零售国际化失败的原因剖析——基于阿霍德海外市场撤退的透视

通过对阿霍德海外市场撤退的分析研究发现,海外市场选择失败、进入模式选择失败、竞争失败、本土化适应及调整失败、非可控因素的影响均会导致零售企业国际化失败.前四个因素从零售国际化过程角度考虑,相互联系、层层递进,但又可作为独立因素直接导致国际化失败,非可控因素也可直接迫使零售企业从海外市场退出.     

沃尔玛、家乐福在华市场营销组合比较研究

在综述营销组合及零售营销组合理论的基础上,构建了其分析维度,进而从产品、服务、价格、地点、店面设计、促销、人员、物流配送等方面对沃尔玛和家乐福在华市场的营销组合进行比较研究,同时也对国内零售企业给出相应的几点启示。     

Customers' judgment of the customer service in appliance sales departments in an emerging economy

Evidence that consumers in emerging economies are more tolerant of ineffective customer service (CS), instigated an investigation into controllable elements of the service offering in a specific context in South Africa, namely, appliances sales departments in retail stores. The research aimed to identify possible shortcomings in CS amidst evidence that consumers are exposed to sophisticated merchandise that they have limited experience and understanding of. The intention was to suggest initiatives to augment the service offering so that it becomes more conducive for informed, responsible buying decisions. Household appliances represent a category of complex, durable and expensive merchandise that require more extensive information search before concluding buying decisions. A survey was done in 2007 through a pre‐tested structured questionnaire. Several branches of five prominent department stores were involved through liaison with industry. A store intercept method was used to recruit respondents: 296 questionnaires were filled in on the spot under supervision. Three sections of the questionnaire are relevant for this report: (1) consumers' satisfaction with CS; (2) a product knowledge test; and (3) demographic information. Factor analysis revealed a reduction of the original five elements of CS in the scale to three distinct elements that were labelled Personnel, Processes and Value for Money, and Product Presentation. The simpler scale suggests a less intricate judgment of CS in the context of this research. Means indicated that consumers were generally satisfied with all elements of CS, i.e. the service offering coincided with their expectations. Analysis of variance indicated no significant differences in the interpretation of any of the elements of CS by gender. A significant inverse relationship between satisfaction with CS and years of experience occurred for respondents with more than 25 years of experience in terms of Personnel (Element 1) and Processes and Value for Money (Element 2). Findings of the product knowledge tests were meant to verify consumers' CS judgments. However, scores were disappointingly low for all appliances across all respondent categories. Consumers' product knowledge could therefore not have supported informed buying decisions, despite prior experience and the opportunity to acquire additional product information during the in‐store encounter. Consumers' positive CS judgments suggest that they not necessarily realize their lack of crucial product knowledge. In the interest of informed and responsible buying decisions that have consequences for proper use and maintenance of appliances in the long term, retail stores that serve a broad customer base are encouraged to attend to in‐store customer assistance during the pre‐purchase phase, notwithstanding positive CS judgments. Non‐formal consumer education by competent, well‐trained salespeople is recommended to encourage evaluative rational product judgments. It is also suggested that store displays are designed to encourage consumers to be more inquisitive during store visits.     

加入世贸组织后中国零售业发展现状及发展趋势

零售商业是中国加入世贸组织后最先和最快向外资开放的领域之一。国门的敞开,外资的进入,一方面使我国零售 业面临前所未有的压力,另一方面又加速了中国零售业与国际接轨的进程。本文主要分析了加入世贸组织后中国零售业的 发展现状及其存在的问题,在此基础上,结合加入世贸组织这一宏观环境分析了未来中国零售业的发展趋势。     

Assessing GIS for retail location planning

Proprietary GIS is rapidly becoming a popular tool in the retail industry for site location analysis. GIS vendors have been quick to exploit this market. At the same time, however, vendors have recognized the limitations concerning the level of spatial analysis available in many of these packages, and have invested in new techniques to add to the kitbag of available GIS solutions. The aim of this paper is to critically evaluate the use of proprietary GIS for retail location planning, using data built up for the city of Leeds in the UK. The paper addresses the appropriateness of simple functions such as mapping, overlay and ‘buffer and overlay’, which have been used in many examples of retail planning. Following this appraisal, we move on to look at more ‘sophisticated’ techniques, such as spatial interaction models, which have only recently begun to appear in proprietary GIS, but to date have received very little evaluation in the literature. In particular, we examine the ease of use of such methods and compare their results with much simpler forms of analysis. Finally, we compare the results from models run within GIS packages with those from more customized software.     

国有商业银行经营转型研究

国有商业银行普遍进入了加快建设现代商业银行的关键时期，迫切需要对自身经营模式和增长方式进行重新定位，以更好地适应外部经济金融环境的变化和自身进一步发展的需要，在新一轮国际竞争中保持持续、稳步、健康地发展。本文详细分析了国际银行业经营转型的背景，总结了国有商业银行转型的内涵、方向和特点，在此基础上详细论证了国有商业银行经营转型的迫切性和必要性，提出了确保国有商业银行经营转型目标实现的主要策略和措施，即加快推进理念转型、业务转型、流程转型和管理转型。     

基于DEA模型的零售业上市公司经营效率研究——以泛长三角地区为例

利用DEA模型对泛长三角地区零售业上市公司2007—2009年的技术效率进行测算和分析。结果表明,近年来泛长三角地区零售业上市公司整体技术效率呈现上涨趋势但存在一定的波动性;达到DEA有效的上市公司仅占一半左右。因此,零售业上市公司有必要积极参与对外合作,使商品品牌自有化,并且适当地进行股本扩张,以及增加连锁,实施收购、兼并、重组。     

因子分析的SPSS应用--以2010年1-9月全国零售商品价格分类指数分析为例

首先,可以找到三个因子来综合反映全国十六个类别零售商品的价格分类指数的绝大多数信息。根据较有实际意义的第三个因子的分析结果来看,第6、3、1月份和＂食＂＂衣＂＂药＂的价格指数综合变化较大,从而说明普通百姓的生活成本较大,尤其是低收入阶层。其次,分析还表明,因子分析在损失很少的信息量的情况下,可以起到很好的简化变量个数的作用,当然,对于越多的变量个数及变量之间相关性越强的数据,这种作用也就越是明显。     

外商直接投资对零售业的溢出效应研究——基于省际面板数据的实证检验

运用2006—2018年省际面板数据分析对外直接投资(FDI)对中国零售业的溢出效应.结果显示,FDI对中国内资零售业的溢出效应和挤出效应并存:FDI的参与度会对中国内资零售业的技术进步产生负面影响,不利于FDI集聚性行业内溢出效应的产生;而外资零售企业的劳动生产率有利于中国内资企业的技术溢出,表现为FDI效率性行业内溢出效应.此外,企业规模在中部地区的影响更显著,资本密集度对中国内资零售业的技术进步具有显著的正向影响.