论篮球运动员球感的建立机制

球感的建立是长期的强化训练和在高水平竞赛中培养的结果,其形成有独特的生理机制和心理因素。     

大学生与从业人员心理素质模型比较调查及有效训练模式--以市场营销专业为例

为了避免大学毕业生由于职业压力过大而放弃专业学习或无法发挥最佳职业水平的问题，对受试市场营销专业在校生进行了分组对照研究，使用SPSS17.0软件对陈湘赟的专题调查问卷数据进行T检验分析，发现在校生与从业人员心理素质存在4个方面显著性差异。针对调查结果，提出了“教、学、做合一”的强化训练及对比分析方法，最终形成考核体系。     

Self-reliance and participation of the poor in the development process in the Third World

A self-reliant approach to Third World economic development provides a new orientation in development strategy. Its central emphasis is on meeting the basic needs of the poor and in encouraging them to participate in the development process. The author argues that this participative process is not only the answer to Third World problems but also a global necessity.     

Customer segments as moving targets: Integrating customer value dynamism into segment instability logic

Segmentation is a mature concept in marketing strategy that continues to receive significant attention from managers and scholars alike. The key goal in segmentation is identifying and reaching profitable segments with products and services that meet the common needs of these customers. However, a fundamental issue needing rigorous attention is that customers' needs are dynamic and can induce segment instability. The purpose of this paper is to draw focus to segment instability in business-to-business markets by conceptually exploring its theoretical underpinnings and integrating related theory on customer value change to propose an agenda for future research.     

大学生心理危机应激源解析与疏导

当前大学生心理危机应激源主要是生活事件、日常烦扰和个人内心认知冲突等方面。高校要建立和完善心理危机预警系统,广泛开展课外活动,积极提供多种形式的咨询服务,优化大学生意志力,努力帮助他们培养积极的情绪、健康的心理和良好的个性。     

恩格尔定律:理论与检验

恩格尔系数作为衡量居民生活水平的重要指标,其理论基础是恩格尔定律。作为实证性定律,恩格尔定律并没有严格的理论推理,其在我国的应用也受到一些质疑。本文基于效用函数假设和马斯洛层次需求理论,对恩格尔定律进行了理论推导;并利用省际面板数据(1981～2010)对模型进行了检验,结果表明恩格尔定律在我国是成立的。因此,使用恩格尔系数评价和比较我国居民生活水平是可靠的。     

激励对员工工作的影响研究——基于两种激励理论的探讨

人作为生产活动的主体，往往根据自身需求是否得到满足来决定其工作态度，迫使许多企业和学者对激励进行研究，由此诞生了很多激励理论，其中需求层次理论以人的需求层次来划分人们的不同需求，双因素理论以保健因素和激励因素的划分来分析人们的需求，这两种理论之间相互联系，一个针对人的需要和动机，一个针对满足这些需要的目标和诱因，两者结合起来运用才能够更好、更有效地激励人们。     

老龄工作者应具备的基本素质初探

我国现以进入老龄化社会,正对老龄工作者应该具备的基本素质,是必须具备优秀的思想政治素质,必须具备较高的文化素质,必须具备过硬的业务素质,必须具备过硬的心理素质。     

文学与疾病题材关系简论

以疾病为题材的文学作品揭示了文学与疾病的种种联系,它们把疾病组合进个人-疾病-社会这个特殊的三角形中。从心理学角度看,对读者可起到交流和治疗作用;从接受美学角度看,可成为健康人的学习资料和生活指南。     

Balancing the scales: recovering from service failures depends on the psychological distance of consumers

The purpose of this research is to enhance knowledge about service recovery by investigating the feelings of psychological distance in the relationship between customers' perceptions of service recovery efforts of the perceived justice dimensions (distributive, procedural, and interactional justice) and attitudinal responses such as satisfaction with service recovery effort and trust in the firm. The results of structural equation modelling analyses suggested that consumers who had positive justice perceptions were likely to exhibit positive attitudinal responses. Consequently, the positive attitudinal responses generated positive word-of-mouth intention about their experiences and encouraged them to continue the service.