Schema strength,processing opportunity,and the rewarding nature of incongruity resolution in advertising

Extant literature calls for more research to identify the boundary conditions as well as the process underlying the effects of ad messages that violate specific brand beliefs. This paper examines different levels of ad–brand incongruity, considering brand schema strength and processing opportunity as factors that influence the perception and the resolution of incongruity. Moreover, it provides empirical evidence for the process mediating attitudinal responses to ad–brand incongruity. Experiment 1 shows superiority for moderately incongruent ads over congruent and extremely incongruent ads which is eliminated when participants have a weak, as opposed to a strong, brand schema. Experiment 2 replicates the nonmonotonic pattern for strong, real brands but further shows that low processing opportunity favors congruent ads. Mediation analysis reveals that the psychological satisfaction experienced during the ad interpretation process has an asymmetric mediating effect, such that moderate levels of ad–brand incongruity generate highest levels of satisfaction which then leads to more positive responses.     

我国农产品加工业现状、存在的问题及对策建议

文章论述了农产品加工业在我国经济社会发展中的作用及地位,对我国农产品加工的现状以及存在的问题进行了描述与分析,并针对这些问题提出了相应的对策建议。     

试论某高层建筑逆作法施工技术

当前随着我国城市发展进程的逐步加快,城市居住空间越来越小,为缓解城市土地紧张局面,高层建筑应运而生。随着我国建筑施工技术水平的不断提升,逆作法作为一种新型施工方法,极大地提升了施工效率和质量,保证了居民的生命财产安全,受到了施工单位的一致欢迎。本文主要就高层建筑逆作法施工技术进行了研究。     

基于YOLOv3的H型钢表面缺陷检测系统

为了提升H型钢的表面质量和安全系数,设计了一种基于YOLOv3算法的型钢表面缺陷检测系统.设计的检测系统由硬件系统和软件系统组成:硬件系统包括八角架式图像采集装置、电动控制系统和通信系统;软件系统采用YOLOv3目标检测算法.现场测试结果表明:1)检测系统可实时采集图像,并根据H型钢的规格型号能够自动调节图像采集装置结...     

一种基于新的复合混沌模型的图像水印算法

本文围绕中日经贸结构上的互补性、中日贸易的基本特点以及中日贸易存在的问题与相应对策这3个层面作了系统而简要的论述。指出:在经济日趋全球化的大背景下,中日两国在经贸领域展开进一步的合作与交流具有极其深远的战略意义。     

原油加工中的环烷酸腐蚀与防护

描述了环烷酸的性质,在原油加工过程中环烷酸的腐蚀机理及特点,对一些因素如酸值、温度、流速、硫含量等对环烷酸腐蚀的影响以及现有的防护措施进行了分析和评述,并提出了近期内该领域需要深入进行的工作和研究方向。     

基于HHT及主成分分析的光缆识别信号特征提取

为了解决当环境噪声较严重时光强难以维持稳定,容易误判目标光缆问题,根据干涉信号非线性、非平稳的时域特征,提出了一种希尔伯特-黄变换及主成分分析相结合的信号处理方法。探测器接收的干涉信号对进行经验模态分解,把分解得到的本征模态分量作为列向量构建主成分分析的样本矩阵,以奇异值的贡献率进行有效成分筛选;然后采用主成分分析算法完成降噪优化。最后将降噪后的信号进行希尔伯特-黄变换得到瞬时特征信号,完成目标光缆识别。结果表明,相同噪声环境下所提方法可有效提高回波干涉信号的信噪比。因此,研究结果可以降低误判目标光缆的概率,帮助工程人员更有效地完成光缆识别。     

基于像素级估计的视频显著性检测

为了减少背景噪声干扰,准确地从复杂视频中提取显著目标,提出一种具有时空一致性的视频显著区域检测算法。将视频帧划分为超像素,以超像素为基本单元提取光流特征,在时空一致性原则指导下动态融合颜色、边界信息和光流特征,获取视频显著图。在此基础上,借助视频帧的细节和区域特征对视频显著图进行细化增强。实验结果表明,算法的准确率[CD*2]召回率曲线在复杂图像数据库中高于传统经典算法,具有足够高的鲁棒性,能够减少相机运动和背景运动以及突变情况对跟踪检测的影响。所提方法能够在各种运动模式下和外观复杂场景中较为完整地提取显著目标,可作为预处理技术,改善目标跟踪、行为检测、视频压缩等的性能。     

再生式通信卫星转发器的研究进展

随着星上高速数据处理与交换的需求不断增加,再生式通信卫星转发器逐渐成为研究 热点。概述了几种典型的再生式转发器国内外最新研究进展,指出了其信息处理、交换技术 发 展中存在的主要问题,包括多载波解调、吞吐量较低以及微波/光调制等,在此基础上提出 了合适的补偿技术、星上半透明突发交换、光副载波调制以及波分复用等针对性的解决方法 ,可为我国卫星转发器设计以及星上信息处理、交换等关键技术研究提供参考。     

Generating Enhanced Fishery Rents by Internalizing Product Quality Characteristics

This paper demonstrates howadditional rents are generated in a fisherycharacterized by intraseasonal variation infish characteristics, including size,condition, and composition. Based on anexpanded conceptual model of the optimalharvest rule, fish characteristics affect preand post harvest production yields and outputprices. A dynamic empirical model, which uses asystem of quality characteristics and anhedonic equation, illustrates the complexrelationships and management choices associatedwith internalizing seafood qualitycharacteristics in a hake fishery. The modelretains the regulated open access managementsystem, but controls intertemporal andintersectoral quotas, production portfolios,and total allowable catch. Results demonstratethat including revenue-side effects frominternalizing fish quality can generatesignificantly greater rents and reduce therelative benefits of increased productionyields. If excluded, bioeconomic models canunderestimate the level of regulatory rentdissipation and overemphasize managementobjectives such as full utilization, whichcould misdirect processing decisions and resultin a suboptimal resource management plan.Implications for data collection,multidisciplinary analysis, and improvements inmarine resource management are discussed.