Please smile,the CCTV is running!

This paper examines the use of closed-circuit television (CCTV) system notices in banks. This study was designed to measure the effect of the wording of CCTV notices on customer service quality expectations and purchase intent, while also considering the customer involvement as the moderating effects. Results show that customers, in expectation of better service quality, may be more likely to purchase the service when moderately worded CCTV notices (i.e. ‘please smile, the CCTV is running!’) had been employed in the bank rather than when the negatively worded CCTV notices (i.e. ‘Taping now! All your behaviour here is monitored by the CCTV system!’) are deployed. These effects were stronger in low-involvement situations. Implications of the findings and the future research directions are also discussed.     

电视文艺的品牌和创新

电视诞生以来的半个多世纪里,现代科技为电视的发展提供了坚实的物质基础,在大众传播媒介大家庭中,电视媒体后来居上,发展迅猛。面对市场的压力和审美的异化,中国电视文艺何去何从?电视文艺品牌如何打造?     

Diversification of cable television firms into broadband products

This research provides a new perspective to investigate the broadband diffusion in eight states of the U.S. by studying the two-stage entry decisions, namely, upgrading and subsequent product decisions, by the cable television system operators, one of the early dominant players in the broadband market, and examines the role of competition, market characteristics and firm heterogeneity in the cable company's decisions in a dynamic setting. Comparing the empirical results of the decision models of both stages can give new insights into the dynamics of broadband diffusion. The empirical results show that the subsequent product decision is affected more by the demand determinants, while the upgrading decision is affected more by the cost determinants. The results also indicate that policies which aim to reduce the entry cost such as a low city fee can largely encourage firms to upgrade the network, while subsequent policies that help boost the demand can help firms diversify into new digital services early. The effectiveness of competition policy in the broadband diffusion is confirmed in both stages. Strategic responses by cable firms to the presence of RBOCs are more noticeable in the second-staged product decision than in the first-staged upgrading decision.     

广播电影电视行业“营改增”税负影响与公平性分析

税收公平原则是税法的基本原则之一,我国营业税改征增值税(简称"营改增")的税制设计主要目的是实现该税法原则。"营改增"对广播电影电视行业内部的税负产生较大影响,本文分析了"营改增"对该行业的税负影响和公平性,并从临时性补救措施方面、广播电影电视行业自身经营管理方面提出了税负公平的解决方案。     

广播电视传播媒介的无线发射监控系统分析

无线发射监控系统就是利用现代化的网络技术、计算机技术、控制技术对发射台进行远程监控与实地监控的一种技术。将无线发射监控系统技术应用在广播电视传播媒介之中,这样才能够有效保障广播电视节目运行的稳定性,本文主要分析无线发射监控系统的概念及其在广播电视传播媒介中的应用。     

浅析电视节目主持人的屏幕整体形象定位

新闻电视节目主持人的屏幕整体形象定位是提高主持人的社会知名度和节目的社会影响力的前提条件,精准的形象设计可以充分发挥电视传媒的文化影响力,提高我国电视传媒的市场竞争力,满足广大观众日益提高的审美需求。     

Game Outcome Uncertainty and Television Audience Demand: New Evidence from German Football

Despite its prominence in the economic literature, our knowledge regarding the role of game outcome uncertainty (GOU) in spectator decision‐making is fairly limited. Even worse, studies testing the uncertainty of outcome hypothesis (UOH) by exploring TV demand for European football have further intensified the original ambiguity. In this paper, we revisit the role of GOU in spectator decision‐making by testing the UOH with regard to two different sporting products: (1) domestic league and (2) knockout tournament games. Analyzing TV demand for almost 1,500 German football games, we find support for the UOH in league, though not in knockout tournament games.     

电视产业如何进行经济规制

对电视产业进行经济规制给出一个概括性的研究框架,把规制经济学的思想和方法应用于电视产业,来 论述电视产业进行经济规制的理论基础、特有的规制结构、引入竞争的方式,以及普遍服务等问题,可为更好地理解 我国电视产业规制政策的调整提供一个新的视角。