我国粮食生产利益补偿机制研究

我国以粮食直补为主体的粮食生产利益补偿机制,对稳定粮食生产、保护粮食安全和增加农民收入有着较大的促进作用;但也存在补贴额度较小、粮食最低收购价偏低、补贴标准不统一、行政成本过高等问题,而且没有考虑粮食主产区农业基础设施建设等公共产品不足及其政府的积极性,同时,粮食补贴普惠制本身也有局限性。应加大粮食补贴力度、改变补贴方式、统一补贴发放标准、降低行政成本,适当提高粮食最低收购价,加大对粮食主产区的财政转移支付力度,增加粮食主产区农业基础设施建设补贴。     

绿色标志对消费者绿色购买意愿的影响研究

以绿色家电和绿色食品为考察对象,从消费者绿色标志认知水平、消费者对绿色标志的信任度和态度三个角度实证研究了绿色标志对购买意愿的影响。二元logit回归分析结果表明:消费者绿色标志认知水平、消费者对绿色标志的信任度和态度对购买意愿有显著正向影响;品类不同,消费者绿色标志认知水平、消费者对绿色标志的信任度对购买意愿的影响程度不同。     

家庭购买行为研究

研究家庭购买行为,对企业有效开展市场营销活动,满足家庭消费需要具有重要意义。企业应根据不同的家庭类型、家庭生命周期的不同阶段等采取相应的市场营销策略。     

老字号品牌的人机交互消费体验对购买意愿的影响——基于消费者幸福感视角

消费者幸福感是一个重要的心理状态,在消费过程中,人机交互消费体验对于消费者幸福感具有重要影响。研究发现：老字号品牌的人机交互消费体验显著正向影响购买意愿及幸福感;消费者幸福感对购买意愿有积极影响;消费者幸福感在老字号品牌的人机交互消费体验对购买意愿的影响中发挥积极中介作用;顾客预期负向调节老字号品牌的人机交互消费体验对消费者幸福感的影响。研究结果有助于老字号品牌企业促进顾客融入,增强品牌竞争力。     

The option of joint purchase in vertically differentiated markets

Summary. Within the framework proposed by Mussa and Rosen (1978) for modelling quality differentiation, consumers are assumed to make mutually exclusive purchases. A unique pure strategy equilibrium exists in this case. In this note, we allow consumers to buy simultaneously different variants of the differentiated good. We call this the “joint purchase option”. The paper proposes a detailed analysis of price competition when this option is opened: first, we show that either uniqueness, or multiplicity, or absence of price equilibrium arise, depending on the utility derived from joint purchase relative to exclusive purchase. Second, we characterize these equilibria, whenever they exist. Received: July 25, 2001; revised version: October 21, 2002 RID="*" ID="*" The second author gratefully acknowledges the financial support from Interuniversity Attraction Pole Program- Belgian State- Federal Office for Scientific, Technical and Cultural Affairs under contract PAI 5/26. Correspondence to: X.Y. Wauthy     

Analysis on the Management of Suppliers＇ Purchasing Partnership

This paper is about the study of purchasing cooperation with the supplier. It is through expanding some courses including demand analysis, choosing supplier, founding cooperation relationship formally and strengthening the cooperation, as well as several key questions, such as sourcing strategy, to estimate and select the supplier, authentication management, and purchase of technology.     

农村小额保险购买意愿影响因素的实证研究——基于江苏省的调查数据

本文利用江苏省13市379个农村人口的调查数据,建立实证模型分析影响农村小额保险购买意愿的主要因素。研究结果表明,年龄、受教育程度、保险认知水平、近三年的风险情况以及来源地等因素对农村人口购买小额保险的意愿具有显著影响,而就业状况、家庭年收入、储蓄情况、人均拥有土地情况以及保单持有状况等因素的影响不太显著。     

中国消费者炫耀性购买行为的特征与形成机理——基于参照群体视角的探索性实证研究

炫耀性消费行为包括社会地位展示、人际调节、物质享乐主义和群体归属交流四个维度;对炫耀性消费影响最显著的是面子意识;参照群体中的价值观表达既同物质享乐主义等维度强正相关,还同人际协调和群体归属交流存在弱负相关;信息影响和功利影响都只对基于群体归属交流的炫耀性消费行为发挥作用.     

约束型政策对于生育性别选择行为的影响:基于TPB模型的解释

基于计划行为理论(Theory of Planned Behavior,TPB)模型,利用陕西省三个县区的调查数据,对约束型政策在生育性别选择行为决策当中的作用进行了分析。个人的儿子偏好态度、社会关系网络成员的儿子偏好态度仍然是生育性别选择行为的决定性影响因素,约束型政策对生育性别选择行为具有一定的影响,但十分有限。研究结论对于现阶段中国出生人口性别比的治理提供了一定的启示,指出包含查出两非、全程服务、利益导向和宣传倡导等在内的综合手段对治理出生人口性别比具有积极作用。     

Consumer product search and purchase behaviour using various retail channels: the role of perceived retail usefulness

The purpose of this study was to examine the influences of consumers' perceptions of retail usefulness for product information search and their previous purchase satisfaction on their frequencies of product information search and product purchase behaviours for apparel products. These relationships were investigated in five retail settings – Internet shopping, catalogue shopping, television shopping, local retail shopping, and non‐local retail shopping. One hundred seventy‐six students in a US Midwestern university provided usable responses. The results of causal model analyses showed that the proposed model fits the data well for all five retail channels. Consumers who perceived a certain retail channel more useful for product information search searched for product information more frequently via that retail channel, and purchased products more often via that retail channel. Consumers who were more satisfied with apparel purchases from a retail channel purchased the products more frequently via that retail channel. Theoretical and managerial implications are discussed.