Assessing the influence of goal pursuit and emotional attachment on customer engagement behaviors

This study draws on customer-dominant logic and self-expansion theory to examine the drivers of customer engagement behaviors in the context of emerging online interest communities. The engagement behaviors seen in online communities are operationalized into four types: augmenting, co-developing, influencing, and mobilizing. Goal pursuit (gratifying-the-self, enabling-the-self, and enriching-the-self) and emotional attachment to the community are found to be the key antecedent factors of these behaviors. The attainment of gratifying-the-self has a direct influence on these behaviors, whereas the attainment of enabling-the-self and enriching-the-self influences them via emotional attachment to the community.     

The emergence of convergent price clusters in China

This paper reports new evidence on the existence of both large and small price divergent clusters for China's energy markets, 2000–2009. The largest convergent price clusters suggest that the coal and gasoline markets are well integrated, however, small convergent price clusters suggest that electricity and diesel markets are proving harder to integrate. The paper argues that the traditional approach to price convergence analysis should be applied with caution, especially in a transitional economy such as China where questions to be asked should relate to the ‘degree of market‐orientation’ and not simply whether it is a market‐based economy or not.     

网络社区环境下企业营销分析

网络社区环境下企业营销存在的问题是暴力营销帖、营销信息遭质疑、即时沟通有待提高。为有效解决这些问题,企业应实施话题营销策略,提高企业的社区关注度,增加用户对企业的认知度;通过意见领袖评价企业产品的质量特性以及不同产品间的优缺点,对用户消费行为发挥导向作用;配备专门的社区营销人员,及时对社区舆论进行引导,传播产品信息,引导用户的消费观;企业应借助或建立恰当的广告平台,在不同的社区内投放不同的广告,创建新型的广告模式,从而有效提升企业营销效果。     

西方“前近代经济-社会史”的理论范式及其“中国化”：一个历史与逻辑的述评框架

关于“前近代经济-社会史”的研究，西方学界首开其端，形成若干种流派。进入中国以后，与本土问题相结合，表现更加多样。本文根据语义分析学中“同一‘能指’背后的‘所指转换’无限可能，以及在‘能指冲突’中理解‘所指’”的方法，一方面将各流派对前近代经济社会结构的理解作为一个维度，形成“共同体本位”与“个体本位”之事实差异；另一方面，将各流派对自由的态度作为一个维度，形成“对自由的认同”与“对反自由的认同”之价值差异。两维交叉，构成一个历史与逻辑的述评框架，从中或许可以窥见各派之间的共同点与分歧所在。     

The relevance of the tangible and intangible social impacts of tourism on selected South African communities

Most tourism social impact studies emphasise tangible social impacts such as economic improvement. In developing countries such as South Africa, a small percentage of tangible benefits filter down to community level. This creates a problem as various studies revealed the importance of community support for the sustainability of the tourism industry. Therefore it was important to explore the role of both the tangible and the intangible social impacts of tourism. Communities with established tourism industries (Clarens, Soweto and Jeffreys Bay) formed part of the quantitative research. Through exploratory factor analyses, 31 social impact statements could be categorised into four tangible and two intangible impacts. The tangible factor Economic improvement obtained a low rating, meaning that it was not directly experienced by residents, while the intangible factor Community pride and upliftment obtained the highest rating among all factors. This, together with the fact that community members continue their support for the tourism industry, is a novel find, indicating the significant role of intangible social impacts in fostering community support. This finding shows the importance of incorporating intangible social impacts into tourism planning in developing countries. Contributions are made towards social impact research methodology and literature.     

