Sports Marketing

Although text messaging as a communication tool in society is rampant, research on its effects within print advertisements is lacking. To help fill this void, we employ three between-subject experiments (i.e., Study 1: text message vs. no text message; Studies 2 and 3: text message vs. traditional language). We posit that using text message copy in print ads is a unique (as grounded in distinctiveness theory) and fitting (as grounded in communication trust theory) approach to commune with targeted viewers and, therefore, should lead to favorable advertising outcomes. The experimental results confirm this notion. For example, responses concerning ad novelty, attention toward the ad, attitude toward the ad, purchase intention, and perceived brand trust are more favorable toward the text message condition ads. Implications and directions for future text message-related research are discussed.     

Institutional dimensions underlying public trust in information on technological risk

This paper examines the determinants of trust in public information on technological risk in a petrochemical complex located in Tarragona (Spain). Data from focus groups (eight) and a questionnaire survey (N = 400) are drawn together to analyse how two local communities exposed to major chemical hazards perceive information on risk and its sources. Results show how trust relies on two main factors, namely expertise and trustworthiness, that are significantly influenced by a third one, antagonism. Results also illustrate the relevance of the institutional context when understanding how communities give meaning to the available information on risk.     

Business incomes in rural Nicaragua: the role of household resources,location, experience and trust

This paper analyses the determinants of business income for rural households in Nicaragua. A sample of 1030 households was studied in order to assess the importance of material and behavioural factors that influence income from business activity. The households are involved in manufacturing, trade, services or have a mixture of businesses. They generally have a low income and asset value. Households supplement their income from wages and agricultural activities. To estimate non-farm business income per employed person we analyse the impact of resources, location, entrepreneurial experience and trust. Our results show that household resources and entrepreneurial experience are significant determinants for business income in all sectors. Trust is also important, particularly generalized trust. The contribution of other forms of trust, such as institutional trust, depends on the sector in which households participate.     

Do formal contracts and relational governance function as substitutes or complements?

Relational exchange arrangements supported by trust are commonly viewed as substitutes for complex contracts in interorganizational exchanges. Many argue that formal contracts actually undermine trust and thereby encourage the opportunistic behavior they are designed to discourage. In this paper, we develop and test an alternative perspective: that formal contracts and relational governance function as complements. Using data from a sample of information service exchanges, we find empirical support for this proposition of complementarity. Managers appear to couple their increasingly customized contracts with high levels of relational governance (and vice versa). Moreover, this interdependence underlies their ability to generate improvements in exchange performance. Our results concerning the determinants of these governance choices show their distinct origins, which further augments their complementarity in practice. Copyright © 2002 John Wiley & Sons, Ltd.     

我国信托公司经营行为异化的博弈分析

本文以博弈论作为主要理论基础,结合委托代理理论,对我国信托公司的经营行为异化进行研究和分析,提出导致我国信托公司经营行为异化的因素虽然众多,但信托制度供给的不足是导致信托公司经营行为异化的外在主要因素;而信托公司委托代理关系的不合理是导致信托公司经济行为异化的内在主要因素。借此,为我国信托公司今后的健康发展提供借鉴和参考。     

管理因素对电子商务信用风险的影响研究

电子商务信用风险已成为电子商务进一步发展的主要障碍,影响电子商务信用风险的因素是多种多样的,这些因素的影响机理也是复杂的。分析了管理因素对电子商务信用风险的影响机理;比较两种管理因素对电子商务信用风险的影响效果。     

软件外包合作关系信任演化路径和模型研究

软件外包企业间相互信任通过合作关系发展起来，而信任的发展又会促进双方谋求更多的合作，从而形成循环向上的发展过程。在伙伴关系前提下，信任演化路径由感觉、感知、感化再到系统管理阶段，由感性信任的逐步积累，进而上升到对理性信任的科学项目化管理。最终合作双方的信任管理能根据不同项目变成不断的良性循环，信任变成了外包企业中的一种文化。     

How do trust and property security influence household contributions to public goods?: The case of the sloping land conversion program in China

Trust and property rights are generally considered to influence farmers' behavior regarding resource use and environmental management. Previous studies show that higher trust levels may enhance contributions to public goods. This paper investigates how trust and (land) property rights security influence the provision of one concrete public good: land protection through the Sloping Land Conservation Program in China. The analysis is based on household survey data from Ningxia Autonomous Region in China. From our questionnaire two trust factors are derived and distinguished, using factor analysis: general trust and kinship trust. Farm households are less likely to contribute to public goods when they perceive more secure land rights, but trust has mixed effects on public goods. The results show that general trust and kinship trust may rely on two opposite effects for influencing public goods provision. On the one hand, high levels of general trust may directly enhance people's willingness to provide contributions to public goods (by reduced likelihood to reconvert forest land) when farmers are aware of the positive environmental effects of the program, that's the public goods effect. On the other hand, general trust may also make it more likely that people invest more in their own private goods to pursue their own welfare (a more likely reconversion of forest land to arable land), that's the private goods effect. The final outcome depends on the size and direction of both effects. Compared to general trust, kinship trust is more inward-looking and self- or group-interested compared to more reciprocal general trust. Thus, unlike general trust, kinship trust may have no significant public goods effect on the provisioning of public goods.     

清理整顿后中国信托业务的发展思路

近几年国家为规范信托行为 ,对信托业进行了全面的清理整顿工作。本文主要探讨现阶段适合我国国情的信托业发展模式 ,通过设计多样化的信托品种 ,防范风险、保障信托投资机构稳健经营。