U.S. Small Business’s Philanthropic Contribution to Local Community: Stakeholder Salience and Social Identity Perspectives

This study investigates relational attributes that explain small-business owners’/managers’ philanthropic contribution to their local community. Drawing on the theory of stakeholder salience and the social identity theory, we consider two facets of small-business–local-community relationship: a relationship with the local community as a stakeholder and a relationship with the local community as a social category that they belong. Data from 202 small-business owners/managers in the United States yielded support for the stakeholder salience and social identity perspectives. The results showed that the owners’/managers’ perception of legitimacy and urgency of local community’s claim and their social identity as a community member were important determinants of the small businesses’ philanthropic contribution. The findings provide strategic implications for local governments, civic organizations, and community authorities about managing the relationship with Small Business, Stakeholder salience, social identity, CSR, local community.     

The drowning-refugee effect: media salience and xenophobic attitudes

We study whether salient media coverage of refugees drowning in the Mediterranean affects individual xenophobic attitudes. We combine a randomized survey experiment – a variant of the classic ‘trolley dilemma’ – that implicitly elicits individual attitudes towards foreigners, with variation in interview timing, and find that such issue salience significantly decreases xenophobic attitudes by 2.2 percentage points. Our results thus support the idea that exposure to news describing immigrants as victims (instead of a threat) can significantly affect public opinion and mitigate bias against immigrants.     

Looking good by doing good: The antecedents and consequences of stakeholder attention to corporate disaster relief

Stakeholder theory suggests a relationship between corporate social responsibility (CSR) and corporate financial performance (CFP) because certain stakeholders reward certain types of CSR. This argument assumes that stakeholders attend to firms' CSR activities—an assumption that has yet to be examined. We fill this gap by extending stakeholder theory to the context of stakeholder attention to firm CSR and exploring the antecedents and consequences of stakeholder attention to corporate disaster relief CSR. We test the resulting hypotheses on a sample of public companies that engaged in natural disaster relief efforts, finding that stakeholder attention partially mediated the relationship between disaster relief and CFP and that stakeholder attention to corporate disaster relief was driven by the legitimacy, urgency, and enactment of disaster relief CSR initiatives. Copyright © 2014 John Wiley & Sons, Ltd.     

Consumer preferences for human uniqueness in marketing communications

Brand images that remind us of our similarities with other animals are not uncommon in marketing. Conversely, research indicates that we hold subconscious preferences for human distinctiveness from all other animals as a means to defend existentially related self-esteem. The current research explores the different conditions in which these preferences materialize and are reversed. Consumers with high levels of existential anxiety reveal more favorable brand attitudes after being exposed to advertisements promoting human uniqueness as opposed to human–animal sameness. These effects also lead to increased donation likelihood toward a charitable organization fighting for the preservation of endangered species. Interestingly under conditions of low existential anxiety, these effects reverse.     

Effects of national identity salience on responses to ads

This paper investigates the effect of national identity salience on responses to ads in two contexts: national identity activated through media context, and national identity activated through advertising appeals. The results remain consistent with the idea that heightening national identity leads individuals to react more positively to representations of that identity. The salience manipulations serve to influence respondents' evaluations of ads and purchase intentions. Respondents present more favorable evaluations of ads and intentions to purchase the advertised products when the ads explicitly pair the advertised product with national identity symbols or rhetoric, as compared to when no such explicit pairing occurs. Further, the activation of individuals' national identity through media context affects the response to embedded ads, even when those ads do not explicitly pair the product with national symbols or rhetoric.     

God as a Managerial Stakeholder?

Can or should God be considered a managerial stakeholder? While at first glance such a proposition might seem beyond the norms of stakeholder management theory or traditional management practice, further investigation suggests that there might be both theoretical and practical support for such a notion. This paper will make the argument that God both is and should be considered a managerial stakeholder for those businesspeople and business firms that accept that God exists and can affect the world. In doing so, part one of the paper first discusses the growth of religion and spirituality within the business and academic communities. Part two raises several arguments based on stakeholder theory and business reality to support the notion of God as a managerial stakeholder. Part three addresses the arguments against God as a managerial stakeholder. Part four discusses the managerial implications of considering God as a managerial stakeholder. The paper concludes with its limitations.     

Vision salience and strategic involvement: Implications for psychological attachment to organization and job

Managers' perceptions of their involvement in strategic planning were hypothesized to be positively related with their feelings of organizational commitment, job satisfaction, and job involvement. Further, it was also hypothesized that the relationship between strategic involvement and these work-related attitudes would be enhanced to the extent that the managers' felt that a salient strategic vision was guiding the company. We tested these two hypotheses using a sample of upper level managers in a large corporation undergoing a major strategic transformation. With the exception of finding no evidence that vision salience moderated the positive relationship between strategic involvement and job involvement, both hypotheses were supported. With regard to managers' psychological attachment to the organization, the results suggest that there are advantages afforded by involving them in the strategy making process, and that these advantages are magnified to the extent that the involvement occurs within the context of a salient strategic vision.     

图形-背景理论下的英语被动句认知分析

以认知语言学中的图形与背景理论为视角,对英语被动句的焦点凸显功能进行了阐释,认为英语被动句符合图形-背景理论中的凸显原则。人们对同一认知场景的各个部分存在不同的认知凸显程度。在无施事被动句中,常式句中的施事图形由于各种原因没有出现,使原本充当背景的受事移至句首而变为句子图形,成为人们注意的焦点;在有施事被动句中,受事置于句首,作为背景而成为认知参照点,而原施事图形被移到了句末,成为句末的信息焦点即图形,从而获得了最佳突显效果。     

Respondent Related Correlates of Response Behaviour in Audience Research

Audience research by means of surveys has a long tradition, certainly withinarts and humanities oriented research. Yet, due to selective sampling and unitnonresponse it frequently lacks the methodological rigour to make scientificallyvalid statements based on sample estimates. This is one of the first attempts toexplore unit nonresponse in audience research. More specifically, it focuses onthe explanation of nonresponse by the socio-demographic and more topic relatedcharacteristics of a theatre audience. Using a two-step procedure for the on-sitecollection of data, the characteristics of respondents are compared with those ofnonrespondents. In step 1 the composition of the theatre audience is comparedto a proxy of a theatre population benchmark based on a weighted sample of theFlemish population (APS-2000). The validity of this best available method isdiscussed. Step 2 compares respondents with nonrespondents on a micro-level:ignoring unit nonresponse in step 1, we use logistic regression to map selectionin step 2. The chance of cooperating with the survey has been found to increasewith educational attainment and vary according to occupational category. Moreover,involvement with survey topic is confirmed as a strong predictor of survey participation.Gender, age and experience with theatre remain insignificant in predicting responsebehaviour. These findings are compared with the socio-demographic correlates ofresponse behaviour in general populations. Implications for statistically controllingfor nonresponse bias in audience research are discussed. Suggestions for furtherresearch are presented.