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151.
伴随着全球化电子商务的快速发展,我国的零售业正面临着巨大的机遇和挑战,国外先进零售业进入国内市场,在给国内零售业带来巨大冲击的同时。也带来了先进的零售业电子商务模式。本文通过借鉴国外先进零售业的经验,分析了我国零售业电子商务发展存在的问题,并针对这些问题提出了相应建议。 相似文献
152.
Deborah J.C. Brosdahl Jason M. Carpenter 《Journal of Retailing and Consumer Services》2011,18(6):548-554
Male shoppers are recognized as an important and distinctive market segment. While initial steps to categorize and classify male shoppers have been taken, the majority of existing empirical research considers male shoppers as a single, homogeneous market segment. Recognizing that our understanding of male shoppers can be improved by identifying smaller, more homogeneous sub-segments, this exploratory study uses Generational Cohort Theory (GCT) as a framework to examine the shopping orientations of US men across four different generational cohorts: the Silent generation, the Baby Boomers, the 13th Generation, and the Millennials. The findings of this study support the use of GCT as a market segmentation tool for male shoppers and provide insight to help retailers understand how men in the four cohort groups approach shopping. Specifically, the findings suggest that male shoppers in the Millennial generation exhibit significantly higher levels of shopping enjoyment, recreational shopping tendency and market mavenism than males in the other generational cohorts. 相似文献
153.
154.
“入世”对我国零售业的影响分析及对策探讨 总被引:1,自引:0,他引:1
邹时荣 《南京财经大学学报》2001,(4)
加入WTO ,从短期来看 ,我国商业是需要付出一定代价的。但从长期成本来分析 ,它有利于我国充分借鉴发达国家在管理营销方式上获取“后发性优势”的经验 ,使我国商业企业能按照国际惯例进行经营管理 ,最终提升我国流通业的整体竞争力水平。 相似文献
155.
The 2008 Research Assessment Exercise in the United Kingdom provides a further opportunity to consider changing trends and patterns in retail research, following on a previous commentary in this journal. This comparison shows that pressures continue to mount and are impacting retail knowledge creation and dissemination practices, not least in terms of those engaged in retail research, the topics and approaches utilised, the publication tactics and strategies and thus the standing of retail research in the United Kingdom and its reputation internationally. 相似文献
156.
零售企业自有品牌发展研究 总被引:2,自引:0,他引:2
零售企业开发自有品牌是零售企业发展的一个显著特征,本文对零售企业发展自有品牌获得成本、营销组合、竞争、差别优势及提升零售商的品牌价值等方面进行了研究,提出了中国零售企业发展自有品牌应以跟随型自有品牌在价格上形成优势,用高端卖场品牌型自有品牌在质量上竞争,使零售企业利润达到最大化。 相似文献
157.
P. Elhorst M. Abreu P. Amaral A. Bhattacharjee L. Corrado B. Fingleton 《Spatial Economic Analysis》2017,12(1):1-7
Raising the bar (5). Spatial Economic Analysis. This editorial summarizes and comments on the papers published in this issue 12(1) so as to raise the bar in applied spatial economic research and highlight new trends. The first paper examines the impact of the level of education on the decision to migrate and finds that it is approximately twice as large if both variables are modelled simultaneously. The second paper is one of the first papers to introduce a spatial component to models of international environmental agreements and to develop an exciting overlap with New Economic Geography. The third paper provides a tool, applied to Beijing, with which urban economic planners can investigate the role of variation and selection mechanisms in cluster development and identify possible paths of growth. The fourth paper contributes to the existing literature on retail geography by examining the role of consumption possibilities as an urban amenity. The fifth paper develops a Bayesian estimator of a linear regression model with spatial lags among the dependent variable, the explanatory variables and the disturbances. Finally, the sixth paper develops a semi-parametric generalized method of moments (GMM) estimator for a spatial autoregressive model with space-varying coefficients of the explanatory variables and a spatial autoregressive coefficient common to all units. 相似文献
158.
North American seasonal migrants, who are usually retired, typically live in recreational vehicle/mobile home park communities in the southern U. S. during the winter months. This study examines the importance of specific park characteristics in the park selection process and uses the case of winter migrants in south Texas to demonstrate how parks may use a modified approach of importance–performance analysis and the promoter–detractor methodology to assess how well the parks perform on selected attributes. The analysis of survey responses from 1429 winter Texans categorized attributes based on the attributes' impact range and asymmetrical impact on park recommendation likelihood. Overall, seasonal migrants based their choice of location for their winter home largely on physical appearance (e.g., cleanliness) and affect (i.e., friendliness and caring management). Wireless Internet access and low rates were also of high importance. But park recommendation likelihood varies depending on the migrants' satisfaction with important attributes' performance. 相似文献
159.
Tim Stapleton 《Bulletin of Indonesian Economic Studies》2013,49(3):355-380
Branchless banking has the potential to significantly enhance financial inclusion among Indonesia’s large and geographically disparate unbanked population and to connect Indonesia’s micro, small and medium enterprises to the global economy. Why has the branchless-banking revolution not yet materialised? Constrained by regulation, deployments have failed to attract a critical mass of users. Indonesia’s fragmented telecommunications sector has made it difficult for providers to emulate the success stories in other countries, in which dominant providers are competing for the market with a proprietary platform. In Indonesia, it is likely that a considerable degree of interoperability will be required for providers to unleash network effects and attract users. Indonesia’s providers are experimenting in this space. Recognising branchless banking’s potential to accelerate financial inclusion, Bank Indonesia appears committed to improving the regulatory framework. This article identifies the components of an enabling regulatory environment. Success in Indonesia would provide a model for a more widespread uptake of transformative branchless banking. 相似文献
160.
《Services Marketing Quarterly》2013,34(2):43-57
ABSTRACT The objective of this paper is to develop a better understanding of the factors associated with nurturing relationships between relationship managers and their clients in the banking industry. The Nominal Group Technique and a content analytical approach were both used to respectively collect and interpret the data. Results found the nurturing of relationships to be endogenous and asymmetrical in nature. The consequence is a personal, individualistic process maintained on behalf of the bank. The complexity associated with managing commercial portfolios requires commercial account managers to be more involved with their clients in the nurturing process than retail branch managers. 相似文献