发展的需要,而将慈善行为和企业经营目标相结合的战略性慈善行为是现代企业适应环境的必然选择。因此,必须通过制度尤其是法治的保障和引导,推动企业战略性慈善事业的快速健康发展,这样企业参与社会建设的力量才会更加强大。     

Developing an effective strategic mix of corporate philanthropy

Corporate social responsibility (CSR) has become a very important issue in the business and academic communities alike. However, among various activities of CSR, corporate philanthropy has not attracted much academic effort to date. Therefore, many firms find it challenging to establish the most appropriate mix of philanthropic activities. This study tries to find the most effective strategic mix of corporate philanthropy. For this purpose, three dimensions of philanthropic activities (i.e. who, what, and to whom) are examined, along with the most effective attributes of each. The results show that consumers prefer the activities in which firms, rather than employees, donate their own products to the general public. Implications of the research results are discussed from an academic as well as from a practical standpoint.     

The Effects of Employee Attitudes on Workplace Charitable Donations

ABSTRACT

The objectives of this paper are to examine the effects of employee attitudes toward the employer on workplace monetary donations at two levels: (1) to see if there is a significant difference between the attitudes of employees who make workplace contributions and those who do not; and (2) to examine whether awareness of employer charitable contributions moderate the relationship between employee attitudes and donating behavior. Employee attitudes include organizational commitment and job satisfaction. The research questions are examined in the context of workplace contributions made to a regional branch of United Way. The results indicate that organizational commitment scores exhibited by employees who made workplace contributions, and who were aware that their employer was also making corporate donations were significantly higher than the commitment for employees who did not make workplace contributions. No significant relationships were found for job satisfaction.     

Agency costs and corporate philanthropic disaster response: the moderating role of women on two-tier boards – evidence from People's Republic of China

Prior research evidence shows that strategic and managerial utility motivation explains corporate philanthropic contribution efficiently in western countries. An important question arises, however, regarding whether the corporate philanthropic contribution model is equally appropriate for all types of corporate social responsibility (CSR) (e.g. donation) in all business settings (e.g. Chinese listed firms' philanthropic responses to disaster). In this paper, we consider the unique two-tier board structure of Chinese listed firms and argue that firms with women on the board of directors (BOD) and the supervisory board (SB) are able to challenge this model. Data collected from Chinese listed firms' philanthropic responses to disaster extended the finding that the agency theory with moderators explains corporate philanthropic disaster response much better in the Chinese context. Specifically, the relationship between agency costs and corporate philanthropy (e.g. the likelihood of donation and extent of corporate contributions) weakens in listed firms with a higher vs. lower number of women on the SB. However, women on BODs do not have a similar effect. This constructive replication provides the first examination of the moderating role of women on BODs and SBs on corporate philanthropic behavior. In addition, the findings have important managerial implications for how to enact CSR.     

Feeling poor,acting stingy: the effect of money perceptions on charitable giving

In research on philanthropy, much attention has been given to the impact of the actual economic costs of giving. This paper argues that the perceived psychological costs of giving should also be taken into consideration when seeking to understand donations to charitable organizations. It is already known that people differ in their attitudes towards money, and that money attitudes are mostly independent from income, but these findings have been largely overlooked in the study of philanthropy and altruism. This paper seeks to rectify that omission by investigating the relationship between charitable giving and money perceptions. The analyses show that, regardless of the actual financial resources held by a donor, the size of their donations is negatively affected by feelings of retention (a careful approach to money) and inadequacy (people who worry about their financial situation). We conclude that an understanding of money perceptions is an additional important factor in the understanding of charitable behaviour. Fundraising professionals should not only select potential donors based on their absolute financial capacities but also take the potential donor's own financial perceptions into account when asking for donations. Copyright © 2011 John Wiley & Sons, Ltd.     

