民办高校广播电视编导专业师资队伍建设困境与策略——以重庆人文科技学院（原西南大学育才学院）为例

民办高校广播电视编导专业师资队伍建设是其发展的关键，而其职称、年龄、学源结构不合理的现象明显，教师专业技能水平亦不能满足创作实践教学的需要。优化师资结构应该结合民办高校实际，在引进和培养教师方面建立全新模式，以提高教师科研、创作实践能力为重要抓手，创立适合广播电视编导专业特色的教师类型模式与薪酬制度，规范人才引进模式与...     

Economics at the FCC: 2007–2008

In any given year, the Federal Communications Commission confronts many issues of interest to economists. This paper summarizes four issues of interest during the last year: Spectrum Auctions, Media Ownership, Quality-Adjusted Cable Prices, and Leased Access. It highlights the role that economic analysis played in each and identifies areas where further research would be fruitful. This article was drafted while the first author was Chief Economist at the Federal Communications Commission. The opinions expressed here are solely those of the authors and do not necessarily reflect those of the Federal Communications Commission, its Commissioners, or its staff. We would like to thank Larry White and Tracy Waldon for helpful comments.     

The influence of product involvement on consumers’ interactive processes in interactive television

Based on the classical elaboration likelihood model, we develop an interactive communication behavior model and apply it to the interactive television environment. The model suggests a hypothesis about interactive information searches and how they are impacted by product involvement and hypotheses about how the category of an advertised product impacts the type of information sought. Testing these hypotheses empirically, we verify that product involvement influences the extent of interactive communication behavior, while the type of information being sought is a function of the advertised product category. Implications regarding advertising practice and research are suggested.     

广电传媒产业多元化经营与绩效实证研究

随着"三网"融合技术的发展,传统媒体面临着前所未有的机遇和挑战,以往各自独立的媒体出现了融合及大量新型服务。中国传媒行业做大做强,发展不同传媒产品的多元化战略及合作与兼并已成为公司发展的首选。通过选取2009—2010年八家广电类上市以司,采用行业标准分类熵指数测量方法,基于面板数据,以变截距模型探讨多元化战略与经济绩效的关系。结论显示:仅以负债的方式进入多元化,不利于经济效益的提高;广电企业应在核心产业支撑下开展有限相关化的经营战略,充分利用规模经济与范围经济提高企业绩效。     

影视旅游多维价值及发展研究

影视旅游作为一种新兴的旅游方式异军突起,在促进旅游业发展的同时带动了影视等相关产业的发展,产生了较大的联动效益.然而,由于其正处于发展阶段,必然存在诸多问题.以调查为依据阐明发展影视旅游的多维价值,指出我国影视旅游发展过程中存在的问题和误区,进而提出发展我国影视旅游的运营模式和相应的对策措施.     

Estimating exact hedonic indexes: An application to UK television sets

Much attention has been given to the estimation of hedonic regressions given their potential use as a means to adjust consumer and producer price indices for quality changes. However, there has been warranted criticism over the methods used, particularly relating to the econometric specification of the models. Much of the criticism has arisen from the inability of available data to match the requirements of a fully specified model. Using EPOS scanner data for UK television sets we provide reliable hedonic estimates which incorporate several developments. Such data are available for a wide range of product areas and this application illustrates how they might be used. We develop methodology to help surmount problems arising from omitted variables, the coexistence of new and old models, weighting of observations and quality changes common to all models. More specifically we pay particular attention to the neglected area of product markets where pricing is above marginal cost.     

对标先进广电 争创一流强台

石家庄广播电视台结合实际,广泛深入开展"对标先进广电、争创一流强台"活动,追求卓越、成效显著。本文紧密联系实际,从加强组织领导,落实工作责任;立足实际,找准标杆;落实整改,建立长效机制等三个方面总结了该台争创一流的做法体会,探讨并提出了下一步努力方向。     

A longitudinal content analysis of gender role portrayal in Belgian television advertising

This study explores gender role portrayal in advertisements broadcasted on Belgian commercial television. We gathered a sample of 493 commercials (featuring 907 characters) randomly selected out of two periods (January 2002–April 2003, n = 250 and January 2009–April 2010, n = 243) from a database containing all advertisements broadcasted on Belgian commercial television. A content analysis was carried out using a coding scheme based on existing literature. Content categories included gender of the characters, gender roles (i.e. parental, housekeeping and professional expert) and sexual objectification. Hypotheses predicted that men and women would be represented differently in television advertising, and that these differences would reflect traditional gender stereotypes. Moreover, due to regulatory changes, we hypothesize that these differences should decrease over time. Results are largely in accordance with the existing literature. Women tend to be depicted as younger and are portrayed more often within dependent roles as caregiving parent, housewife or as sexual objects than men. A longitudinal analysis of role portrayal changes across two periods within and between genders indicates little change in gender role portrayals in Belgian television advertising between 2002–2003 and 2009–2010. Despite social and regulatory changes, gender stereotypes in advertising seem to persist over time.     

浅析广电网络营销渠道风险管理

当前,广电运营商的营销渠道建设取得一定的成果,但各渠道的营销实践当中仍存在一系列内外风险。论文以广电网络运营商的营销渠道风险为研究对象,剖析当前渠道风险类型,提出具体的风险应对举措,以期为广电网络营销渠道风险管控工作提供一些思路。     

Twitter use related to reality television characters: Association with increased marijuana use

In the United States, there are debates about marijuana legalization for either medical or recreational use. These debates may be reflected in traditional media, such as reality television, and through social media, such as Facebook or Twitter. We study the relationship of social media use for reality television topics and marijuana use. We surveyed 572 college students about marijuana use, demographic characteristics, reality television related Facebook and Twitter use, and other reality television variables. Logistic regression analyses studied the relationships of these variables to marijuana use. Following a reality television character on Twitter was significantly associated with increased odds for marijuana use. Reality television Facebook use was not significantly associated with marijuana use. In addition, women and Asian Americans were significantly associated with decreased odds for marijuana use. Those born in the United States were significantly associated with increased odds for marijuana use. Attitudes for reality television is fun, perceived realism of reality television, and behavior of watching a reality television program on health/medical topics were not associated with marijuana use. As following a reality television character on Twitter is significantly associated with increased odds for marijuana use, marketing campaigns can play a role with use of Twitter whether advocating for use or against use of marijuana. Marketing implications are provided regarding Twitter use for the various areas where marijuana use is either illegal or legal.