效用理论在飞行安全风险评估中的应用

为科学划分飞行安全风险等级,将效用理论引入飞行安全风险领域,利用效用函数,建立了飞行安全风险评估模型。在分析飞行安全风险的基础上,通过定义事故或危险事件损失效应,选取合适的效用函数进行飞行安全风险的度量。模型有效区分了类似飞行事故这样高损失、低概率事件与飞行事故征候这样低损失、高概率事件风险之间的差异,克服了期望值法的局限性。最后通过实例验证了该方法的科学性和有效性。     

Key Success Factors for Tourism Resort Management

Abstract

NEW HORIZONS IN TOURISM: STRANGE EXPERIENCES AND STRANGER PRACTICES. By Tej Vir Singh. CABI Publishing (Nosworthy Way, Wallingford, Oxfordshire, OX10 8DE UK), ISBN 0-8519-9863-1, 2004, xv + 221-pp. (tables, photographs, bibliography), £49.95 (hardbound). Reviewed By C. Michael Hall

DESTINATION MARKETING ORGANISATIONS. By Steven Pike. Elsevier (The Boulevard, Langford Lane, Kidlington, Oxford, OX5 1GB, United Kingdom), ISBN 0-0804-4306-0, 2004, 231-pp. (bibliography, indices), £59.99 (hardbound). Reviewed By Chris Ryan     

营销学理论流派回眸与展望

营销源于经济学,成熟于第二次世界大战后。在100多年的发展历史中,先后形成了商品学派、职能学派等12大理论流派。每个理论流派都是从某个角度切入,试图对营销基本问题进行回答,但都无法反映营销学的全貌。营销从企业的中心职能降格为普通职能、从"商品"转化为"服务"的理论演进逻辑、营销历史学派的兴起是营销理论流派当代发展前沿动态。未来的营销学理论流派应清晰:营销学是研究"什么领域"的交易行为、"营销会计学"有可能成为新的营销理论流派、营销学流派发展目标应是发展为具普遍适应意义的"一般化"理论。     

Culture,Self-Construal,and Leisure Motivations

The purpose of this study is to examine Canadian and Mainland Chinese students' leisure by investigating the role self-construal plays as an intervening variable between culture and motivation. Separate hierarchical multiple regressions are performed on each motivation with culture entered first followed by a block composed of four types of self-construal: vertical collectivism (i.e., dutiful), horizontal collectivism (i.e., cooperative), horizontal individualism (i.e., unique), and vertical individualism (i.e., achievement oriented). Results suggest that: (a) higher levels of horizontal collectivism are associated with higher levels of introjected reward (i.e., pride), identified (i.e., personally important), integrated (self-identity), and intrinsic (i.e., interesting and enjoyable) motivations; and (b) higher levels of horizontal individualism are associated with higher levels of introjected reward, identified, and integrated motivations.     

有效进行招投标报价分析

随着我国经济建设的发展,建筑市场的规范、有序化管理已经逐步形成,其中招投标制度在工程承发包交易行为公开、公平、提高工程质量、发挥投资效益、防止腐败和不正当竞争等方面均起到了很好的促进作用。本文根据现行的主要招投标评标方法,分析基于博弈论建立与之相适应的投标博弈模型的方法,为施工企业投标的科学决策提供借鉴。     

Economics: Its History,Themes, Approaches

This article is not concerned with “A Theory of Value” or “The Theory of Value.” It is strictly limited to a discussion of the concepts specified in its title and consists of three parts. The first of these is concerned with ideas of Charles Sanders Peirce and is based upon a study of his published and unpublished papers contained in the eight-volume edition of his Collected Works.¹ The second part is concerned with ideas of Clarence Ayres, primarily those presented in his Toward A Reasonable Society [Ayres 1961]. The third part contains some brief concluding remarks.     

网络游戏情景旅游产品开发策划

21世纪是体验经济,旅游作为一种天然的体验经济,与网络这个与生俱来的交互式媒体的联合,必将构筑丰富的体验组合。网络游戏情景旅游是指以网络游戏地图为模板,打造出游戏中所构造的地点、装备及其相关氛围的实景,让旅游者可以在现实中体验虚拟世界,从而得到非一般的满足感、自由感、角色感和优越感。网景游这一新兴产品必将给景区带来新的定义,给主题公园带来新的活力,也将给我们的生活带来新的体验。     

Opening up the black box: a UK case study of top managers’ attitudes to their performance related pay

This paper examines the attitudes of the top managers within one large financial services organization in the UK to fixed and variable components of their compensation package. The rationale for performance-related pay for senior managers is to align their interests with those of the shareholders, but little is known about the views of top managers on the effectiveness of such incentives. The results suggest that the design of effective bonus systems is not just a technical issue: perceptions of market fairness with respect to the compensation package and the clear communication of goals are important in getting senior managers to focus on shareholder interests.     

建构主义理论指导下的高校英语多媒体教学策略分析

在当前信息技术的高速发展趋势下,网络多媒体技术的应用逐渐在高校普及,极大地提高了高校教育教学的质量和效果。本文从建构主义的理论概述出发,重点分析了高校英语多媒体教学与建构理论结合下的教学实施策略。     

Married couples’ involvement with family vacations

Abstract

The involvement construct has received a great deal of attention in recent years. However, the majority of research on this topic has focused on the individual and has ignored spouses’ shared leisure involvement. In addition, little work has been done on involvement in the product‐class context of family vacations. This study examined the underlying dimensions of married couples’ involvement with family vacations and how these dimensions relate to selected personal variables. Factor analysis revealed two underlying dimensions. Stepwise multiple regression revealed that pleasure‐importance was positively related to gender role ideology and education and negatively related to presence of children in the home. A positive relation existed between the second dimension, sign value, and age. The study provides insight into both the nature of the involvement construct and how it might be used in future research.