Environmental orientation in tourism: the RTEO scale

This paper analysed the validity and reliability of the revised tourist ecological orientation (RTEO) scale. There are relatively few studies in the area of the ecological behaviour of tourists and, therefore, RTEO and other scales should be taken into account in future tourism research. This study is based on a sample of 461 golf tourists. A double analysis was carried out: (1) a qualitative analysis through expert opinion and (2) a quantitative analysis through the partial least squares approach. The results suggest that the RTEO scale is a brief, simple and reliable scale of environmental actions.     

Factors influencing applicant willingness to apply for the advertised job opening: the mediational role of credibility,satisfaction and attraction

The present study examined the effects of the information given in a job advertisement on the potential applicants' willingness to apply for the job opening with the mediating roles of credibility of and satisfaction from the information given in the ad and attraction to the organization. One hundred and fifty-four students were randomly assigned to the three different versions of job advertisement. Additionally, a questionnaire package was given to each participant. The results showed that advertisement type affected the willingness of potential applicants to apply for the job and this relationship was mediated by credibility.     

School meals and pupil satisfaction. Evidence from Italian primary schools

This paper aims to analyse to what extent pupils value the characteristics of the state school foodservice and identify which variables affect the degree of pupils’ satisfaction with the quality of school meals. A representative sample of 33 state primary schools providing meals was extracted for the metropolitan city of Naples. Two questionnaires were distributed, one to the headteachers concerned and the other to 5th grade pupils (10–11 years old). Information about the catering companies was mainly sourced from the AIDA database. Pupil satisfaction was measured by two key variables: pleasantness of eating at school and food tastiness. Controlling for pupil, family, school, foodservice and catering company characteristics, the paper shows that the catering company size negatively impacts upon pupil satisfaction with the foodservice, whereas the estimated meal average production cost is positively associated with pupil satisfaction. The study could assist city boroughs in devising meal quality indicators to be taken into account in designing competitive tendering.     

旅游服务供应链中成员环节关系的协调

以实现旅游服务供应链中成员环节的协调运转为基本目标,在对旅游服务供应链结构构成了解的基础上,从旅游供应链中的组成要素、基本特征和各个成员环节之间的关系等多个方面出发,阐述了旅游服务供应链管理的重点所在,运用得益模型和最佳数据选择模型对旅游服务供应链中各个成员环节之间协调问题进行分析,并提出了实现旅游服务供应链协调运转的有效措施。     

青海省高校学生教学满意度的调查研究

学生满意度是高校教学服务质量评价的重要内容。文章对青海省高校教学学生满意度情况进行问卷调查,围绕6个结构指标和23个单项指标进行评价,从指标的满意程度和重要性两个方面对各单项指标进行归类,指出目前青海省高校教学服务质量中存在的问题,并提出相应建议。     

一种新的顾客满意度指数测评模型

顾客满意度指数是近年来许多国家和地区积极开展研究和采用的一种新的经济指标。本文在已有研究的基础上,结合我国消费者行为的特点,构建了一种新的顾客满意度指数测评模型。该模型在期望不一致模式的基础上,同时考虑了公平模式和需要不一致模式,引入感知公平和感知价格变量,并为这些结构变量设计了相应的观测变量和路径关系,建立了由顾客满意、企业形象、感知价格到顾客忠诚三条路径关系,改变了传统模型中从顾客满意到顾客忠诚路径过于单一的情况。     

基于顾客满意的企业供应链创新设计

重点分析了供应链物流服务与提高顾客满意度的关系，明确了提高顾客满意度的供应链物流服务要素，提出了基于提高顾客满意度的企业供应链设计思路，并给出了基于供应链物流服务的企业利益创造模型。     

消费者视角下江苏医药企业履行社会责任满意度研究

从消费者视角出发,通过对江苏12家公立医院的300名消费者的实地调研,对江苏医药企业消费者社会责任履行的满意度的调研结果进行因子分析,并根据分析结论提出针对性的建议,以促进江苏医药企业更好的履行社会责任。     

药店经营成功谋略探讨

目前医药行业终端竞争日益加剧,不少药店感觉到生存的压力也越来越大,面对瞬息万变的市场环境和日益激烈的竞争环境,药店该如何应对?文章根据对消费者的随机调查和对若干药店的长期观察,分析了消费者在购买药品和选择药店时的消费心理。并通过对成功的A药店的经营谋略进行分析,为药店在竞争中提供了一些启发和思考。     

福利满意度对员工工作态度的影响机理分析

福利满意度作为员工对企业福利制度和措施的一种感受和评价,对员工的工作态度和行为产生很重要的影响。文章分析了福利满意度对企业员工工作态度及行为的影响机理,并指出人力资源管理者在提高员工福利满意度,端正员工的工作态度,减少员工离职行为的过程中应当注意的问题。