中国当代消费形态下的广告理论述评

中国用几十年走完了西方发达国家一个世纪的经济发展历程，各种理论在中国广告市场得到广泛实践。这些广告理论与消费形态是否契舍，决定了广告理论能否正确地指导实践、引导消费。中国当代消费形态是以消费者为中心，并呈现出许多中国特色，因此，必须进一步完善和发展广告理论以适应新消费形态。     

论墨家思想的要指“强本节用”

司马谈在《论六家要指》中对先秦至汉初诸子思想进行了一次大的总结与评价，指出了各家要指所在，将墨家思想的要指总结为“强本节用”。司马谈对墨家思想及要指的评判，不仅仅是从学术角度出发，更重要的是从治国角度出发而作出的评定。     

重拾缺失了的感恩意识：高校德育必须直面的现实

感恩是中华民族几千年的传统美德，是每个人都应该具备的基本道德准则。随着我国社会主义市场经济的快速发展，部分大学生存在感恩意识缺失现象。重拾缺失了的感恩意识对于提升人的精神境界、完善人的生命以及建设和谐社会有着重要意义。     

A theory of innovation for process-based innovations such as nanotechnology

Many see Nanotechnology as the technology that will underlie the next Schumpeterian wave creating new opportunities for wealth and job creation. Further it is a process based or materials technology. Yet all currently used models of innovation are based on assembled products or service products and these simply do not recognize the differences in materials products nor the “enabling” nature of Nanotechnologies. If nanotechnology is poised to become the economic engine of this millennium and if current models of innovation, which are utilized, by policy makers and firm based strategist alike are based on technology product paradigms that are dissimilar to the realities of nanotechnology and other process-based technologies then there is cause for concern.Here the authors provide a model and supporting cases demonstrating a new process or materials based innovation model that is based on the tight coupling between product and process innovation of not only Nanotechnology-based products but other process-based products. This is an important finding, because it identifies and remedies a gap in the literature associated with earlier process and product innovation models. For process-based products like materials, food, chemicals and nanotechnologies any change to the manufacturing processes results in significant changes in end product features. The implications of this model to practice are considered.     

全球视野下中国保险业的发展趋势

中国保险市场是全球最重要的新兴保险市场之一,在经济全球化背景下,国际保险业发展的新趋势将对中国保险业的发展产生重大而深远的影响,中国保险业在经营理念、发展模式、扩张路径和运营模式等方面将发生深刻的变革。     

Asymmetric volatility in the foreign exchange markets

We examine the presence or absence of asymmetric volatility in the exchange rates of Australian dollar (AUD), Euro (EUR), British pound (GBP) and Japanese yen (JPY), all against US dollar. Our investigation is based on a variant of the heterogeneous autoregressive realized volatility model, using daily realized variance and return series from 1996 to 2004. We find that a depreciation against USD leads to significantly greater volatility than an appreciation for AUD and GBP, whereas the opposite is true for JPY. Relative to volatility on days following a positive one-standard-deviation return, volatility on days following a negative one-standard-deviation return is higher by 6.6% for AUD, 6.1% for GBP, and 21.2% for JPY. The realized volatility of EUR appears to be symmetric. These results are robust to the removal of jump component from realized volatility and the sub-samplings defined by structural-changes. The asymmetry in AUD, GBP and JPY appears to be embedded in the continuous component of realized volatility rather than the jump component.     

基于引力模型的中美农产品贸易边境效应研究

针对中美两国在农产品贸易上的新变化,应用引力模型的派生模型——边境效应引力模型对中美两国农产品贸易的流量和流向进行理论和实证研究。首先介绍了边境效应引力模型基本模型的推导过程,并引入了调整模型。然后采用1987至2005年其中5年的截面数据进行计算,结果发现:中美农产品贸易的边境效应显著存在,且呈逐年下降趋势;两国之间的农产品贸易边境效应存在流向和区域上的差异;距离的平方并不影响模型的可靠性。     

伪满时期东北农业雇工研究

伪满时期,由于日本帝国主义的入侵,影响和改变了东北农村的社会经济结构和农民的生存环境.雇工(或雇农)作为东北农民社会的一个阶层,在这期间经历了极为显著的变化,诸如雇农数量激增;雇农内部结构发生变化;雇佣劳动在农业劳动中所占比率上升;雇农群地域分布的不平衡性;雇工形态及雇工工资的变化;雇工家庭生活水平的下降等.     

迎接知识经济时代 实现财务管理创新

随着知识经济的日益发展,尤其是我国改企建制工作的广泛推行和进一步深化,勘察设计企业为了能更好地应对市场竞争的挑战,其日常运作的各项工作就需要有所改进。而作为企业管理的核心,财务管理则需要密切配合企业改制工作的整体部署,进行相应的创新。本文结合勘察设计企业的实际情况,谈谈实现财务管理创新的几点思路。     

The voice of the loyal manager: Distinguishing attachment from commitment

The purpose of this article is to use Albert Hirschman's Exit, Voice, and Loyalty framework to analyze the extent to which corporate employees are merely attached to the firm rather than committed. A model of managerial loyalty is developed where loyalty is defined as the percentage pay increase that an employee would require to leave the current firm for alternative employment. Independent variables in the model include barriers to exit and voice. This model was tested on three data sets from North American airlines. This model received empirical support during a stable environment but was not strongly supported during a more turbulent environment. Implications of the results are discussed.