Agile Opportunities in the Chinese Automobile Market and Marketing Recommendations for Chinese Automakers

This paper is based on a study of the Chinese automobile market and industry and aims at proposing marketing recommendations for Chinese automakers. We approach the problem by putting the customer at the central focal point of all marketing operations. We look for agile opportunities in the Chinese automobile industry and identify customers＇ needs and expectations in the current and future markets and propose solutions to satisfy those needs. We, then, develop a strategic marketing framework based on the 5P marketing model and Blue Ocean Strategy to make best use of the agile opportunities.     

The shading and distancing of commerce: When internalization is not enough

A political economy of degradation and of sustainability should account not only for the full range of production costs but the sources of those costs. It should consider how the pursuit of wealth can, deliberately or not, lead to uncounted costs and unaccountable actors. This article explores the conditions of cost generation and externalization, especially those that are largely unintended and inadvertent. It shows how the pursuit of wealth, the expansion of markets, the mobility of capital, and the entanglements of production processes can lead to the unwitting generation and displacement of costs. It analyzes competitive business strategy and patterns of production and consumption for their contribution to such costs. Business strategy and state policy tend to create a never-ending search for frontiers, however simulated and however unecological they may be. The costs generated in those frontiers are a function of shading, that is, obscuring of costs, and distancing, the separation of production and consumption decisions, both of which impede ecological and social feedback and create cognitive, institutional, and ethical lags between initial benefits and eventual full costs. As distance increases along dimensions of geography, culture, bargaining power, or agency, negative feedback loops are severed, stakeholders expand while decision making contracts, environmental problems are displaced, and shading and cost externalization increase. The likelihood of sustainable resource use increases as distance is lowered, as institutions locate decision authority in those who receive negative ecological feedback and who have the capacity and incentives to act on that feedback, and as the burden of proof for economic interventions shifts to the interveners.     

战略决定结构 还是结构决定战略——兼评联想集团的战略与结构关系

战略决策的制定与执行往往涉及多方面的力量,需要很好地加以组织,才能形成有效的分工协作系统。早期的战略管理组织研究,主要围绕战略执行环节探讨结构如何跟随战略变化,但现实企业界不仅存在战略决定结构的关系,也存在着结构对战略的反向影响作用。因此,辩证地看待和妥善处理战略与结构的关系,成为战略管理组织研究中的一个重要课题。     

一级密封招标在项目建设BOT方式中的应用分析

在项目建设BOT方式的环境下,分别对以特许期、单位产品收费价格、支付资金及总回收资金为竞标变量的一级密封招标进行了研究。建立了投标人之间的不完全信息静态博弈模型,给出了投标人的最优竞标策略并对各竞标变量选拔投标人的有效性进行了分析。分析显示当竞标人之间对市场的预期不同时,几种竞标变量下的最优竞标策略均存在失效的可能;当单位时间运营和维护成本可以忽略时,以总回收资金为竞标变量是最佳的选择。     

制造业与工业化中期的经济发展战略

本文分析了工业化中前期的中国国情特征和历史任务，认为每个较大的区域都应以制业为自己经济发展的战略重点。文章对一些地方曾经提出的“突破性发展第三产业”、“两通起飞”等战略思想进行了商榷，提出了特色制造业的战略思想，主张在产业选择、发展道路和目标定位等方面突出区域特色。     

创新视角下的人力资源管理研究述评:个体、组织、区域三个层面的研究

创新已成为当今社会越来越重要的经济发展动因,人力资源作为创新能力的最根本载体,是创新的第一资源。在我国推动“创新国家”建设战略的背景下,以创新为导向的人力资源管理建设成为重要的战略性命题。本文从个体创造力、组织人力资源管理和区域人才发展战略实施的角度,对国内外相关研究文献进行梳理,给出了一些有意义的分析结论。     

北京网络文化发展战略

经过近20年的发展,北京的网络文化发展取得了世人瞩目的成就,已经成为全国乃至国际互联网发展的中心之一。北京的网络文化建设特点鲜明,在业界和学界都影响巨大。但是,网络这柄“双刃剑”在给人们带来福音的同时,也给北京带来了新的社会和道德问题,亟待解决。文章将就这些问题提出具体对策,以期促进北京文化发展战略的整体推进。     

地球资源与资源安全战略

介绍了地球资源目前存在的主要问题，特别是矿产资源、土地资源、水资源面临的严峻形势，提出了一些确实可行的资源安全战略。     

我国西南地区水土治理及西部大开发的实证研究

无论是从问题的实质,还是方法论的角度来讲,水土治理都是西南地区经济开发中的一项战略性工程。通过对云南省红河州具体的水土流失现状、危害和治理的紧迫性和治理中存在的主要问题的分析,提出了西南地区水土治理的总体战略设想和具体的治理措施。     

城郊型城区实现跨越式发展的战略途径

当前，越来越多的城市管理者把城市建设和发展的目光聚焦在城市综合竞争力上。做为城市组成部分的城区在增强城市综合竞争力上发挥着极为重要的作用，而城郊型城区做为城区中一种特殊类型，是体现城市经济综合实力的主要区域，城郊型城区经济实力的增强、市容环境的改善都对城市的发展有着重要影响。试提出通过增强城郊型城区“六力”，即支撑力、影响力、创新力、吸引力、开放力、亲和力来实现城郊型城区跨越式发展的途径。