论手机媒体在突发公共卫生事件中的传播

近年来各种突发公共卫生事件不断发生,信息的及时沟通非常重要,手机媒体以其即时性、互动性、高效性等特点已经成为传播信息的新媒体,尤其是在公共突发事件中具有不可替代的作用。阐述手机媒体传播特点,分析其在突发公共卫生事件信息传播中的利弊并提出了相应对策。     

我国零售业“走出去”战略的支撑体系

中国零售业的“走出去”步伐远远落后于中国制造业,零售业对外直接投资项目少、金额小,与中国贸易大国的地位不相符,不利于改变我国在全球价值链所处的被动局面和服务贸易失衡的现状。中国零售业“走出去”步履艰难的根本原因在于缺乏国际竞争力。实证研究表明,为了加快实施中国零售业的“走出去”步伐,需要在国家和零售产业层面,从国家战略的高度构建法律、政策和市场等外部保障体系,从零售企业内部增强内生发展动力,提高自身“走出去”的内部技术和能力保障,从而做到内外兼收,齐头并进,共同推进中国零售业实施“走出去”战略。具体而言,应提升零售业“走出去”的战略地位,构建完善的政策保障体系;发挥市场在资源配置中的决定性作用,推进现代流通市场体系建设;加强企业品牌和核心竞争力建设,加快推进“走出去”步伐。     

Prices and market structure: an empirical analysis of the supermarket industry in Chile

This article investigates empirically the relationship between market structure and consumer prices in the supermarket industry in Chile. A panel of monthly data from 16 cities in the period January 1998–September 2006 is used. We find that, the more concentrated the industry in a city, the higher the prices, while the participation of major national chains in cities tends to lower prices. In terms of magnitude, this latter effect prevails over the former. Moreover, the dominant local chain is found to behave differently depending on whether or not one of the national chains is present in the city. Finally, we find that prices rise when a national chain acquires another chain and both were previously in a city (inmerge) while if only one of the two was present (outmerge), prices fall.     

基于手机媒介的大学生思想政治教育

随着移动数据通信和互联网的有机融合,手机用户的数量激增,手机媒介所特有的便携性、即时性和共享性等特点为大学生思想政治教育工作者在利用手机载体开展思想政治教育活动带来了新的优势,也为高校思想政治教育工作提出了严峻的挑战。因此,高校应充分认识和利用手机媒介的优越性和网络特性,从手机文化建设、制度保障建设和思想教育者自身建设等层面加强和引导大学生的思想并充分发挥其教育功能,更好地为学生服务。     

借鉴国际经验促进我国零售业电子商务发展

伴随着全球化电子商务的快速发展，我国的零售业正面临着巨大的机遇和挑战，国外先进零售业进入国内市场，在给国内零售业带来巨大冲击的同时。也带来了先进的零售业电子商务模式。本文通过借鉴国外先进零售业的经验，分析了我国零售业电子商务发展存在的问题，并针对这些问题提出了相应建议。     

Shopping orientations of US males: A generational cohort comparison

Male shoppers are recognized as an important and distinctive market segment. While initial steps to categorize and classify male shoppers have been taken, the majority of existing empirical research considers male shoppers as a single, homogeneous market segment. Recognizing that our understanding of male shoppers can be improved by identifying smaller, more homogeneous sub-segments, this exploratory study uses Generational Cohort Theory (GCT) as a framework to examine the shopping orientations of US men across four different generational cohorts: the Silent generation, the Baby Boomers, the 13th Generation, and the Millennials. The findings of this study support the use of GCT as a market segmentation tool for male shoppers and provide insight to help retailers understand how men in the four cohort groups approach shopping. Specifically, the findings suggest that male shoppers in the Millennial generation exhibit significantly higher levels of shopping enjoyment, recreational shopping tendency and market mavenism than males in the other generational cohorts.     

“入世”对我国零售业的影响分析及对策探讨

加入WTO ,从短期来看 ,我国商业是需要付出一定代价的。但从长期成本来分析 ,它有利于我国充分借鉴发达国家在管理营销方式上获取“后发性优势”的经验 ,使我国商业企业能按照国际惯例进行经营管理 ,最终提升我国流通业的整体竞争力水平。     

The UK Research Assessment Exercise (RAE 2008) and retail research output

The 2008 Research Assessment Exercise in the United Kingdom provides a further opportunity to consider changing trends and patterns in retail research, following on a previous commentary in this journal. This comparison shows that pressures continue to mount and are impacting retail knowledge creation and dissemination practices, not least in terms of those engaged in retail research, the topics and approaches utilised, the publication tactics and strategies and thus the standing of retail research in the United Kingdom and its reputation internationally.     

零售企业自有品牌发展研究

零售企业开发自有品牌是零售企业发展的一个显著特征,本文对零售企业发展自有品牌获得成本、营销组合、竞争、差别优势及提升零售商的品牌价值等方面进行了研究,提出了中国零售企业发展自有品牌应以跟随型自有品牌在价格上形成优势,用高端卖场品牌型自有品牌在质量上竞争,使零售企业利润达到最大化。