Integrating public service and marketing differentiation: an analysis of the American Express Corporation’s “Charge Against Hunger” promotion program

Dating back to the 1980s, American Express (AMEX) has been a corporate leader in successfully applying cause-related marketing (CRM) to boost membership and credit card usage in troubled markets. During a downturn in the mid-1990s, AMEX and Share Our Strength (SOS), a nonprofit organization tackling the problem of hunger in the United States, formed a strategic alliance to create one of the best known and most highly touted CRM campaigns. AMEX implemented an innovative cause branding (CB) effort to convince its cardholders to “Charge Against Hunger” (CAH) by utilizing their AMEX credit cards more frequently during the holiday season. Over the 4-year life of the program, the issue of hunger in the United States was put somewhat higher on the public agenda as more than US $21 million were raised for SOS projects. This study assesses how AMEX’s public relations efforts contributed to the success of the CAH campaign.     

Does the Market Value Corporate Philanthropy? Evidence from the Response to the 2004 Tsunami Relief Effort

This study investigates the market reaction to corporate press releases announcing donations to the relief effort following the December, 2004 tsunami in Southeast Asia. Based on a sample of 79 U.S. companies, results indicate a statistically significant positive 5-day cumulative abnormal return. While differences in the timing of the press releases do not appear to have influenced market reactions, the amount of the donations did. Overall, the results appear to support Godfrey’s (Academy of Management Review 30, 777–798; 2005) assertion that philanthropic giving must be perceived as being a genuine manifestation of the firm’s underlying social responsiveness in order to increase firm value.     

慈善组织建设在慈善事业发展中的作用

依现行法,我国慈善组织尚无独立的法人资格,这影响了其在构建和谐社会中的作用。慈善法律制度的缺失和不完善造成了慈善组织建设的滞后;慈善组织本身存在的问题也影响了民众捐赠的积极性。慈善事业的发展需要实现政府与慈善机构的分离,需要法律制度的完善,需要加强慈善机构的组织建设,以发挥慈善事业在维护社会公平正义、构建和谐社会中的作用。     

中国激励企业慈善捐助的税收优惠制度分析

企业慈善捐赠能促进社会财富的第三次分配,弥补政府职能的缺位,是企业承担社会责任的主要形式。慈善事业的蓬勃发展,需要完善的捐赠税收优惠制度予以支持和引导。《中共中央关于全面深化改革若干重大问题的决定》提出“完善慈善捐助减免税制度”,应当从捐赠税收优惠制度的形式优化,实行据实扣除和限额扣除相搭配的税前扣除方式,构建非货币性财产捐赠评估规则,扩大捐赠税前扣除资格保有组织数量等方面完善激励性制度安排,同时从企业捐赠税收优惠监督机制的重构方面完善约束性制度安排。     

CSR Business as Usual? The Case of the Tobacco Industry

Tobacco companies have started to position themselves as good corporate citizens. The effort towards CSR engagement in the tobacco industry is not only heavily criticized by anti-tobacco NGOs. Some opponents such as the the World Health Organization have even categorically questioned the possibility of social responsibility in the tobacco industry. The paper will demonstrate that the deep distrust towards tobacco companies is linked to the lethal character of their products and the dubious behavior of their representatives in recent decades. As a result, tobacco companies are not in the CSR business in the strict sense. Key aspects of mainstream CSR theory and practice such as corporate philanthropy, stakeholder collaboration, CSR reporting and self-regulation, are demonstrated to be ineffective or even counterproductive in the tobacco industry. Building upon the terminology used in the leadership literature, the paper proposes to differentiate between transactional and transformational CSR arguing that tobacco companies can only operate on a transactional level. As a consequence, corporate responsibility in the tobacco industry is based upon a much thinner approach to CSR and has to be conceptualized with a focus on transactional integrity across the tobacco supply chain. Guido Palazzo is Assistant Professor for Business Ethics at the University of Lausanne (Switzerland). He graduated in Business Administration at the University of Bamberg (Germany) and earned his PhD in Political Philosophy (1999) from the University of Marburg (Germany). His research interests are in Corporate Social Responsibility, Corporate Branding, Democratic Theory, and Organizational Ethics. Ulf Richter is a doctoral student at the University of Lausanne. He is writing his thesis on Corporate Social Responsibility, conceptualizing the concept from a multidisciplinary perspective. He has studied in Germany, Peru and the US, and graduated from the European Business School, Oestrich-Winkel, majoring in International Management and Real Estate.