Factors influencing applicant willingness to apply for the advertised job opening: the mediational role of credibility,satisfaction and attraction

The present study examined the effects of the information given in a job advertisement on the potential applicants' willingness to apply for the job opening with the mediating roles of credibility of and satisfaction from the information given in the ad and attraction to the organization. One hundred and fifty-four students were randomly assigned to the three different versions of job advertisement. Additionally, a questionnaire package was given to each participant. The results showed that advertisement type affected the willingness of potential applicants to apply for the job and this relationship was mediated by credibility.     

网络外部性、专用性投资与机会主义行为——双边锁定与关系持续

机会主义行为是营销研究核心问题之一。文章通过模型分析表明,渠道购买商网络外部性引起的正反馈循环会使销售商被"锁定",这种被"锁定"的专用性投资进而会导致购买商攫取"准租"的机会主义行为,不考虑关系持续和双边锁定,实证研究验证了模型结论。但渠道双方都发生专用性投资时,机会主义行为会受到限制;另外,渠道关系期限也有效地缓解专用性投资"锁定"导致的机会主义行为。     

基于交易费用的企业边界理论的研究

随着对企业边界理论研究的深入,越来越多的研究者开始引用交易费用的理论。通过对基于交易费用的企业边界理论体系的研究,系统地说明交易费用理论对企业边界的影响,将有利于后续研究的连续性以及对相关问题做进一步说明。     

资产专用性强度、买方抗衡势力与战略联盟——对航空公司拖欠机场费用案例的考察

民航业改革分离了机场与航空公司的所有权,使两者之间由内部关系转变为纵向市场交易关系。在纵向关系下,资产专用性强度的不对称导致了航空公司对机场的＂可置信的威胁＂和＂敲竹杠＂,同时航空公司通过增强横向市场势力形成买方抗衡势力,使得拖欠机场费用问题激化。本文运用公平市场交易和战略联盟两种模型对机场和航空公司市场绩效进行模拟测算,表明战略联盟可提高两者的效率及社会福利,是解决航空公司欠费问题的根本途径。     

Antecedents of retailer loyalty: Simultaneously investigating channel push and consumer pull effects

This study includes information technology (IT) related industries as the focus and aims to examine the antecedents of retailer loyalty toward brand owners by simultaneously investigating push and pull effects in the channel system. The study interviews 274 independent retailers who sell IT related products to end consumers. The results show that the retailer perceived value of selling the brand owner's products plays a pivotal role in promoting their loyalty toward the brand owners. Retailer loyalty toward brand owners comes directly from brand owners' push efforts, and indirectly from pull effects. Additionally, the specific asset invested by each party (brand owners, retailers, and customers) strengthens the relationship within each other in the channel system.     

Market novelty, competence-seeking and innovation networking

Studies of innovation networking have frequently been concerned with the occurrence of dyadic relationships and with their apparent impact on simple measures of firm-level innovation outputs. This paper takes a more detailed look by analyzing the connection between different types of innovation and forms of networking. Based on the market novelty of innovation outcomes and the extent to which innovation activities require new competences, four types of innovation are identified. It is proposed that these types correlate with various innovation network dimensions, including the volume of networks, the strength and content of ties, and the specificity of ties. Drawing on survey data of 594 innovations realized by Dutch small firms, it is observed that the requirement to access new competences for innovation correlates positively with the number of network partners involved. We also note more subtle connections between types of innovation and networking, including that novel innovation outputs correlate with using network partners as a source of inspiration, whilst new competences associate with networking for knowledge capital. In the latter case, these activities also draw on new and intended ties relatively often, i.e. network partners which are actively sought out for the specific contributions they may make to the innovation process. Finally, innovation which is simultaneously new-to-the market and requires new competences uses strong ties relatively often. Implications for innovation policy and practice are discussed.     

企业融资交易的契约安排：一个交易费用经济学的分析框架

交易费用经济学理论将股权契约和债权契约视为对融资交易不同的契约治理结构。债权契约具有古典契约的特征,是一种按规则运作的契约治理结构;股权契约具有弹性治理的特征,是一种关系型契约治理结构。依据交易费用经济学理论关于交易与契约匹配的一般机理,可以得出融资交易的契约安排机理:低资产专用性融资交易选择债权契约,高资产专用性融资交易选择股权契约,中等资产专用性融资交易选择混合性融资契约,这既可达到交易费用的最小化,又可实现交易效率的最大化。究竟哪类契约在现实融资契约安排中占主导地位,这取决于融资交易包含的资产专用性大小。     

浅析建立我国环境管理会计的必要性

针对企业环境事件导致的经济后果越来越多,迫使许多国家对环境管理会计予以关注,而我国的环境管理会计至今尚未真正起步,根据环境管理会计主体、计量的特殊性,结合我国国情,建立环境管理会计是实现我国经济可持续发展的重要手段,可抵制发达国家的环境剥削,有助于企业更好地参与国际竞争。     

Asset specificity roles in interfirm cooperation: Reducing opportunistic behavior or increasing cooperative behavior?

Extant research offers two alternative mechanisms for relating the asset specificity of a cooperative relationship to partnership performance. Transaction cost economics argues that the specific assets invested in a partnership increase the hazards of opportunism. As firms select appropriate governance structures to reduce opportunistic behavior, performance increases. On the other hand, relational exchange theory suggests that asset specificity enhances the trust between partners, which in turn leads to more cooperative behavior and higher partnership performance. This paper tests both mechanisms simultaneously on a sample of procurement relationships between Hong Kong trading firms and their Chinese suppliers using SEM methods. Our results support the predictions of relational exchange theory more than those of transaction cost economics. The paper also discusses the role of the Chinese context on theory application.     

资产专用性视角下的资本结构动态分析

本文按照公司价值最大化思路建立考虑资产专用性和资本成本因素的资本结构动态模型，以资产专用性为视角考察资本结构动态过程的路径和原因。研究表明，资产专用性程度对公司资本结构动态演变的过程和结果都有深刻的影响，权益资本成本和负债资本成本的不同动态特性诱致公司资本结构动态演变。利用中国上市公司财务数据所进行的实证检验结果显著地支持本文的理论模型和结论。