国企物资采购供应管理的思考

文章针对国有大中型企业进行物资采购供应管理的重要性,对如何加强企业物资采购供应管理,节 约采购成本进行初浅的探讨。     

品牌层次化构建对消费者购买行为的影响分析

市场经济发展和进化到了品牌经济阶段,品牌成为影响消费的重要因素。文章基于品牌将消费者群体进行划分,以动态视角分析品牌层次化构建对不同消费群体的消费特征和购买行为的影响,为进一步发展品牌经济提供参考。     

加强物资采购管理 降低综合采购成本

当前,现代物流业飞速发展,在新的形势下如何加强物资采购全过程管理,最大限度地降低综合采购成本,已成为煤炭物资流通企业关心的工作重点。文章从采购计划管理、供应商管理、采购方式和采购渠道管理等方面阐述了降低煤炭企业物资采购综合成本的方式方法,并对降低采购成本的具体措施进行了分析。     

Sustainable dressing: Consumers' value perceptions towards slow fashion

Slow fashion that improves with an increasing awareness of sustainability has changed consumers' value perception and purchasing behaviours. The aim of this study is to determine slow fashion dimensions that influence consumers' value perceptions for slow fashion products and to reveal the effects of the perceived value on consumers' intentions to purchase and willingness to pay higher prices. The sample includes 725 students pursuing higher education in Turkey and Kazakhstan. Exploratory and confirmatory factor analyses were used to specify the factor structure of the variables used in the research, and structural equation modelling was used to test the hypotheses. Data analysis showed that authenticity, locality, and exclusivity aspects in Turkey and equity, functionality, locality, and exclusivity aspects in Kazakhstan contributed to perceived customer value. Perceived customer value in both groups positively affects the intention to purchase and the willingness to pay higher prices. In addition, consumers who intend to purchase slow fashion clothing are willing to pay higher prices than other products. The results suggest that consumers in different countries have different orientations that influence their perceptions of value. From this perspective, this study can provide designers with insights on the importance of making sustainable designs that are appropriate to the target market beyond the trends imposed by the global fashion industry.     

The interactive effects of organizational and leadership career management support on job satisfaction and turnover intention

In the organizational career management literature, scholars have focused on career management policies, with little attention given to practices that can vary within organizations. And despite its recognized importance, research on the role of leaders in the career management process is also scant. In this study, we investigate the effects of career management practices (OCPs) and leadership career support (LCS) on employee attitudes. Grounded on coping theory, we propose that career support received from line managers can be particularly consequential when OCPs are lacking. We analyze the moderating effects of LCS on the relationship between OCPs and both job satisfaction and turnover intention in a sample of employees from a large Brazilian organization, applying multiple regression analyses. Results showed that OCPs and LCS are positively related to job satisfaction and that OCPs are negatively related to turnover intention. In addition, we confirmed that LCS moderates the relationship between OCPs and both job satisfaction and turnover intention. Finally, we observed that the relationship between OCPs and turnover intention is mediated by job satisfaction. Theoretical and practical implications are discussed.     

大学生锻炼动机和锻炼行为的关系:自我心智模式的调节效应

大学生参与锻炼活动备受关注,既有研究着重考察了锻炼动机和锻炼行为之间的关系。本研究进一步深入探讨了大学生的显性自我心智模式和隐性自我心智模式对锻炼动机和锻炼行为这一关系的调节作用。通过问卷调研和隐性联系测试方法,发现显性自我心智模式对锻炼动机和锻炼行为这一关系的影响有限;而隐性自我心智模式对这一关系的影响显著;并且锻炼动机、显性自我心智模式和隐性自我心智模式的三次交互项显著影响锻炼行为。结果说明,相对于显性自我心智模式,隐性自我心智模式对锻炼动机和锻炼行为关系的影响更为重要。     

顾客参与对行为意向的影响研究

本文基于顾客参与理论及相关研究文献,以美发业为分析单位,建立顾客参与对行为意向影响的关系模型,在问卷调查的基础上得出数据,并运用SPSS15．0和LISREL软件进行结构方程模型等分析以验证假设检验。实证分析结果表明：顾客参与的信息分享维度对服务质量和行为意向的影响不显著;顾客参与的责任行为维度对服务质量和行为意向分别产生正向显著影响;顾客参与的人际互动维度对服务质量产生直接影响,并以服务质量为中介变量影响行为意向。因此,建议服务企业鼓励顾客参与服务传递过程、加强关系营销并不断提高服务质量。     

建立供方关系管理模型,打造采购战略合作伙伴

供应商关系管理是企业采购核心管理的重要问题。根据对供应商进行SWOT分析,识别与企业自身发展方向一致的供应商,拟建立长期合作伙伴关系。从供应商感知模型出发,改善、维系供需关系,并通过建立供应商信任度模型,动态跟踪管理,维护供应商战略合作伙伴关系,稳定供应商团队。     

社会化媒体对旅游者购买意愿的影响因素研究

互联网的高速发展催生社会化媒体,给旅游业带来不可忽视的影响,它的应用贯穿于旅游者的旅游购买行为的各个阶段。鉴于现阶段已有的关于社会化媒体以及旅游者的旅游购买行为的相关研究多为营销对策研究,较少涉及社会化媒体影响旅游者购买行为的作用机制研究,本文则针对此方面,使用实证研究的方法来探究社会化媒体对旅游者购买意愿的影响因素。结果表明,社会化媒体的有用性和社区性与社会化媒体的依赖性成正相关关系,社会化媒体的有用性同时还与感知价值成正相关关系;而感知价值及社会化媒体的依赖性则正向影响旅游者的购买意愿。本文最后建议企业在利用社会化媒体对其旅游产品进行营销时,选择有用性程度高的社会化媒体作为宣传,并且注重与旅游者的双向的沟通而不是单向的宣传。     

汽车零部件联合采购运作模式研究

文章在分析传统汽车零部件采购和零部件联合采购的基础上,构建了汽车零部件联合采购模型,探索性的提出三种汽车零部件采购联盟的运作模式:委托代理式汽车零部件采购联盟、合资式汽车零部件采购联盟、第三方运营的汽车零部件采购联盟。并对每种模式进行了详细的分析,同时提出采购联盟组建过程中需要注意的问题,为汽车零部件联合采购提供了理论基础。