河南省普通高校高水平运动队发展研究

从河南省普通高校高水平运动队发展现状来看,河南省普通高校高水平运动队存在运动队规模相对较小、教练水平有待提高、管理机制不完善、训练条件不足以及比赛偏少等制约因素。因此,要不断加强教练员的培训及引进工作,完善教练员的激励机制、运动员的管理体制和竞赛机制,积极改善训练条件,从而促进普通高校高水平运动队的健康发展。     

关于完善我国城市社区休闲健身服务的几点建议

在现代社会,社区的发展不仅是城市化的一个重要的衡量指标,同时也为满足城市居民精神需求和健康需求发挥着不可或缺的作用。因此,发展社区休闲健身运动可以有力地推动城市健身休闲运动的可持续发展。笔者将借鉴国外开展全民健身运动的相关做法,对我国城市社区休闲健身运动的发展提出一些建议。     

我国乡村居民体育消费滞后的社会学分析

采用文献资料法、逻辑归纳方法,对我国乡村居民体育消费的重要性、体育消费的现状以及我国农村体育消费的基本方式剖析的基础上,提出经济发展制约着乡村体育消费的发展;传统的生活方式羁绊着农村体育消费发展;广大农民对体育认识的滞后是阻碍体育消费的绊脚石;政府体育支出对农村体育消费行为的影响意义深远。     

论高校体育教学中女生体育兴趣的培养

在体育教学活动中，应充分发挥教师的主导作用，根据女生心理生理特点了解女大学生的体育需求，培养女生的体育兴趣。激发学生兴趣不仅是完成教学任务的需要，也是为终身体育打好基础。     

传统中学体育教学与新课标下中学体育教学的比较分析

我国传统中学体育教学延续的是老苏联模式,早已跟不上时代的步伐。本文对传统中学体育教学特点与新课标下中学体育教学特点的比较分析显示出新课标下的中学体育教学的优点。     

浅谈休闲运动

休闲运动作为余暇生活中富有乐趣、刺激及创造性的生活方式,在现实生活中不仅是一种健康向上的表现,更是一种运动与文化完美结合的典范。本文通过对几个特殊群体(少年儿童、女性、老年人、SOHO人)解剖生理特点分析,提出适合各群体的休闲运动项目种类及注意事项,并简单介绍了休闲运动健身的科学原理,说明休闲运动在现代生活中的重要性,展望了我国休闲运动的前景。     

CBS Promotion of Future Programming During the 2011 NCAA Tournament

The simple goal of television promotions is to increase viewership of future programming. The promotion of future programming during sports telecasts is valuable primarily because promotions can air during the game. The purpose of this paper is to provide a network perspective of its promotions strategy by identifying how often CBS promoted its future programming, which type of future programs CBS chose to promote (established or non-established), and how CBS implemented the prominent promotional techniques identified in the literature during its coverage of the 2011 NCAA Men's Basketball Tournament. The findings show that 21% of total promotions were during the game, 42% of total promotions by CBS were for non-established programming, and genre compatibility was the most used technique with the Masters Golf Tournament being the most promoted future program.     

Acceptability and Ethics of Product Placement in Sport Video Games

Product placement in sport video games is an emerging area of marketing and advertising communication, but it also raises controversial ethical issues. In order to investigate these issues from a consumer perspective, this study examines the perceptions of the acceptability of product placement in sport video games (SVGs). Data were gathered from 253 sport video gamers using an online survey. The results indicate that while sport video gamers generally have favorable attitudes toward product placement in sport video games, ethically-charged products such as alcohol, cigarettes, and guns are perceived as less acceptable than other products. Individual differences among sport video gamers are found based on their related attitudes, hours of playing sport video games, and gender. Also, sport video gamers who have favorable attitudes toward product placement, in general, are more likely to intend to purchase a product or brand which may be placed in sport video games.     

体育赛事转播权知识产权性质的再辨析

要在大型体育赛事中充分开发电视转播权,实质上是要完善的构建赛事转播权的权利内容体系,并在此基础上选择合理的销售模式和策略。而要完善赛事转播权的权利内容体系,必须正确而又合理的界定其法律归属。本文针对目前业界对体育赛事转播权性质的种种界定观点一一进行辨析,最终认为,体育赛事转播权应归为民法中的无形资产中的非知识产权性质,将其直接定性为无形资产,其权利内容体系依据民法的基本原则而构建。这样定性以后,对赛事转播的权利开发可能就变得更加清楚、明晰。     

体验经济背景下的攀枝花漂流体育旅游发展研究

体验经济是以提供体验作为主要产品形式的新经济形态。四川省攀枝花市凭借自身的旅游资源优势，成功打造出“万里长江第一漂”的漂流体育旅游品牌。虽然目前还存在着客源区域过于集中、市场化程度低、旅游产品设计和宣传不到位、服务设施还不够完善等问题，但通过策划独特的体验主题、进行市场细分、实施体验营销战略、提供全程的服务体验等措施可以促进其进一步发展。