The theme park: Hey,Mickey, whistle on this!

The theme park, some say, is the quintessence of consumer society and roller-coasters, others maintain, are its foremost symbol and signifier. True or not, exaggerated or otherwise, there is no doubting theme parks’ iconicity – Disneyland above all – nor their continuing ability to “amuse the million”, academicians among them. Although the scholarly literature on theming in general and Disney in particular is nothing less than prodigious, it misses much of what makes the icon iconic. Extrapolating from ample personal experience of the often meretricious theme machine, the present essay strives to set the record straight.     

Retailer selection compulsion in the subsistence markets

Although enduring relationships between buyers and sellers encourage subsistence market consumers to shop at a particular retailer, these relationships have a negative side. This study focuses on the issue of ‘retailer selection compulsion’ existing in the subsistence market, which refers to the negative side of these relationships. The purpose of this study is to investigate the factors driving the retailer selection compulsion in the subsistence market. This study adopted a qualitative phenomenological approach. Sixty interviews were conducted with subsistence consumers in two areas: Kolkata and Kharagpur, in the Indian state of West Bengal. The findings have demonstrated that subsistence consumers are compelled to stick to their neighbourhood retailers due to convenience, social capital, and obligations, as well as social identities resulting from a sense of social compulsion, and the value-added services provided by retailers that help overcome the consumers' financial and cognitive constraints. This study contributes to the literature on customer behaviour and retailing. These findings deepen the current understanding of the social capital theory, social identity theory, and bounded rationality theory in the context of subsistence marketplaces. Practically, the findings of this study will contribute to the practice of marketers who target subsistence markets. The findings will also help further entrepreneurial activities in subsistence areas, improve the retailing operations of subsistence retailers, and address exploitative practices of subsistence retailers on poor customers.     

MP3

In this article the MP3 is described as a marketplace icon. The MP3 is a good proxy to understand digital virtual objects of consumption and market mediation in the digital economy. Using the concept of stewardship as a type of compromised possession reliant on devices, software, market mediators and consumers themselves coming together in a particular way, the article maps out some practices that define MP3 consumption today.     

Sustainable consumption and plastic packaging: Relationships among product involvement,perceived marketplace influence and choice behavior

This study examines the relationships among human value connotations (instrumental and terminal), product involvement, perceived marketplace influence, and choice behavior in the context of sustainable consumption. Data was collected from 612 urban Indian residents who regularly consume sustainable products, e.g., non-plastic packaging bags. The study operationalizes the partial least square structural equation modeling method in consort with the covariance-based structural equation modeling. The research demonstrates the direct impact of instrumental and terminal values on product involvement and the direct influence of product involvement on perceived marketplace influence towards plastic packaging-related choice behavior. It is pertinent to focus on both instrumental and terminal connotations of human values to augment product involvement for plastic packaging. Limited studies have examined the possible relationships between two distinct yet interconnected connotations of human values on product involvement and perceived marketplace influence in the context of sustainable consumption related to plastic packaging.     

鳄龟的市场走向

鳄龟作为食用龟自上世纪末从美国引进我国,目前分布15个省市,存量40万只左右.主要特点是肉多味美,生长快,饲料消耗低.面临的问题是生产规格与消费规格不一致;种苗价格偏高;生产量与消费量不同步.本文对这些问题提出解决方法,并对鳄龟数量增势、价格走向和经济效益做出分析、预测和评价.     

旅游市场促销的帕累托最优条件及实施模式评价

本文运用纯公共品的帕累托最优条件解释旅游市场促销中旅游部门的经济行为,探讨在现实经济中使得市场促销主体效用最大化的条件.应用旅游市场促销供给的最优效率条件,评价旅游市场促销实施模式,提出政府部门主导模式和私人部门主导模式存在着"搭便车"和公共品供给不足的帕累托无效配置,而这两种模式的组合形式,即政府与私人部门合作的协调模式却存在帕累托改进,依据协调模式可构建一个新型旅游市场促销管理组织结构,建议旅游行业协会以更有效的方式为实现旅游市场促销主体的合作行为提供服务.     

Electronic transportation marketplaces: a transaction cost perspective

Electronic transportation marketplaces (ETMs) are Internet-based mechanisms that match buyers and sellers of transportation services. With claims of reducing the administrative costs of transportation procurement to virtually nothing, the allure of ETMs is considerable. Shippers (transportation buyers) must therefore determine whether to pursue the new-founded opportunity and buy transportation services through an Internet-based intermediary or to buy services in a traditional manner. To date, there has been little structured thought on the topic to guide managers. Transaction cost economics (TCE) provides a robust framework toward this end. The TCE framework is adapted to present the procurement decision as one of “make” versus “buy.” The analysis is designed to help firms navigate their own determination to use an ETM and, when considered, the most appropriate form of ETM. The merits and caveats of ETM adoption are presented in the article.     

我国经理人的市场化——以我国股票期权法律制度的推行为视角

自改革开放以来,我国企业特别是国有企业一直在寻求一种有效的激励与约束机制,以推进现代企业制度的建立。如今,股票期权法律制度已经开始试行,但其实施的一个重要条件——经理人市场远未建立,这严重制约了股票期权制度的推行和发展,也阻碍了现代企业制度的建立和完善。以股票期权法律制度的试行为契机,以人才市场法治化建设为手段,不断探索我国经理人市场化,无疑具有一定的理论价值和实践意义。     

Gifts: intertwining market and moral economies and the rise of store bought gifts

Gifts are a major part of both economic and social life. This intertwined relationship between the market and moral economies has long been unsettling to those concerned about rationalized marketplace meanings contaminating and eroding the sacred social role of gift giving. Consumer researchers have analysed the important relationship work done through gift giving in the moral economy and the ways that the marketplace facilitates such work (or not). However, little has explored when, how, and why a store bought gift, rather than a homemade one, actually became acceptable. This article uses three case studies from the early to mid-1800s to trace the rise of the store bought gift in the American marketplace. It highlights how the sociocultural context, marketing innovations, retailers, and meanings surrounding gifting all helped to ensconce gift giving as both a central component in the contemporary marketplace and a tool for symbolic communication in social life.     

环氧乙烷的技术进展与市场分析

本文评述了环氧乙烷(EO)生产技术的国内外进展,并剖析了环氧乙烷(EO)在世界和中国的市场发展现状和前景