模仿创业研究综述与未来展望

模仿创业在中国独特的转型时期对经济增长具有一定推动作用,然而目前有关模仿创业的相关研究仍然较少,因而有必要对模仿创业相关研究进行系统梳理。该研究在梳理国内外相关文献基础上,试图明晰当前模仿创业的研究趋势,界定模仿创业概念内涵,提炼其特点及模仿方式,总结模仿创业的诱因及关键影响因素,揭示模仿创业产生的结果。最后将当前研究主题纳入一个综合研究框架,总结现有研究不足,并展望未来研究方向,以期为后续学者深入探究模仿创业提供启示。     

The effects of scent on consumer behaviour

This article presents a systematic review of extant research on the effects of scent on consumer behaviour for readers of the International Journal of Consumer Studies. Although many articles have been published on this topic in recent years, there is a need for a comprehensive summary of up‐to‐date findings in this area of research. A systematic literature review is conducted with selected Chartered Association of Business Schools‐ranked journals in the fields of marketing and psychology, covering the period between 1980 and 2015. Thematic areas include the impact of scent on consumers’ cognitive and affective responses, attitudes and perceptions, as well as memory and behaviours. Relevant mediators and moderators of the effects of scent on these variables include affect, cognition, awareness and individual or environmental stimuli. Gaps for future research are identified and include the role of consumer awareness of scent and its influence on behaviour. Although this article provides a systematic review of the literature within the fields of psychology and marketing, it acknowledges that a large body of research regarding human responses to odours exists within other disciplinary fields such as neuroscience. The potential for, as well as the ethical caveats of, using scent stimuli for marketing purposes are also considered. This article makes a significant contribution to the consumer behaviour literature given its systematic article selection and review process, encompassing the most up‐to‐date research and focusing on all key thematic areas related to scent and consumption.     

Celebrity endorsements: a literature review and research agenda

This paper presents a narrative review of celebrity endorsement research. The review identifies six areas of research on celebrity endorsements (celebrity prevalence, campaign management, financial effects, celebrity persuasion, non-evaluative meaning transfer, and brand-to-celebrity transfer). A review of the research in each area identifies key findings, conflicting results, and research gaps. In addition, this paper reviews the celebrity endorsement literature with a focus on the psychological processes underlying celebrity endorsement effects that has been put forward in the literature. Based on the review an agenda for future research is offered.     

多媒体技术在英美文学教学中的运用

以建构主义学习理论和读者反应批评论为理论基础,多媒体辅助英美文学教学应遵循学习者中心原则、交互性原则、科学性原则、基本性原则、有针对性地选择媒体形式,开展多样化的课堂教学活动,提高课堂教学实效。     

浅论三十年代前后左翼叙事文学的颓废情调

20世纪二三十年代,左翼文学在突出革命主题的同时,不可避免地带有颓废情调。一方面表现在内容上的颓废叙述,一方面表现在选题上的颓废倾向。     

文献资源建设与和谐图书馆发展

文献资源是图书馆为读者提供服务的坚实物质保证,是和谐图书馆开展各项工作的基础。本文从建设科学合理的馆藏文献资源、文献资源的建设与应用等方面论述了文献资源建设与和谐图书馆发展的关系。     

高校中文系外国文学课程教学的困境与出路

我国高校中文系外国文学教学在教学观念、教学模式、教学方法、评价方式等方面存在许多问题,不能适应21世纪新形势下对人才培养的要求。只有更新观念、创新模式,才能走出困境,提高课堂教学质量。     

面向服务的标准信息专题知识组织

文章通过分析国内外标准信息专题服务现状,指出当前国内标准文献服务机构在服务过程中存在的问题。通过市场调查,推测出今后标准文献服务的发展趋势是通过对标准信息进行专题知识组织来开展多类型的专题服务,通过自身开展的试点研究总结出一套标准信息知识组织流程。     

多媒体、网络技术在英国文学教学中的应用

摘要:一直以来,英国文学课始终面临着教学内容庞杂、课时少、教学手段陈旧、教学目的不明确、学生兴趣不浓厚等诸多问题。多媒体、网络技术的发展为解决上述问题,改革英国文学课传统教学模式提供了可能。通过以教学实例为证,探讨了多媒体课件、网络自主学习平台,以及博客、讨论群等网络技术手段如何在英国文学课教学中得以整合并有效应用。     

从文艺思潮到艺术方法——象征主义与中国现代文学

五四新文学全面开放的姿态为我们迎来了象征主义等西方文艺思潮,时至今日余威犹存。着眼于二者的复杂勾连,理清象征主义的概念,无疑有利于分析中国现代文学家对其偏爱的多方考虑。象征主义不遗余力的译介传播,促成了随后在文学批评、各个文体的创作及理论层面上中西诗学的融通。