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Given its significant technological advantages compared to analog broadcasting, digital television (DTV) will be the television system of the future. However, it requires a full replacement of analog television sets by digital receivers, as DTV can only be watched with special equipment. In order to make this transition happen smoothly without losing the analog television audience, both signals have to be simulcasted until a substantial coverage with DTV broadcasting has been achieved. Australia and the US meanwhile have established a regulatory framework to lead this transition towards the end of analog broadcasting, the so-called analog switch-off. Part of the US regime is the FCC's obligation to reassign analog frequencies after the switch-off has taken place by means of auction. Spectrum auctions, however, originate not from the US but from New Zealand, where they have been used since the end of 1989 and ever since been subject to legal and political criticism. The article outlines the principles of both the DTV and spectrum auctions regulation and shows the links between both areas of telecommunications regulation. It concludes by suggesting that the analog switch-off is a unique opportunity to reconsider current spectrum policies, as it frees large amounts of the radio spectrum that are today occupied by analog broadcasting and will soon be subject to one of the biggest frequency reassignment processes in the history of telecommunications regulation.  相似文献   
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This study examines the factors that influence the effectiveness of customer loyalty programmes to cause a change in consumers' behaviour in retailing services. In particular, three explanatory variables are analysed: the quality of service offered to the customer, her/his trust in the company, and her/his attitude towards loyalty programmes. The results obtained indicate that a change in the buyer's behaviour is directly influenced by her/his loyalty to the retailer and by her/his attitude towards loyalty programmes. Furthermore, an indirect effect on changes in buyer behaviour caused by the quality of service and the consumer's attitude towards loyalty programmes is observed.  相似文献   
24.
New Labour has placed great faith in active labour market policiesto address problems of long-term unemployment and poverty. Thispaper considers the effectiveness of welfare-to-work programmesin light of persistent regional employment disparities withinthe UK. It is argued that the government has proceeded froma flawed analysis of the causes and magnitude of long-term unemployment,framing the issue in terms of ‘worklessness’ andneglecting demand-side concerns of job availability and jobquality.  相似文献   
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This is the first study on the effects of active labour marketprograms such as training in Russia. We use the data from theofficial unemployment register combined with information fromthe follow-up survey in a large industrial city in the year2000. The method of propensity score matching was applied tolearn whether participation in the training programmes increasedthe monthly salaries of participants. The findings suggest thatindividuals tend to benefit from the participation in the trainingprogrammes. However, one year later, this effect disappeared.  相似文献   
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The study aims, through an examination of social capital on post-earthquake reconstruction programmes, to assess the impact of government's programmes on integrated community development and to draw policy implications. To this end, the study explores the programmes implemented by the government in the communities of Nantou County after the earthquake. The findings show that of the three measurements, ‘infrastructure improvement’ satisfied most respondents in the three survey areas, but in Lugu Township and in Nantou City, further improvements are needed in ‘unemployment reduction’ and ‘respondents betterment’.  相似文献   
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Energy efficiency and environment protection are the international concern. European Union, under its energy and climate policy, adopted goals of reducing greenhouse gas emissions by 20%, and increasing the proportion of European energy which comes from renewable sources up to 20% by 2020. Until 2007, the development of these technologies in the European Union (EU) was undertaken in a dispersed, fragmented, sometimes even competing way. The Strategic Energy Technology Plan (SET-Plan) is the pillar of the EU's energy and climate policy aiming at development of affordable, clean, efficient, and low emission energy technologies through coordinated research. Croatian accession to the EU required meeting the main challenges as the other member states, involving increase in energy efficiency and renewable energy used as some of the basic components of sustainable development. Funding projects in the area of ecology and energy preservation, odds and prospects for public bodies and Environmental Protection and Energy Efficiency Fund (FZOEU) involvement in financial support of the projects, additional sources of funding etc., are some of the numerous questions this paper is aiming to address in order to assess the Croatian absorption capacities for the SET-Plan as one of the most important EU strategies.  相似文献   
28.
Hierarchical loyalty programmes are popular in many service industries, as a means to tie customers to the company and improve customer relationships. In these programmes, customers obtain more benefits if they spent more but are demoted if they spent less. This study focuses on demotion and suggests that customer demotion can have an asymmetrical negative effect on customers' trust, commitment, and loyalty. The effect appears strongest for demoted customers with an external locus of causality. An experimental study also shows that customer loyalty is lower for demoted customers than for customers who were never elevated.  相似文献   
29.
本文阐述了日本人口出生率降低的背景和原因,分析了出生率降低带来的诸多问题,如劳动人口减少、经济发展停滞、社会活力减退,提出了解决这个社会性问题需要政府、企业、地区、家庭一起致力研究对策,要为人们创造一个愿意生育孩子的社会环境。  相似文献   
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Abstract

To combat ad avoidance, advertisers are moving advertising into programs, a practice known broadly as branded entertainment. The difficulty of advertising to Millennials has also prompted the use of unbranded cause advertising, to increase awareness of issues championed by the brand, without triggering defensive persuasion-coping strategies. Chipotle combined both these trends when it produced a relatively unbranded piece of branded entertainment, Farmed and Dangerous, a four-episode sitcom that humorously dramatized the ethical issues raised by industrial farming. When the series ran on Hulu, an online television network, it increased sales for the Chipotle brand and won awards for its creators. This study reports a classic pre/post experimental design, to show how exposure to this unbranded entertainment increased purchase intention by changing beliefs about ethical issues related to the environment, nutrition, and gene technology.  相似文献   
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