个性化推荐系统对移动电子商务消费者购买决策的影响力及其应用策略

移动电子商务为消费者拓宽了对商品的选择空间,同时也诱发了信息过载、搜索负担过重等问题。为了缓解信息过载的压力,提升消费者的满意度,个性化推荐服务应运而生。主要以消费者购买决策为研究对象,分析了个性化推荐技术如何影响购买决策,并探析了个性化推荐系统在移动电子商务中的应用策略。     

补贴概念与效果

补贴是一个相当复杂的议题,其复杂性不仅表现在概念上,也表现在它可能产生的效果上。补贴可能增加也可能降低其受体的利润水平;可能对国际贸易产生扭曲效果,其影响也可能仅限于国内;可能有助于政府实现其意欲达成的目标,也可能背离其初衷;可能增加或降低政府收益,也可能无影响。把补贴宽泛地界定为有可能在短期、中期或长期对其受体的利润水平产生影响的政府作为(或不作为),有助于使决策者把关注重点转向补贴效果,从而有利于其做出应否维持、增加、减少或消除特定补贴的判断。     

试论电子商务对组织设计的影响

企业心智模式是企业在生产经营活动中形成的思维方式或思维惯性 ,它像一只“无形的手”影响着企业商机的捕捉和对战略构想的决策 ,影响着管理行为的选择及其对学习的阻碍。 2 1世纪企业面对的将是与工业经济时代不同的知识经济时代 ,这就迫切要求企业改善工业经济时代积累的心     

国际黄金市场发展状况及其趋势分析

在新的国际货币体系下，黄金的货币性虽然被取消，但由于黄金本身所拥有的保值性、安全性、流动性等属性，使其最根本的金融属性并没有降低。全世界40多个大小不一的黄金市场作为金融市场的构成部分，近10年来有了更快的发展。分析各主要黄金市场发展的现状，研究其发展趋势，对于研究其未来的发展路径以及对金融市场的作用具有相当重要的意义。     

Let chaos reign,then rein in chaos—repeatedly: managing strategic dynamics for corporate longevity

Combining longitudinal field research and executive experience, we propose that corporate longevity depends on matching cycles of autonomous and induced strategy processes to different forms of strategic dynamics, and that the role of alert strategic leadership is to appropriately balance the induced and autonomous processes throughout these cycles. We also propose that such strategic leadership is the means through which leadership style exerts its influence on corporate longevity. Our findings can be related to organizational research on structural inertia, learning and adaptation, as well as to formal theories of complex adaptive systems. They also contribute to resolving the seeming contradiction between a study of corporations that attributes exceptional long‐term success to leadership style, and the more common proposition that strategy is the determinant of long‐term performance. Copyright © 2007 John Wiley & Sons, Ltd.     

Catalytic defiance as a crisis communication strategy: The risk of pursuing long-term objectives

In 2014, Dairy Khoury, a medium-sized family dairy located in Lebanon, was accused of using a health-threatening carcinogenic substance as a preservative in its products. The news created an immediate food safety concern and a product harm crisis, resulting in dramatic reputation loss and operational risks to Dairy Khoury. In this article, we analyze Dairy Khoury’s response to the product harm crisis through an examination of the communication strategies used to address internal and external stakeholders. We then introduce traditional corrective action response strategies from the crisis communication literature. In the Dairy Khoury case study, the company opted to defend its reputation and clarify the misunderstanding using catalytic defiance, a long-term crisis response strategy. Our analysis provides insight regarding the risks and benefits of pursuing long-term versus short-term strategies during crisis recovery. This article contributes to crisis communication theory and practice and sheds light on the dynamics of crisis management in family businesses.     

重庆市金融要素市场培育的政府行为边界分析

随着重庆建设我国金融中心步伐的日益加快,本文针对如何界定重庆政府在建设金融中心的金融要素市场培育的三种理论为出发点,根据制度经济学"政府在制度变迁中提供的基本服务是博弈的基本规则"的原理,运用道格拉斯·诺斯制度变迁和经济增长的理论模型,提出重庆政府行为边界的具体构建框架,即完善稳定金融要素体系,提供配套基础设施及环境支持;为健全金融要素市场提供政策保障;随着金融要素市场不断形成出台并规范相关法律法规,明确规定政府行为边界,为重庆金融要素市场的培育提供有力的支持和保护。     

Emotions,deliberations, and end‐of‐life products

Death is inevitable; yet, not all consumers prepare for death by purchasing end‐of‐life (EOL) products. Using the theory of reasoned action (TRA) and the dual‐process model framework, this study aims to examine the role of emotions and cognitions in influencing consumers' decisions to engage in planning for death. A mixed methodology design was used. Study 1, a qualitative study, uncovered positive and negative emotions and deliberative reasoning that comprise consumers' EOL purchase decision process. Study 2, a quantitative study, confirmed that emotions and deliberations independently and jointly influenced consumers' EOL attitude and behavior and that emotions affected deliberations for both prepaid funerals and wills. Subjective norms outperformed attitude in predicting both products' purchase behavior. These finding supported the dual‐process model of behavior and the TRA in the EOL research context and contributed to the EOL literature by investigating the effects of emotions and deliberations concurrently; thus validating the important role of emotions in influencing EOL planning and purchase. In light of our findings, marketers could, after due cognizance of the morbidity and sensitivity of the topic, develop actionable promotional and segmentation strategies for EOL products and other emotion‐laden, unsought products and service.     

分段函数在分段点处导数的一种求法

由一错例引出了讨论导函数在分段点处的左、右极限与对应函数的左、右导数相等的分段函数在分段点处导数的一种求法。     

City Image and Perceived Tourism Impact: Evidence from Port Louis,Mauritius

Research suggests that the images residents hold about their community influence the political support for tourism. Yet, few researchers have investigated the image that local residents have of their own area. Borrowing from the existing literature on place image and residents' perceptions of tourism impacts, a theoretical model incorporating these two lines of research is developed and tested using data collected from residents of the city of Port Louis, Mauritius. It proposes four city image attributes as the independent constructs influencing residents' perceptions toward the overall impact of tourism development. These include social attributes, transport attributes, government services attributes, and shopping attributes. Overall impact of tourism development is considered to be a determinant of the level of support for the industry. Results of the structural equation modeling analysis indicate that residents' perceived levels of shopping attributes, transport attributes, and social attributes of the city influence their level of support for the tourism industry. The hypothesis relating transport attributes to overall impacts of tourism was not supported. The study provides some important considerations for local planners attempting to make tourism more supportive in the city.