浅谈客户关系管理和价值创新

现代企业客户关系管理是改善客户关系、降低交易成本、扩大市场份额、提高经济效益的一项非常重要的管理内容。它致力于最大化客户的价值和提高公司的利润。文章先对客户关系管理对企业的重要性进行了分析，指出其对企业的价值所在；接着以星巴克公司为例，分析说明了在企业客户关系管理过程中运用价值创新战略对企业价值创造的帮助。     

中国城市化有关问题初探

城市化问题是当代社会经济发展的重大问题，是涉及到自然资源的合理开发利用，农村人口转化、剩余劳动力的走向以及城市工业、第三产业发展的关键问题。     

从无锡看区域性网上商店的经营策略

网上商店在经营中普遍遇到了商品交易数量少、无传统资源支撑及高成本运作等困难,区域性网上商店要发展必须对其本身有一个战略的认识,并能解决好成本控制问题。对于区域性网上商店,除了要提供价格优惠的商品外,还应该坚持本地化发展,坚持地域性和业务性联合,并采用商品价格依据配送时限而定的物流配送体系,从而有效降低配送成本,最终实现区域性网上商店从生存到发展的目的。     

基于我国彩电企业多元化战略的实证研究

文章从实证的角度，对我国彩电企业多元化发展战略与公司绩效之间的相关性进行研究，结果显示，企业总体多元化程度与资产回报率、销售利润率和净资产回报率的相关系数为负值，即多元化程度越高的彩电企业，其公司绩效越差。针对目前我国彩电企业盲目实施多元化战略的误区，文章提出了相关对策及建议。     

我国婚姻中的理性策略

任何一种行为选择都存在理性和非理性之分。理性是相对的,并非是绝对的。婚姻过程的选择也不例外,在某种意义上也是一种理性策略。从社会学的视角出发试图分析婚姻策略中的理性选择问题,目的在于认识和了解婚姻策略的合理性。     

河南省农业可持续发展战略研究

农业的可持续发展已经成为当今世界农业发展的一种新战略,无论是发达国家,还是发展中国家都在积极研究符合自己国情的农业可持续发展模式。文章从河南省农业可持续发展的紧迫性与必要性研究出发,探讨了河南省农业可持续发展的战略指导思想及其战略目标,并提出了河南省农业可持续发展的对策与措施,以期为区域农业可持续发展研究提供参考。     

井下作业企业实施品牌战略探讨

针对目前井下作业企业在品牌建设中普遍存在的问题进行深入分析，着重剖析了制约品牌建设的各种不利因素．提出了在现有条件下井下作业企业如何实施品牌战略的设想，指出井下作业企业要实现成为世界级的公司目标，就必须走向世界，积极参与国际竞争，进一步加强品牌战略。     

企业经营战略失败分析

企业制定经营战略的目的是适应环境的变化,然而由于种种原因,企业的经营战略常常面临着失败。 因此从七个角度分析失败的原因,并提出相关建议,从而树立起全局观念、创新观念、风险观念和应变观念 等一系列重要战略观念。     

Globalization frustrated: The case of white goods

This paper challenges the common view that mature industries are always ripe for global strategies. Based on data from the European Domestic Appliance industry, this paper shows how changing economic conditions can diminish the value of global strategies. Critical in these shifts were simultaneous rises in demand for variety (that eroded the benefits of scale and continental market share) and decreases in manufacturing scale (that permitted new supply options), which reduced the extent of the strategic market to national dimensions. They added complexity that decreased the profitability of the global players and increased that of national strategies. The fluctuating fortunes of leading firms are shown to have been caused primarily by choices of strategy, not by national factor costs.     

Business Strategy and Poverty Alleviation

Currently, entrepreneurs and corporations overwhelmingly do not view the alleviation of global poverty as a strategic priority. Yet business activity can have a negative as well as a positive effect on each distinctive form of poverty. In order to reduce poverty, entrepreneurs have to find ways of limiting the negative aspects. This might be achieved by deliberately augmenting strategies so that they can achieve a synthesis, in partnership with governments and NGO’s. Alan E. Singer is a reader in strategy at the university of Canterbury. He was the 2004/5 Aram chair of Business Ethics at Gonzaga. He is author of Strategy as Rationality (Avebury), Co editor (with Pat Werhane) of Business Ethics in Theory and Practice (Kluwer) and editor of Business Ethics and Strategy (Ashgate, forthcoming). He has written journal articles on many aspects of strategy and decision making and has served on the editorial boards of Journal of Business Ethics (to 2003), Human Systems Management, Journal of International Entrepreneurship, African Journal of Business Ethics and the Journal of Economic Development and Business Policy.