Canadian Consumer Willingness to Pay for Omega-3 Meat

This study analyzes Canadian consumer willingness to pay for omega-3 enhanced beef, pork, and chicken. Using a nationwide survey conducted by ACNielsen in 2006 and choice modeling framework, results indicate that smaller household, households with high incomes, and households that have previously purchased an omega-3 product are willing to pay a premium for omega-3 beef, pork and chicken. The results also suggest that consumers that have previously purchased an omega-3 product are willing to pay a higher premium for the respective omega-3 meats compared to households that have never purchased an omega-3 product. Also, premiums are highest for omega-3 beef, followed by omega-3 pork, and last, omega-3 chicken.     

消费者为什么选择循环行为——城市消费者循环行为影响因素的实证研究

本文通过问卷调查，对城市消费者循环行为（包括购买行为和使用行为）的影响因素进行实证检验。结果表明，城市消费者的循环行为主要取决于垃圾问题感知、垃圾循环知识、垃圾责任意识、个人消费观念和年龄五个变量。可见．用心理意识因素（垃圾问题感知、垃圾循环知识、垃圾责任意识、个人消费观念）和人口统计因素（年龄）可以有效地区分循环型消费者和非循环型消费者。这对相关公共政策．尤其是城市垃圾管制政策提供了一定的借鉴和启示。     

The Impact of Consumers’ Need for Uniqueness and Nationality on Generation Y's Retail Patronage Behaviors: Investigating American and Taiwanese Consumers

ABSTRACT

Generation Y (Gen Y) consumers are now one of the most influential buying segments in U.S. history. This article empirically assesses the extent to which American Gen Y consumers and same-aged Taiwanese consumers’ need for uniqueness serves as a meaningful discriminant across retail patronage behaviors for branded apparel products. Results indicate a great deal of similarity between the two cultures’ need for uniqueness. Empirical findings reveal that consumers’ need for uniqueness does influence retail patronage behaviors. The implications of the similarities and differences between American Gen Y consumers and their Taiwanese counterparts serve as potential managerial mechanisms for building and sustaining retail patronage in a globalization era.     

The effects of financial literacy on the borrowing behaviour of Turkish financial consumers

Our research attempts to measure the effects of financial literacy of Turkish financial consumers on the borrowing behaviour. A questionnaire is administered to a sample of 550 people in the city of Eskisehir. In‐depth interviews are undertaken with 10 financial consumers to support the findings. Findings of the study indicate differences in the borrowing behaviour of consumers with different levels of financial literacy. Considering the relationship between financial literacy and borrowing behaviour, we suggest that attempts to increase financial literacy of financial consumers may have important implications in the prevention of excessive borrowing.     

发达国家消费者权益法律保护审视及启示

随着社会的不断发展，有关消费者权益的法律保护正日益成为世界性的热门话题，对消费者权益进行法律保护的程度如何也已成为衡量现代国家文明程度的重要标志之一。为此，文章着重论述了我国对消费者权益进行专门立法保护的必要性和重要性、现行有关立法的不足等问题，并在此基础上提出了进一步完善有关立法的建议和对策。     

Unique but integrated: The role of individuation and assimilation processes in teen opinion leadership

Opinion leaders propel the diffusion of innovation and exert a significant influence on the marketplace. This influence is especially pronounced during adolescence, a period marked by increasing reliance on peers and the emergence of a tension between two countervailing needs: assimilation and individuation. A survey of 1142 adolescents reveals that these developmental needs affect adolescent opinion leadership in the critical clothing market. Adolescent opinion leadership relies on a balance between desires for assimilation (i.e., centrality within the peer network) and individuation (i.e., need for uniqueness); adolescents' susceptibility to peers' normative influence and gender moderate these relationships. Adolescents who occupy central positions within their peer network tend to be opinion leaders, though only if they are not susceptible to normative influence. Position within the peer network is a key for girls, whereas need for uniqueness is a key for boys. These differences implicate different approaches for managers targeting adolescent males and females.     

Understanding attributes affecting meal choice decisions in a bundling context

This study examined attributes that contribute to consumer meal choice decisions within a prix fixe menu. Drawing on typologies of consumer purchase behavior, factors potentially influencing consumers’ meal choice are identified and empirically tested. The results showed that consumers consider value for price as the most important consideration for their meal bundle choices. The results also indicated that familiar and healthy foods also contribute to the selection process. However, consumers tend to avoid the risk of choosing new menu items.     

基于平台治理视角下的电子商务打假问题

21世纪的今天,电子商务的快速发展为网上交易平台的崛起提供了前所未有的机遇。然而,电子商务的快速发展也带了一些问题,电子商务平台假货不断涌现,严重损害了消费者的合法利益,所以在平台治理机制的视角下对电子商务的打假问题进行研究是十分必要的。通过对平台治理机制的叙述,了解当今电子商务发展现状以及假货问题存在的严重性,从内部和外部两个方面提出治理对策。切实解决这一问题,给出合理对策,对电子商务交易中如何保护消费者权益具有一定的参考意义。     

消费者品牌依恋的影响因素研究

品牌依恋作为品牌关系管理的新视角,也是影响消费者品牌忠诚的重要因素.然而,目前关于品牌依恋的影响因素的研究尚不够系统.从消费者、品牌及消费者与品牌之间的关系三个角度出发,系统化的研究品牌依恋的影响因素,旨在为企业提出可行的营销建议,提升消费者的品牌依恋程度.     

Consumer-Driven Healthcare: Information,Incentives, Enrollment,and Implications for National Health Expenditures

We highlight the importance of information for consumerdriven healthcare (CDHC), describe barriers, display data on adoption rates and product features, and use a new health modeling approach to investigate the potential impact on national healthcare expenditures. We conclude with an assessment of the prospects for CDHC as a revolution of information, competition, and market orientation; and we discuss potential pitfalls, including concern regarding vulnerable populations. While the jury is out on the ultimate effects, enrollment in CDHC programs— while still small—is growing rapidly; utilization and costs for subscribers appear to be moderating; and creative benefit structures emphasize health promotion alongside previously unseen cost consciousness. JEL Classification I11