消费者果蔬类农产品购买渠道选择行为研究——基于乌鲁木齐市消费者的调查

通过对消费者果蔬类农产品购买地点的选择及购买频率、购买渠道的选择和关注因素以及消费者个人特征与购买地点选择的调查研究发现,超市将逐渐成为果蔬类农产品零售的一个重要的营销渠道。超市应克服在果蔬类农产品经营方面存在的困难,合理规划超市选址与布点,有效划分与安排超市果蔬类农产品的经营区域,控制果蔬类农产品的销售价格,保持果蔬类农产品的新鲜度,加强果蔬类农产品品牌建设,以提升超市果蔬类农产品的竞争力。     

超市物流配送中心的建设与管理

近年来我国的超市发展突飞猛进,超市物流配送中心的建设成为重要的课题,许多超市的物流配送成为制约超市经营发展的大问题。超市物流配送中心对超市的经营发展起到重要的作用。要使超市物流配送中心更好地发挥作用,一方面要做好配送中心的建设,另一方面要做好配送中心的管理。     

基于RFID技术的未来超市的构建方案

本文在介绍了射频识别技术的基础上,提出了构建未来超市的方案设想。描述了商品从供应商采购、进入超市仓库、货品上架、直到最终卖到消费者手中的整体流程,以及这个过程中RFID技术的商品跟踪识别定位功能的应用。突出强调了在实现未来超市计划以后,成本降低和顾客满意度的提高给零售业带来的巨大变革,同时也指出未来超市的实现还有一定的困难。     

A hybrid conjoint model for the identification of the UK supermarket choice determinants: an exploratory study

Supermarket competition has increased tremendously during recent years and the need for a deeper understanding of the key criteria for consumers' store patronage has never been greater. Against this background, the present study tries to identify and analyse the basic determinants that drive supermarket choice. This paper, which is primarily methodological, applies a large-scale hybrid conjoint experiment to a UK setting with the purpose of examining the relative impact of various supermarket attributes on the actual choice. The hybrid conjoint model deals with the problem of designing and analysing studies involving large numbers of attributes and/or attribute levels, and makes it possible to estimate individually based part-worth values, determines the most important supermarket choice criteria and yields useful implications for strategic retail management.     

连锁超市逆向物流中的法律问题研究

随着现代产业的发展,逆向物流成为零售业的重要物流活动,然而随着业务量的不断增加,在逆向物流环节中出现的法律纠纷也越来越多,基于此,采取递进式的模式,首先分析了连锁企业中逆向物流的存在形式和运行模式,然后分析了企业运营中的常见案例纠纷,最后提出了减少纠纷的构想。     

超市冷冻食品物流现状与对策分析

分析了超市冷冻食品的物流配送模式,以及在此模式下超市冷冻食品物流配送目前存在的主要问题,提出超市冷冻食品的物流对策,以规范和提高冷冻食品的物流水平,保证冷冻食品品质。     

大型仓储式超市自动喷水灭火系统设计的研究

我国仓储式超市建设发展迅速,仓储式超市设计的技术难点主要是消防问题.本文从消防安全入手,结合算例对《自动喷水灭火系统设计规范GB50084-2001》中仓储式超市的相关规定进行了研究.计算结果表明本文提出应用中危险级的喷水强度设计仓储式超市自动喷水灭火系统的方案是合理的.     

浅析高职物流管理专业校内实训的新模式——建立校园“零利润超市”的可行性分析

本文从高职物流管理专业实践教学存在的各种问题入手,提出建立"校园零利润超市"来改善现有物流管理专业实践教学过程中存在的资金不足、设备投入不足、实训内容单一僵化等等问题,打破传统实践教学观念,以营造真实的企业运作环境,培养学生的职业素养和职业技能。笔者以所在院校的实际情况入手,分析了建立"零利润超市"的目的和意义,对学生的支付能力以及购买意愿进行调研,从而得出建立"零利润超市"的可行性方案,最后对"零利润超市"进行投资预算以及收益估算。     

英国超市自有品牌产品的经营策略及其启示

既销售供应商的品牌产品,又发展自有品牌产品,这是国外超市中的一个很常见的现象,其中不乏成功的案例.文章分析了自有品牌商品所具有的价格优势、忠诚优势、卖场优势和谈判优势,探讨了英国超市发展自有品牌产品成功的经验和经营策略,结合国内自有品牌产品发展缓慢的现况,提出了国内零售业发展自有品牌的思路和对策.     

Self‐reporting vs. observation: some cautionary examples from parent/child food shopping behaviour

Most studies on decision‐making in relation to consumption are based on self‐reported behaviour. This approach assumes that consumers can account for their decision‐making processes. However, several studies show that consumers are not always aware of what happens when they purchase goods because of the role of habit and routines, or a lack of willingness to account accurately for their purchases. A clear example of this is family decision‐making about food shopping. It is well documented that parents know that their children influence what they buy in supermarkets but it is also found that parents and children do not agree on just how much influence children have. Thus, a gap exists in the knowledge about what is actually happening in this grey zone of grocery shopping which seemingly cannot be solved through retrospective data collection. Family shopping is neither a completely rational nor conscious process, which makes the use of self‐reported behaviour problematic. This study discusses the limits of survey and interview approaches to parents' and children's shopping decisions in comparison with observations. An observational study of parent/child supermarket shopping in Denmark is used to exemplify the strengths of observation. Findings show that both parents and children are juggling a number of roles and apply a range of negotiation strategies which can explain why it is hard to account for who decided what afterwards. The article concludes that mapping certain types of consumer actions calls for other methods than self‐reported behaviour.