Information sources used by older adults for decision making about tourist and travel destinations

Over the past decade, the older market has emerged as an extremely important one because of its increased purchasing power for most consumer goods and services. The tourism and leisure industry is also targeting people aged 65 years and older, because many possess a relatively large share of discretionary money that they want to spend on travel. This has resulted in increasing attention by the mass media and the advertising industry in particular. This paper discusses the main types of information sources that are used by older adults when they make decisions about tourist and travel destinations, and particularly focuses on the importance of word‐of‐mouth sources and personal experiences. It also explores the influence of the mass media on trip decision making for older adults, and discusses the importance of brochures, magazines and television as information sources for older adults. Finally, it critiques the lack of senior models in advertising campaigns for travel products that are aimed at the older market.     

我国对农电视节目受众的需求与定位分析研究

＂三农＂问题一直是我国社会民生发展关注的重要问题,作为新闻媒体同样也承担着极大的社会责任和传播责任,因此,对国省（市）级电视台的涉农电视节目的分析就显得极为重要了。而这些涉农电视节目的制作和播出很重要的一个前提就是对农业、农村和农民的需求有一个科学、全面认识,从而制作出的电视节目农民才能更喜欢,更有利于农业的发展和农村的经济文化生活的建设。     

Television Viewing and High School Mathematics Achievement: A Neural Network Analysis

This study examines the relationship between mathematics achievement and television viewing. The data consist of 13,542 high school seniors from the High School and Beyond project conducted by U.S. Department of Education, National Center for Education Statistics. A feed-forward neural network is employed as a nonlinear model. A curvilinear relationship is found, independent of viewer characteristics, parental background, parental involvement, and leisure activities, with a peak at about one hour of viewing, and persistent upon the inclusion of statistical errors. It is further shown that for low-ability students the curvilinearity is replaced with an entirely positive correlation across all hours of television viewing.     

对广电媒体如何发挥绩效考核激励作用的思考

在当前我国良好的经济形势影响下,广电事业发展速度正在不断加快。实践中,为了提高广电媒体从业人员的积极性,充分发挥他们的职能作用,高效地完成日常的工作计划,则需要对绩效考核激励作用的充分发挥进行深入思考,找出切实有效的策略并加以使用,确保绩效考核工作开展有效性,实现广电媒体的可持续发展,避免自身的经济效益、发展效果等受到不利影响,满足与时俱进的发展要求。基于此,论文对发挥广电媒体绩效考核激励作用的策略进行系统阐述。     

多层建筑电气设计

文章介绍了多层建筑的电气设计,分别阐述了低压配电系统、照明系统和电视系统,并根据设计原则对相应的系统进行了设备选择。     

全球数字红利频谱释放现状及展望

数字红利频谱对于公众移动通信的发展有着非常重要的意义。首先,分析了全球移动通信的发展趋势,表明对频谱需求量急剧增长,特别是对数字红利频谱的需求;然后,概述了全球地面广播电视模数转换情况,从国际标准化和世界重要地区两个维度分析了全球数字红利频谱如何用于移动通信;最后,总结了全球数字红利所面临的机遇、问题和挑战,对未来数字红利频段全球合理使用提出了建议。     

An Empirical Examination of the Antecedents of Film Tourism Experience: A Structural Model Approach

This study aims to empirically examine the antecedents of film tourism experience associated with a serialized TV drama. Drawing on film tourism and media-communication studies, a theoretical model for the causal interrelationship between production values of the TV drama, audience involvement with it, and film tourism experience at its filmed location was tested empirically using structural equation modeling (SEM) methodologies. Responses were drawn from a cross-sectional data sample of international visitors via a survey executed at Daejanggeum Theme Park in Korea. The results indicate that production values and audience involvement have a direct, positive impact on film tourism experience. Moreover, the production values have a mediating, positive impact on film tourism experience through the audience involvement construct.     

Product placement practices in prime-time television programmes in Hong Kong

ABSTRACT

Product placement research tends to show how product placements impact consumer behaviour but less research examines the nature of product placement execution. This is the first study to examine product placement execution in Asia focusing on Hong Kong prime-time television programmes. Specifically it explores the prevalence of brand appearances, characteristics of programmes linked to brand appearances, features of placed brands and products, modality of brand appearances, character interaction with placed products and the placement context. It was found that integrating brands in television programmes in Hong Kong seems to be well supported by advertisers, with one brand appearing in every 11 minutes of programming. Less than half of brand appearances were disclosed at the end of the programmes, while none were disclosed prior to the programme which raises questions about regulation of the practice. Results of the analysis provide useful insights into the practice of product placement in this fast growth context and its (dis)connection with existing product placement literature.     

An examination of gender role portrayals in television commercials in Romania: A gender of nations approach

This study examines gender role portrayals in Romanian television commercials. Results reveal both progressive and traditional gender role portrayals for both women and men reflecting a society and economy in a state of transition toward European Union membership. The study also involves a test of the concept of gender of nations using Hofstede's Masculinity Index (MAS). Extending a methodological approach first used by Milner and Collins (1998, 2000) gender role portrayals in Romanian commercials (moderate MAS) were compared with those appearing in Japanese (high MAS) and Swedish (low MAS) commercials. The results, which are consistent with predictions based on the relative MAS scores of the three nations, are discussed along with managerial implications.