跨文化词义的比较与翻译

词汇是语言符号和体言中的最小的有意义的语言载体,对跨文化词义的社会性、文化性、民族化、地理环境和喻体相异性、习俗的文化意义等进行比较,有助于跨文化翻译.采用异化法、异化解释法、归化法、归化意译法等方法,将翻译置于跨文化交际中进行,以达到跨文化交际中的文化效应最大近似或对应.     

企业社会责任:国外理论演进及最新文献述评

关于企业承担社会责任，国外学术界主要持有传统经济价值和企业社会责任两大观点。基于企业决策过程完全理性的假设，传统观点认为企业的功能是经济性的，而经济价值是度量企业成功的唯一标准，企业目标就是利润最大化；社会责任观点则明确指出企业要实现利润增加和价值提升，就必须主动承担与相关利益群体相应的社会责任。     

西部十二省市区2002年距离2020年全面小康的差距 --社会发展主要指标的比较

从西部12个省市区的社会发展主要指标的比较可以看出西部发展很不平衡。西部的医疗卫生条件差，农民社会保障覆盖率极低，影响西部大开发的实施。政府应该以经济发展比较好的重庆和四川为依托。加大对西部地区社会发展主要项目的投入。     

翻译中词义的理解与表达

翻译中词义的理解与表达起着重要的作用。基于奈达的翻译理论，从英汉互译的角度，通过一些翻译实例，阐明只有正确把握词汇的多义性以及字词在不同文体中的最佳表达，才能使翻译成为一种成功的再创作。     

论社会中介组织的内部营销

社会中介组织在我国经济发展中发挥着日益重要的作用 ,然而却存在着服务质量低下等问题。服务利润链理论认为 ,组织的内部服务质量决定其外部服务质量。为了提高客户服务质量 ,增强市场竞争力 ,社会中介组织必须开展内部营销 ,其关键是加强员工管理 ,注重文化建设 ,改革流程与制度     

建立完善的失地农民社会保障制度的构想

失地农民是城市化进程中产生的一个特殊群体,亟待为其建立相应的社会保障制度.失地农民失去其生存的物质基础,生存权受到威胁,国家有责任也有义务为失地农民建立社会保障制度.本文简要论述了建立失地农民社会保障制度的原则,建议为失地农民建立完善的与城市社会保障体系相衔接的社会保障制度,将失地农民纳入最低生活保障体系,并为其建立相应的就业机制.     

我国建立行政公诉制度探析

从现实需要入手分析了行政诉讼法在实施中存在的问题,由此引出行政公诉的概念,进而根据我国社会经济生活发展的需要和宪法、法律的基本原则和具体规定提出建立以人民检察院为起诉主体,以维护国家及社会公共利益为目的,适合我国国情的行政公诉制度,并据此对行政公诉制度的建立提出初步的设想。     

从收容遣送制度到社会救助制度的优化分析

本文对收容遣送制度、流浪救助制度建立的价值目标及手段进行比较分析，指出流浪救助制度在立法目的、救助手段、权利倾向、政府责任承担上的优化，进一步指出现行流浪救助制度的新问题，并指出流浪救助制度发展的方向。期待流浪救助制度能不断优化。从而使流浪救助制度价值目标实现逐步走向完善。     

Identity, identification, and relationship through social alliances

The authors studied social alliances, a type of corporate societal marketing initiative. Their research finds that social alliances are an important means whereby employees identify more closely with their organizations while gaining a greater sense of being whole, integrated persons. Furthermore, this integration allows both organizations and their members to align their commercial identities with their moral and social identities. As organizational members struggled to resolve conflicts within their own identities, they were aided by social alliances, which in turn led them to identify more with their organizations. Unlike previous research, the findings suggest that the kind of connections referred to by the informants went well beyond the cold, rational associations described in previous research to emotional attachments that appear to be critical to organizational identification. The results also suggest that participation in social alliances may result in multiple forms of identification: intra- and interorganiza-tion identification. Ida E. Berger (bergeri@ryerson.ca) is the associate director of faculty affairs and a professor of marketing in the School of Business Management at Ryerson University. She received her Ph.D. from the University of Toronto. Her articles have appeared in leading marketing journals, including theJournal of Consumer Research, Public Policy and Marketing, theJournal of Consumer Psychology, andCalifornia Management Review. Her current research interests include social alliances, voluntary and nonprofit sector studies, diversity, and the value of sports in social inclusion. Her teaching interests include marketing theory, consumer behavior, and marketing communications. Peggy H. Cunningham (pcunningham@business.queensu.ca) is the Marie Shantz Teaching Associate Professor of Marketing, School of Business, in the Queen’s University. She completed her Ph.D. at Texas A&M University. Dr. Cunningham’s research interests revolve around two related themes: marketing ethics and marketing partnerships (international strategic alliances, partnerships between for-profit and not-for-profit organizations, relationships between firms and their customers). These areas of study are linked by their focus on the concepts of trust, integrity, and commitment. She is the coauthor of the Canadian editions of a number of marketing textbooks (Marketing Management; Principles of Marketing; and Marketing: An Introduction). Her work is published in a number of journals, including theJournal of the Academy of Marketing Science, the Journal of International Marketing, and California Management Review. Minette E. Drumwright (mdrum@mail.utexas.edu) is an associate professor with a joint appointment in the College of Communication (Department of Advertising) and the College of Liberal Arts at The University of Texas at Austin. Previously, Dr. Drumwright was on the marketing faculties of Harvard Business School and the University of Texas Business School. She currently is the faculty chair of the Bridging Disciplines Program in Ethics and Leadership at the University of Texas. She has a Ph.D. in business administration (marketing) from the University of North Carolina at Chapel Hill. Dr. Drumwright’s current research is in the areas of corporate social responsibility, marketing for nonprofit organizations, and business ethics. Her focus is on understanding how managers and consumers integrate noneco-nomic criteria related to society into their decision making. Dr. Drumwright has studied noneconomic criteria in various contexts, including cause-related marketing, partnerships between companies and nonprofit organizations, socially responsible buying behavior, and corporate volunteerism. Her articles and cases have been published in various books and journals, includingCalifornia Management Review, theJournal of Advertising, and theJournal of Marketing.     

对吉林省高校体育教师人力资源开发的思考

针对目前吉林省高校体育教师人力资源开发过程中存在的主要问题,应从社会环境优化视角进行系统研究,并在对社会环境目标优化理论界定的基础上,提出相应的对策,以支持吉林省高校体育教师人力资源开发的顺利进行。