Foreign Investment and Asia's,Particularly China's,Rise in the Television Industry: The International Product Life Cycle Reconsidered

ABSTRACT

Examines the international investment cycle and waves in foreign direct investment in TV production. Five such waves are identified. The first two could be explained by Vernon's model of the international product cycle, but not the later ones. These are associated with the rise of Asian countries in television production (first Japan and now China). These Asian countries now have FDI in the original innovating nations. Japan, S. Korea and China have followed active industrial policies, a factor ignored in the original international product cycle theory. The TV investment cycle has more phases than allowed for by Vernon.     

The Corporate Annual Report

This article develops the concept of customer com- mitment, and then deals with the frequency with which CEOs of publicly-held companies express commitment to customers in the president's letter section in their corporate annual reports. The au- thors' research findings show that only a small percentage of compa- nies take this opportunity to communicate customer commitment to customers and employees. While other CEOs thank customers or make incidental mention of customers, nearly one third fail to refer- ence the "customer(s)" at all. In addition to the benefit of promoting customer commitment to customers and prospects, the authors dis- cuss the opportunity for a company to promote customer commit- ment to its own employees in the context of internal marketing.     

Advertainment

Abstract

This essay explores the issues implicated by entertainment vehicles created solely to spotlight specific advertisers. From the contemporary exemplar of this paradigm in the highly successful 1990-1998 “Sophisticated Taste” campaign for Taster's Choice(r) instant coffee, in which viewers watched the sparks fly between the characters of Tony and Sharon in a continuing series of ads that functioned as television programming across multiple media platforms, to the most recent incarnation in advergames, online computer games that promote brands, this study considers the nature and implications of perhaps the ultimate evolution of product placement and blurring of the lines between entertainment and commercial persuasion.     

The Practicality of Super Bowl Advertising for New Products and Companies

Abstract

Companies that advertise during the Super Bowl can reach 40 million U.S. households with a 30-second commercial spot, but the cost can exceed $2 million. This research examines Nielsen television ratings and expenses for related commercial spots and suggests that the Super Bowl is not always the best site for introducing new companies or products to the marketplace. ANOVA test results indicate that younger companies may better affect purchase decisions by advertising more frequently during less expensive programming slots.     

Engaging Australian small-scale lifestyle landowners in natural resource management programmes – Perceptions,past experiences and policy implications

This study explores Australian small-scale rural lifestyle landowners’ perceptions of and experiences with natural resource management (NRM) extension and incentive programmes and discusses means to better-match such programmes to these landowners’ NRM interests, assistance needs and delivery preferences. Data was collected from seventeen in-depth qualitative case-studies of small-acreage landholders located in the Noosa hinterland in south-east Queensland. These landholders indicated a high need for expert advice, labour and other resource assistance to achieve their property management objectives. They had, however, a low-level of awareness and understanding of available programmes (particularly incentive schemes) that could provide some of their needed support. Other key barriers to the landholders’ participation in these programmes were aversions to support providers, a perceived unsuitability of properties or irrelevance of particular incentive programmes, and concerns about programme application procedures or property-rights and value-related implications of engagement. Increased NRM engagement among small-scale lifestyle landowners may be achievable through amendments to existing support programmes and better communication of these programmes. The design and delivery of appropriate measures and messages may require collaborative partnerships, with knowledgeable and influential ‘go-to’ landowners and peer-mentoring networks playing a critical role. In many cases, conservation-focused incentive programmes may need to facilitate cooperative NRM among groups of adjoining micro-scale lifestyle landowners and allow greater flexibility in the length and allowable land and forest management practices of contractual agreements. Moreover, small-scale lifestyle landowners have much interest in and need for support to integrate multi-purpose agroforestry systems with other environmental and aesthetic property management goals. Workshops, follow-up field-days on participating properties, free one-on-one on-property advice, and NRM guides that include detailed case-study accounts of landowner experiences are important means of communicating the availability, administrative requirements and benefits of support programmes to small-scale lifestyle landowners.     

An evaluation of government- sponsored vocational training programmes for the unemployed in urban Russia

This is the first study on the effects of active labour marketprograms such as training in Russia. We use the data from theofficial unemployment register combined with information fromthe follow-up survey in a large industrial city in the year2000. The method of propensity score matching was applied tolearn whether participation in the training programmes increasedthe monthly salaries of participants. The findings suggest thatindividuals tend to benefit from the participation in the trainingprogrammes. However, one year later, this effect disappeared.     

提高农村广播电视覆盖的有效途径及存在问题对策

解决农村广播电视覆盖,实现村村通广播电视是各级广播电视部门一项刻不容缓的任务,并致力于做好的一项民心工程、德政工程。本文对提高农村广播电视覆盖的有效途径及存在问题对策进行了详细的探讨。     

Food commodity price changes and consumer welfare in Bangladesh: Valuable lessons for today

The recent rise in global food prices threatens many countries worldwide, especially the vulnerable populations. Viable coping strategies can only be designed based on the important policy lessons learned from the experiences of these countries in confronting the similar shocks of 2007–2011. However, the disproportionate effects of these events and the impacts of policy responses remain largely unexplored. We examine the impact of a food price surge and the effectiveness of various mitigating policies in Bangladesh, one of the most populous, densely populated countries in the world that is plagued by poverty. Specifically, we combine individual-level expenditure survey data with recent advances in consumer theory to examine the welfare consequences across income groups and geographic areas of the country over 2000–2016. Our empirical findings lend support to the hypothesis that the brunt of the price surge was borne by relatively less affluent and rural households, and government poverty alleviation programmes were largely ineffective.     

中国广播电视产业发展趋势及策略分析

文章对中国广播电视产业的体制结构、经济规模进行了分析,归纳总结了广电产业数字化、融合化的发展趋势,提出了进行资本调整、建立产业集团、推动媒介融合、树立栏目品牌等发展策略。