民营企业文化重构的路径选择分析

旅游业是闽台社会经济发展中最具优势和潜力的产业之一,福州市作为福建省的省会其旅游业的的发展对于海峡旅游合作、海峡西岸经济区建设具有举足轻重的作用.文章基于海峡旅游合作的大背景对榕台旅游合作的条件进行了初步分析,指出了榕台旅游合作发展的意义与作用,对榕台旅游合作作出战略构想,最后结合福州旅游发展的实际,对福州市加快旅游发展的措施进行了探索.     

基于旅游者感知的乡村旅游餐饮服务质量影响因素实证研究

通过对山东济南、威海两个城市的当地居民进行问卷调查，以期了解目前乡村旅游餐饮企业服务质量的需求状况。通过调查对影响乡村旅游餐饮服务质量的因素进行了因子分析，将其归纳为9个因子：服务人员基础服务因素、服务人员超值服务因素、安全卫生因素、餐饮环境乡土特征因素、主客互动因素、菜品的乡土特征因素、服务人员的乡土特征因素、菜品质量的客观因素和菜品质量的主观因素。并根据旅游者对其重视程度，总结为三大方面的因素；核心服务质量因素、关系服务质量因素、边缘服务质量因素。最后对提高乡村旅游餐饮服务质量的途径进行了初步探讨。     

城市休闲经济规模与产业化发展新论

公共休闲产业与商业休闲一起构成城市休闲产业的整体。目前我国大部分城市的休闲经济规模远没有达到最优状态。休闲经济规模及其产业化之间是一个协调发展、相互促进的关系。尽管我国城市休闲经济产业化呈现不断升级趋势,但与国外其他城市相比仍存在较大差距。应合理制订休闲产业发展规划,确立政府主导地位,在明确政府协助协调提供公共休闲服务的同时,积极实施休闲产业投资和经营主体多元化策略,培植新兴休闲产业和休闲市场,进一步加快休闲经济产业化进程。     

浅谈旅游品牌色彩识别设计

品牌是一种生存和发展的战略,品牌让人最易记住的是其名称、标识符号和色彩。面对形形色色的旅游品牌,人们关注更多的是其漂亮的品牌标志,而看似简单的品牌色彩识别设计,因其抽象性而不易被人更深认知。品牌色彩通过视知觉刺激于人的心理,具有强烈的感情魅力、视觉识别效应和传播效果。旅游品牌选用什么色彩并非随意为之,应该给予科学的色彩识别设计。     

基于游客价值的旅游企业服务创新

随着游客需要和动机的不断变化,旅游企业参与市场竞争更加有效的办法之一就是侧重服务属性的创新。在剖析游客价值与旅游企业服务特征基础上,本文提出,旅游企业服务创新,要以游客价值为导向,根据自身条件选取适当的战略模式。其中,最为基本的是超越游客需求战略（包括服务产品概念创新、品牌形象重塑等）和服务差别化战略（包括服务组合创新、服务交互创新等）。     

汉中发展生态旅游产业的SWOT分析

本文以汉中生态旅游资源为出发点,探讨了汉中发展生态旅游产业中存在的威胁和机会,为汉中生态旅游产业发展战略的制定作了基础性分析。     

The role of image in service promotion: focusing on the influence of film on consumer choice within tourism

This paper presents a review and discussion of the role image plays in service promotion and consumer choice in the context of film‐induced tourism. Consumers can be very sensitive to images which are important determinants of what a service customer purchases. In relation to image, the medium of film can have a very influential impact on its audience. Consumers may make purchase choices in a range of areas as a result of what they have seen in the movies. An expanding body of literature suggests that film can influence people's travel decisions and entice them to visit particular destinations they have seen on the cinema screen (reinforced through repeat viewing on video, DVD and television). Tourism is a service industry. Does the image of a destination and how it is represented help overcome some of the challenges of service marketing? Many regions throughout the British Isles have seen their consumer appeal improve because of their links with respective film and television productions. Although they have benefited tourism‐wise from this, in many cases there still has not been enough real support from tourist authorities to this growth phenomenon, and as such, the full potential of film to tap into the consumer psyche has not yet been fully realized. Academic discourse from several disciplines is examined in this communication culminating in a conceptual model of destination enhancement through film‐induced image, featuring the conscious and unconscious communication factors at work on two sets of consumers (film consumers and destination consumers). As a ‘work in progress’, the paper sets the scene for further empirical research in this interesting area of study.     

北京奥运与我国旅游

奥运会是全球规模和影响最大的体育赛事;旅游是全球发展最快的新兴产业之一。我们应当以举办2008年奥运会为契机,大力发展旅游业。     

德国北威州旅游产业的发展与启示

德国北威州是德国重要的工业文化旅游和会展旅游中心。在当地政府的大力推动和支持下,北威州的旅游业获得了健康有序的发展。其发展经验:如通过产业结构调整和改造,大力发展工业文化旅游和会展旅游、积极创造优美洁净的环境条件等等,对我国旅游业的发展都具有重要的借鉴意义。     

Youth on the road: Reflections on the history of tramping

Tourism is conventionally traced to the eighteenth century Grand Tour of aristocratic youth which, it is then suggested, was gradually democratized and adopted in modified form by the middle classes. In such a perspective, the road culture of contemporary youth travelers would simply represent one form of this democratized elite tradition. This paper argues instead that contemporary road culture is better seen as an upwardly rather than downwardly mobile cultural form. Tramping originated as a well-institutionalized travel pattern of working class youth. Despite its instrumental functions, it always had touristic components, serving as the young workingman's Grand Tour. When, in the course of the nineteenth century, it declined as a labor institution, it was romanticized and adopted by middle class youth for exclusively tourist purposes.