顾客价值在客户关系管理中的应用策略研究

随着市场竞争的日益激烈,市场由原来的供方主导转变为顾客主导。客户关系管理(CRM)的出现正是适应了"以客户为中心"的管理理念。客户关系管理的核心是为顾客创造价值。顾客价值驱动着顾客的消费行为,优异的顾客价值能够对顾客满意和顾客忠诚产生明显的提升作用,从而增强了客户关系绩效。同时,企业在建立和维持与特定顾客的关系过程中,获得了关系价值收益,从而实现了顾客价值。在此基础上,构建了基于顾客价值的客户关系管理策略框架,并且对其实施流程作了分析。     

新时期中国劳动关系存在的问题及对策

和谐稳定的劳动关系是和谐社会的基础,要通过改革和发展建立与社会主义市场经济相适应,体现广大人民根本利益的具有中国特色社会主义新型劳动关系,建立和保持和谐稳定的劳动关系。本文分析了新时期中国劳动关系的基本特点、问题及对策。     

非对称合作网络中网络位置与创新绩效的关系——以吉利汽车为例的案例研究

利用扎根理论方法,以吉利汽车为例,对吉利汽车通过全球研发、跨国联盟、内部修炼等在创新合作网络发展的不同时期所占据的不同网络位置与创新绩效的关系进行了研究,并分析了企业家精神在两者间的中介作用。结果表明:占据网络中介和富含结构洞的网络位置能使企业获得更高的创新绩效;在两种不同的网络位置——中心位置和中介位置与创新绩效的关系中,企业家精神均起中介作用。     

商业模式与企业战略的关系与相互作用

商业模式是企业战略制定的结果、实施的依据,两者会共享某些要素。企业战略的本质特点是时序的、纵向的行动和过程,而商业模式的本质特点则是空间的、横向的方式和状态,两者之间具有交融关系。不同竞争优势来源之间具有互补性和关联性,它们与商业模式在关键要素构成和价值创造方面具有一致性。商业模式对竞争优势来源等企业战略具有系统整合作用,而企业战略和创新理论对商业模式具有理论支撑作用。     

DISAGGREGATING FIRMS IN ANALYSING THE COSTS AND BENEFITS OF THE UNIVERSITY–INDUSTRY RELATIONSHIP: BASED ON AN ANALYTICAL AND EMPIRICAL STUDY FROM SCOTLAND

It has been acknowledged that universities are key institutions in national and regional systems of innovation. This recognition has led to a rich stream of literature analysing the university–industry relationship. However, relatively little attention has been devoted to disaggregating the ‘industry’ side of this relationship and examining the costs and benefits to the disaggregated parties involved. In the present article, which draws on an analytical and empirical study from Scotland, it is suggested that it makes sense to distinguish between three kinds of firms in analysing the university–industry relationship: large national and international R&D-intensive firms, university spin-out firms, and established small- and medium-sized enterprises (SMEs) that have had little interaction with universities. The different costs and benefits facing these firms in their interactions with universities are analysed. It is concluded that the established SMEs confront relatively high costs in relating to universities. Finally, the policy implications are explored.     

Strategic transmission of information and short-term commitment

Summary. We examine the strategic role of information transmission in a repeated principal-agent relationship where the agent produces information that is useful to the principal. The agent values continuous employment for the principal because he makes a relationship-specific investment that can yield rents to him when the relationship is renewed. Assuming that the parties are sufficiently impatient, we show that full disclosure of the information produced occurs early in the relationship when the principal can commit to a long-term relationship, when the agent observes his valuation of continuous employment after making a report on information produced, or when the agent obtains a low valuation of continuous employment before making a report. By contrast, a strategic delay in the transmission of information occurs when the principal can only commit to a short-term relationship and the agent obtains a high valuation of continuous employment before making a report. Received: October 15, 1997; revised version: July 27, 1998     

学习型区域创新网络中知识转移的博弈分析

区域学习和创新能力是区域经济发展的关键因素,学习型区域创新网络中创新主体间的知识转移能力是区域创新和学习能力的关键。但由于创新主体间存在着委托－代理关系,知识转移的过程中普遍存在逆向选择和道德风险问题。从而在一定程度上抑制了知识资本的功能。本文通过构建博弈模型,分析了创新网络中创新主体要素间的知识转移的条件。并在此基础上提出了可行性建议。