Comparing levels of resident empowerment among two culturally diverse resident populations in Oizumi,Gunma, Japan

While resident empowerment has been a central aspect of the sustainable tourism literature, difficulties of putting the concept into practice have been noted given the heterogeneous nature of communities. “Community” is often divided by kinship, age, gender and ethnicity, and such division may influence the perceptions of empowerment. The goal of this study was to better understand heterogeneous perceptions of empowerment by administering the Resident Empowerment through Tourism Scale within the community of Oizumi, Japan. Oizumi has the highest concentration of Brazilian immigrants in Japan, and the town has embraced “ethnic neighborhood tourism” centered on Brazilian culture as a strategy for economic development. Oizumi's demographic makeup allowed for testing differences in perceived empowerment between members of the dominant ethnic group (Japanese) and members of the ethnic minority group (Japanese Brazilians). Analysis of 650 completed questionnaires revealed that Brazilians felt more psychologically and socially empowered than Japanese residents, indicating a shift in the balance of power between the ethnic groups. Results also revealed that the political dimension of empowerment was rated relatively low among both groups, suggesting a general lack of opportunities to participate in the planning process. Implications for both practice and theory are presented.     

Cognition of disaster risk in a tourism community: an agricultural heritage system perspective

Cognition of risk is the first step in reducing disaster damage and losses. In this study, risk cognition in the Hani Rice Terraces, the core tourism attraction in Yuanyang County, Honghe Prefecture, Yunnan, China, is analyzed based on field survey and participatory geographic information system (GIS). The results show that tourism communities have cognition of risk; are more sensitive to hazards (especially drought); have more severe potential damage and losses from hazards; and also have more enthusiasm to adapt to disaster risk, when compared with a non-tourism community. On disaster vulnerability maps, the tourism communities identified the unique “Forest – Village – Terrace - River” landscape while the non-tourism community only recognized the terrace and the village as the main elements affected by hazard. Also, the tourism communities had deeper understandings of drought, flash floods and landslide disaster risks. A conceptual model based on “Pressure – State – Response” relationships is put forward to explore the situation in which, in the tourism community, terraces have a greater variety of functions and enhanced values resulting in the spatial expansion of hazard effects.     

Charleston's newfound “entertainment zone”: should we be concerned?

This CIT Research Letter addresses issues related to the night-time economy and the rapid proliferation of bars along a section of a tourism oriented city's main street. Merely 10 years ago, locals did not frequent the area, it was of no interest to tourists, and it was regarded as a neighbourhood where one would not want to walk, especially at night. However, with the area's transformation to the nightlife centre of the city, issues have arisen that are of concern to city government officials. This paper considers these concerns.     

Local Venturing as Compassion Organizing in the Aftermath of a Natural Disaster: The Role of Localness and Community in Reducing Suffering

In contrast to models of compassion within existing organizations, this grounded theory study examines how ventures emerge relying on localness and community in direct response to ‘opportunities’ to alleviate suffering in the aftermath of a natural disaster. While a natural disaster is a surprising disruptive event devastating a local community, that local community is nested within a broader community, which can be a source of abundant resources. Ventures created in the aftermath of a natural disaster, given local knowledge and unencumbered by pre‐existing systems, procedures, and capabilities, are highly effective at connecting the broader community with the local community through customizing resources to meet victims' needs and to quickly delivering these resources to alleviate suffering.     

Mineral wealth – ‘in the name of morafe’? Community control in South Africa's ‘Platinum Valley’

Direct control of mineral resource wealth by communities in resource-endowed regions is advocated as a panacea to conflict and fundamental towards attainment of self-determination and local autonomy. Based on the study conducted in Royal Bafokeng and Bakgatla Ba Kgafela, the two prominent, platinum-rich traditional communities in South Africa's North West Province, this article reveals that, although mineral wealth in South Africa's platinum-endowed communities such as Royal Bafokeng is reportedly distributed ‘in the name of morafe’ (‘community’ in Setswana), inadequate participation produces polarised local priorities and tensions at the grassroots level. Community control of mineral wealth is thus likely to paradoxically generate conflict and exclusion at the traditional community level, particularly in contexts where participation in mineral wealth-engendered community development is championed by traditional leaders through customary-derived spaces of local engagement.