全文获取类型
收费全文 | 6877篇 |
免费 | 1460篇 |
国内免费 | 100篇 |
专业分类
财政金融 | 1003篇 |
工业经济 | 601篇 |
计划管理 | 1716篇 |
经济学 | 922篇 |
综合类 | 450篇 |
运输经济 | 144篇 |
旅游经济 | 195篇 |
贸易经济 | 2085篇 |
农业经济 | 601篇 |
经济概况 | 720篇 |
出版年
2024年 | 3篇 |
2023年 | 44篇 |
2022年 | 41篇 |
2021年 | 242篇 |
2020年 | 316篇 |
2019年 | 670篇 |
2018年 | 480篇 |
2017年 | 505篇 |
2016年 | 471篇 |
2015年 | 446篇 |
2014年 | 555篇 |
2013年 | 942篇 |
2012年 | 592篇 |
2011年 | 589篇 |
2010年 | 443篇 |
2009年 | 364篇 |
2008年 | 452篇 |
2007年 | 315篇 |
2006年 | 284篇 |
2005年 | 207篇 |
2004年 | 130篇 |
2003年 | 112篇 |
2002年 | 74篇 |
2001年 | 61篇 |
2000年 | 46篇 |
1999年 | 28篇 |
1998年 | 6篇 |
1997年 | 3篇 |
1996年 | 6篇 |
1995年 | 5篇 |
1994年 | 2篇 |
1991年 | 1篇 |
1990年 | 1篇 |
1986年 | 1篇 |
排序方式: 共有8437条查询结果,搜索用时 15 毫秒
51.
王红 《湖北经济学院学报》2003,1(4):66-67,78
品牌是企业参与国际市场竞争,进入国际市场的有力武器。实施品牌经营的全球化战略是企业保持竞争优势的正确选择。品牌全球化战略的成功最终基本都体现在本土化策略的实施上,本土化是企业实施品牌经营全球化战略的关键问题。 相似文献
52.
Cheng Jin -chuan 《上海商学院学报》2003,(1)
本文分析了入世后,上海企业家在做大商业品牌中,应正确处理好的六个关系,以及有关的述评。 相似文献
53.
Douglas M. Lambert Sebastin J. García‐Dastugue Keely L. Croxton 《Journal of Business Logistics》2005,26(1):25-51
Supply chain management (SCM) is implemented by integrating corporate functions using business processes within and across companies. Several process‐oriented frameworks for SCM have been proposed but only two of these provide sufficient detail to enable implementation. We evaluate the Supply‐Chain Operations Reference (SCOR) framework and The Global Supply Chain Forum (GSCF) framework using four criteria and identify their relative strengths and weaknesses. 相似文献
54.
Lucy Delgadillo 《International Journal of Consumer Studies》2006,30(1):95-104
The purpose of this study was to establish what the housing needs of Costa Rica are and to assess what policies have been implemented to respond to their housing deficit. In order to answer these questions, a combined methodology consisting of primary and secondary data was used. Using open‐ended questions and a topic schedule, face‐to‐face interviews with Costa Rican housing authorities were conducted at the interviewee's work place in Costa Rica in May 2003. The most recent secondary data available in the country was used to compute the housing deficit and to study the effects of demographics on current housing needs. Sources of the secondary data were the Costa Rica Ministry of Housing and Human Settlements, and the National Institute of Statistics and Census. The Costa Rican government has made great progress in reforming the housing finance system in order to meet the housing demand of its citizens. In 2002, Costa Rica had a 75.6% home ownership rate. Yet, even in light of the housing system's current success, many social, economic and political barriers threaten to undermine its accomplishments and the peoples’ ability to obtain safe and affordable housing. The paper considers the strengths and weaknesses of the current housing finance system as well as the government strategies for addressing difficulties. 相似文献
55.
目前,房地产市场僧多粥少、竞争日益激烈,使得众多的房地产企业将品牌战略作为斩关夺隘的法宝,但在品牌的认识上和实施品牌战略的过程中,存在着相当的难点和误区,这对品牌的创立危害极大,只有深刻认识品牌的内涵,在对误区深刻认识的基础上,采取有效措施,才能最终成为真正的品牌。 相似文献
56.
文章从生态的视角,对北京中华老字号品牌兴衰的原因进行了分析总结,并结合实例提出了促使北京老字号兴旺发达的对策和建议。 相似文献
57.
市场经济发展和进化到了品牌经济阶段,品牌成为影响消费的重要因素。文章基于品牌将消费者群体进行划分,以动态视角分析品牌层次化构建对不同消费群体的消费特征和购买行为的影响,为进一步发展品牌经济提供参考。 相似文献
58.
品牌之死——基于品牌经济学视角的分析 总被引:2,自引:0,他引:2
基于品牌经济学视角对品牌之死的研究表明:品牌之死有自然死亡、突然死亡和长寿品牌3种基本类型;品牌之死即为需求之死;品牌的品类、品类度和品牌策略决定了品牌生命;因而延长品牌生命也应从这3方面制定相应的策略。 相似文献
59.
区位品牌的形成与维护 总被引:5,自引:0,他引:5
区位品牌是创造区域产业竞争优势的重要途径,对推动区域经济发展具有重要意义。文章给出了区位品牌的含义,分析了区位品牌形成的三种主要途径,探讨了区位品牌形象容易受损的原因,提出了区位品牌维护的对策。 相似文献
60.
Brands matter: An empirical demonstration of the creation of shareholder value through branding 总被引:1,自引:0,他引:1
Thomas J. Madden Frank Fehle Susan Fournier 《Journal of the Academy of Marketing Science》2006,34(2):224-235
This research responds to the attendant need for empirical evidence pertaining to how marketing affects firm performance.
Using the Fama-French method, common in finance, and a leading marketplace measure of a brand’s financial equity value, the
authors provide empirical evidence for the branding-shareholder value creation link. The results extend previous research
by showing that strong brands not only deliver greater returns to stockholders than does a relevant benchmark but do so with
less risk This finding holds even when market share and firm size are considered.
Barclays Global Investors
Thomas J. Madden is a professor of marketing and director of the Professional MBA/Executive International MBA programs at the Moore School
of Business, University of South Carolina. His research focuses on the measurement of brand meaning, marketing metrics, and
value-based marketing strategies. His research has appeared in theJournal of Marketing Research, theJournal of Marketing, and theJournal of Consumer Behavior.
Frank Fehle (frank.fehle@barclaysglobal.com) is the head of Europe Equity Research at Barclays Global Investors in London, United Kingdom.
Previously, he was an assistant professor of finance at the University of South Carolina. His research focuses on empirical
asset pricing, market microstructure, risk management, and derivatives. His work has appeared in theJournal of Financial Economics, theJournal of Futures Markets, theJournal of Economics and Business, theReview of Quantitative Finance and Accounting, among other journals and conference proceedings.
Susan Fournier is an associate professor of marketing at Boston University. Her research focuses on branding and brand relationship marketing.
Current projects explore person-brands, resonance as a moderator of the brand meaning → brand strength connection, the types
of relationships consumers form with brands, and dynamic processes of relationship development and evolution. She served for
9 years on the Harvard Business School faculty and 2 years as a visitor at Dartmouth College. She consults with a range of
companies to inform her teaching, case development, and research. 相似文献