道德行为的情境模式与茨威格价值判断的迷误

茨威格的三篇小说反映出作家本人由于不了解道德行为的情境模式,导致他对道德行为的价值判断陷入迷误,并且对笔下那些在本能的情欲冲动支配下产生＂出轨＂行为的女性表现出太多的同情和赞赏。当代中国社会和女性文学中存在着类似不良倾向,对社会发展产生着一定的消极影响。     

Ethical Character and Virtue of Organizations: An Empirical Assessment and Strategic Implications

Virtue ethics has often been regarded as complementary or laissez-faire ethics in solving business problems. This paper seeks conceptual and methodological improvements by developing a virtue character scale that will enable assessment of the link between organizational level virtue and organizational performance, financial or non-financial. Based upon three theoretical assumptions, multiple studies were conducted; the content analysis of 158 Fortune Global 500 firms ethical values and a survey of 2548 customers and employees. Six dimensions of organizational virtue (Integrity, Empathy, Warmth, Courage, Conscientiousness and Zeal) are identified through confirmatory factor analysis, and validated against satisfaction measure. Strategic implications of virtue characters are discussed.     

Multiple Levels of Corporate Sustainability

According to Dr. Clare Graves, mankind has developed eight core value systems,1 as responses to prevailing circumstances. Given different contexts and value systems, a one-solution-fits-all concept of corporate sustainability is not reasonable. Therefore, this paper presents various definitions and forms of sustainability, each linked to specific (societal) circumstances and related value systems. A sustainability matrix– an essential element of the overall European Corporate Sustainability Framework – is described showing six types of organizations at different developmental stages, with different forms of corporate sustainability, each supported by specific institutional arrangements.     

Integrated marketing as management of holistic consumer experience

In a bid to combine the two major perspectives (strategic communications and strategic brand management) of Integrated Marketing Communications (IMC), this article proposes a Holistic Consumer Experience Management framework. According to the framework, the key mission of IMC is to effectively manage the mediated impression of and the direct encounter with the brand, so that synergism ensues among all the interrelated elements of IMC, including research and development, manufacturing, price formulation, channel arrangement, consumer service management, marketing message construction, and communication program execution. As such, IMC is capable of enhancing the holistic consumer experience and creating a holistic brand value structure, which can unite the consumer's sensory, emotional, social, and intellectual experiences in a new and positive way.     

基于价值链的房地产企业核心竞争力分析

运用价值链分析与竞争优势理论方法分析房地产企业创造价值活动的过程,提炼房地产企业创造价值的战略环节和保持竞争优势的源泉,进而归纳和总结了房地产企业的核心竞争力,即战略规划能力、资源整合能力和创新能力。     

内部控制与企业价值的相关性:实证分析

为了研究内部控制与企业价值的关系,本文构建了中国上市公司内部控制综合评价指数(ICI),包括控制环境、风险评估、控制活动、信息与沟通、监督评价五个方面。通过实证数据检验,发现我国上市公司内部控制的建立和完善确实对企业价值有显著的正向促进作用。     

Ethics in Business: Answering the Call

What might happen if business leaders across the globe viewed their work as a sacred calling in a religious sense? Might not the world be a far better place? This paper is an effort to stimulate debate and discussion on this topic. Concepts addressed include: (a) ethics in business, (b) ethical standards in business settings, (c) the role of law, (d) levels of corporate responsibility, (e) the role of religion in business ethics, (f) the idea of business as a calling in a religious sense, (g) the elements of modern corporate culture, (h) creating an ethical corporate culture, (i) demonstrating corporate social responsibility, and (j) providing servant leadership. The introduction to the paper shows how these concepts interrelate; its conclusion offers a challenge to business leaders to answer their call to business in the truest sense.     

旅游者感知价值模型、测度与实证研究

感知价值是竞争优势的新源泉.本文通过剖析顾客感知价值理论及研究进展,致力于构建旅游者感知价值的结构模型,探讨旅游者如何形成对旅游经历价值的感知.实证研究以内地居民"香港游"为例,验证理论模型及其假设,开发出旅游者感知价值测评量表,为旅游地管理实践提供了一个实用测量工具.     

草原生态系统旅游价值的评估——以内蒙古自治区四子王旗为例

本文以内蒙古自治区四子王旗为例,利用环境与资源经济学中旅行费用法(TCM)研究草原旅游利用价值.得到四子王旗草原生态系统的旅游价值为6411.67万元人民币,是四子王旗草原旅游统计收入的12.47倍,说明草原旅游目的地蕴含着巨大的旅游价值.但是,这种价值的实现必须建立在草原旅游生态系统健康安全的基础上,需要旅游目的地选择合理的发展模式,保障生态系统安全.     

Valuation of nature-based tourism resources using dichotomous choice contingent valuation method

The purpose of this paper is to measure the potential revenue from nature-based tourism resources in the environmentally sensitive area of Mt Minju, South Korea. A dichotomous choice contingent valuation method was employed to estimate the mean willingness-to-pay, contingent on a hypothetical market scenario. The empirical results show that the economic value of nature-based tourism resources was estimated at 5905 Won (ca US$ 7) per visitor. This implies that the significant economic value of natural resources will be lost from any large-scale development by degrading natural environments. In addition to the value of natural resources, nature-based tourism also provides the locally owned small tourist businesses with lower leakages than the externally owned large-scale ones. Low leakage implies that local residents gain more direct income from nature-based tourism.