A purchase decision support model considering consumer personalization about aspirations and risk attitudes

Ranking alternative products to help consumers make better purchase choices is a valuable research topic. Most previous decision support models cannot be well applied to heterogeneous consumers. This paper focuses on establishing a personalized interactive model to assist consumers make better buying decisions with less effort. For the alternative products provided by consumers, we collect online reviews and parameter configurations of alternative products and then obtain the fusing evaluative information. As consumers are dominated by bounded rationality, they only provide partially key attribute weights, based on which, we construct an optimizing model to obtain the optimal attribute weights of customers for products. Then, a satisfaction function is proposed by uniting aspiration levels and risk attitudes of consumers and a compensatory decision rules is established to rank and recommend the brands to consumers. Finally, practicability of this study is illustrated with a real car purchase case. Through the case study, it can be seen that the proposed decision support model generates a personalized list of alternatives based on consumer's own utility function about risk attitudes, aspiration levels, and preferences for product attributes, which further confirms that the proposed model can capture the personalized needs of consumers. Theoretical and managerial implications of this model as well as advantages are further illustrated.     

Project Ranking in Petroleum Exploration

Abstract

Project ranking based on project value is an essential management task for organizations that face resource bottlenecks. Project value focuses on the hard elements of projects that can be expressed in monetary terms. In the petroleum exploration business, however, there is also soft information, like effects on corporate liquidity, advantages of compliance with the strategic goals, or learning potential and organizational development, which may change the ranking hierarchy. The aim of this research is to provide a solution for incorporating industry-based selected soft data in the project ranking process. The process is illustrated with a case study. We took the structured system of criteria identified from the petroleum industry.     

浅谈对自创商誉确认问题的认识

传统会计理论认为,只有在企业合并中取得的外购商誉才能在会计中加以确认,而自创商誉在任何情况下都不得确认。如果是这样的话,我们能否确信提供给财务报表使用者的是真实而公允的信息?本文试图从自创商誉的特征与会计确认标准出发,谈谈对几个问题的认识。     

依托技能大赛平台,促进职业学院服装专业教学改革

本文通过对全国服装职业技能大赛状况及试题分析、对传统服装专业课程体系进行剖析,指出了传统课程体系不能适应现代职业教育的弊端,提出应努力发挥全国职业技能大赛的引领作用,以大赛为导向建立项目驱动型的课程体系,加强实践教学、规范考核标准,从而强化学生的专业实践技能,努力提高职业院校服装专业人才培养质量。     

Sustainable tourism indicators: selection criteria for policy implementation and scientific recognition

The use of sustainable tourism indicators (STI) raises several issues, mainly because of the multiple interpretations of the concept of sustainable development, and by extension of the concept of sustainable tourism. It also brings to light incompatibilities between the needs and objectives of academics and policy-makers in developing a set of STI. The STI are then either scientifically relevant but too complex to be operational, or else they result from a political consensus, which could lead to conflicts of interest, such as in the destination branding strategy. In this paper, we argue that the trade-off between academic and policy-maker approaches to indicator development can be achieved through the development of core STI, based on the application of two sets of selection criteria to 507 expert-recognized indicators. The first set of criteria allows us to select 20 core STI, while the second set of criteria aims to match the selected indicators with a destination's policy framework in order to guarantee their usability. We illustrate the selection procedure using the Gaspésie region in Québec as a case study.     

Convention Site Selection Criteria Relevant to Secondary Convention Destinations

Abstract

This study utilizes a Likert scale attitudinal survey to assess the convention site selection preferences of association executives. The study looks at the importance of 31 site selection criteria and how the significance of these criteria is influenced by different association and convention characteristics. These analyses reveal a number of trends that are particularly relevant to smaller convention cities. The general finding suggests that while secondary convention destinations have advantages, they are not likely to be attractive to the more lucrative national and international gatherings unless they have an airport with direct flights from most major markets. Furthermore, those organizations whose geographic scopes are narrower might also be difficult to attract because they tend to have their conventions in the same, centrally located venue year after year.     

Buyer Characteristics Among Users of Various Travel Intermediaries

SUMMARY

As online travel purchases increase, travel intermediaries must change to meet consumer demands. A survey was conducted to identify travelers' selection criteria and expectations of traditional travel agents. Responses from 382 individuals were compared by their methods of purchasing travel arrangements, including those who purchased online, offline, or both. Differences were found among the groups in terms of travel agent selection criteria and expectations; however, the groups were similar in their frequency of travel and number of information sources used. Results and conclusions identified strategies for travel intermediaries to attract and retain clientele.     

A methodology to rank enterprise application integration platforms from a performance perspective: an analytic hierarchy process-based approach

ABSTRACT

Companies’ software ecosystems comprise applications that support their business processes. Frequently, these applications have been developed with different technologies and with no concern about integration. Integration platforms are tools that facilitate the development and execution of integration solutions. In this article, we propose a methodology to support software engineers in the decision-making process for an integration platform when performance is a central requirement. The proposed methodology adds objective criteria for performance assessment purposes and has been used to rank the five most popular integration platforms in order to prove its feasibility.     

商务谈判成功评价标准及教学模式浅析

商务谈判的理论和实训教学,往往注重于商务谈判过程各环节和策略的运用,而忽视对商务谈判最终结果成功与否的评价。确立必要商务谈判成功的评价标准,具有重要意义。