基于农业生产组织视角的西部地区农产品电商平台的使用意向研究

基于理性行为理论、扩展的技术接受模型构建概念模型,分析西部地区农业生产组织对农产品电商平台的使用意向及其影响因素。研究证实感知有用性对电商平台使用态度的正向影响最大,政府支持次之,感知成本负向影响较小;感知易用性对使用态度没有显著的正向影响;使用态度对使用意向的正向影响起到主要作用,政府支持起到辅助作用;使用态度均在各变量之间起到中介作用,感知有用性在感知易用性和使用态度的相互作用中具有显著的中介效应;政府支持对行为意向具有直接和间接的双重效应,而感知易用性能够通过感知有用性和使用态度的双重中介作用对行为意向产生显著影响。据此提出相应的管理策略,以有效提高农业生产组织使用电商平台的意愿、推动电子商务助力乡村产业振兴,突破西部地区农产品电商发展的瓶颈。     

Employee perceptions towards web-based human resource management systems in Sri Lanka

Despite the great volume of theoretical foundations on technological influence on human resource management (HRM), there has been little empirical evidence in the area of web-based electronic HRM systems. Further, all such empirical research attempts have been taken in the Western world. In the context of globalization of business operations and interlocking supply chains, research on web-based HRM systems in Sri Lanka is interesting, relevant and timely since there is an increasing interest in understanding technological influence on workers in non-Western cultures, especially in an emerging economy that has a reputation for information technology outsourcing. The purpose of the study was to investigate employee perceptions towards web-based electronic HRM systems in Sri Lanka. For the research, 30 firms with web-based HRM systems as a stand-alone automation serving employees' HRM needs belong to service and manufacturing sectors operating in Sri Lanka were surveyed. The findings suggested that system usage is high and user satisfaction is moderate. The level of complexity of the system is moderate and it significantly correlates with system usage. When the age of the system in operation is younger, it is more likely that the users were to be satisfied with it. Further, users did not perceive web-based electronic HRM system as a method of shifting administrative responsibilities of HRM activities to them.     

基于形象思维的创新能力培养的分析

分析了创新教育中形象思维的独特性、基础性和源头性,指出创新能力是一种社会属性,可以通过锻炼和培养而得到提高。首次提出了结构功能原理"使用情景"的形象认识。通过对教学实践和创新应用实践的分析,强调了训练和触发形象思维能力,可以有效地、显著地提高创新思维能力。     

Brand Actions on Social Media: Direct Effects on Electronic Word of Mouth (eWOM) and Moderating Effects of Brand Loyalty and Social Media Usage Intensity

Most existing social media research has been user focused. This study looks at social media from the brand's perspective by testing (1) theoretical links between brand-action antecedents and positive electronic word of mouth (eWOM); and (2) how brand loyalty and social media usage intensity moderate the relationships between the antecedents and eWOM. Using structural equational modelling from 290 Facebook users, we find empirical support for three brand action constructs (personalization, responsiveness, and transparency) to eWOM. We also find the moderating effects of social media usage intensity and brand loyalty on the relationship between responsiveness and eWOM. Theoretical and managerial implications for these findings are discussed.     

A cognitive model to predict domain-specific consumer innovativeness

Marketers who launch innovative products need to identify consumers who are willing to learn about, buy, and use these innovations. To optimize marketing campaigns, practitioners need to know the characteristics of this key segment in the diffusion process. Previous research, however, provides confounding results about antecedents of innovativeness because of two limitations: (1) previous studies have conceptualized innovativeness on different levels of abstraction (2) previous studies have not taken into account the influence of the product category. The present paper suggests a conceptual framework to overcome these shortcomings. Based on this framework, the paper suggests a theoretically founded cognitive model of domain-specific innovativeness for a product category with a utilitarian benefit. This model is empirically tested in the field of automotive interior. To this end, 521 German car drivers were surveyed. The results of structural equation modeling show that domain-specific innovativeness for utilitarian products is mainly influenced by specific need for cognition, special interest media usage and domain-specific opinion leadership.     

国际直接投资理论的新发展对中国利用外资的启示

伴随着全球贸易及投资自由化的蓬勃发展,经济全球化浪潮一浪高过一浪,国际直接投资领域出现了许多新的特点和趋势。国际直接投资的不断发展变化,要求有相应的国际直接投资理论对其进行诠释、引导。正是在新的形势和环境中,国际直接投资理论得到新发展。与此同时,近几年中国利用国际直接投资却一直呈徘徊和下滑态势。如何根据国际直接投资理论的新发展来加快引进国际直接投资,成为摆在中国政府面前迫切需要解决的问题。     

香港的用地分类与规划控制

香港的用地分类采用广义的概括用途方法,主要依据使用性质,同时兼顾经营方式、土地供给方式、投资主体及规划影响等因素。在地区层面采用了一套以规划管理单元为核心的直接面向规划管理实际需要的土地用途地带控制方法,以利于综合解决地区层面的交通、环境等规划问题。分析了香港用地分类的依据、主要内容和规划控制方法,进一步探讨了用地分类和规划控制之间的关系,总结了香港经验给我们的借鉴和启示。     

Online job search in the Spanish labor market

Using data from the Spanish survey on equipment and use of ICTs in households for the period 2007–2011, we study the decision of Spanish jobseekers to search for a job online, and explore potential differences between unemployed and employed workers. Since only those jobseekers that have accessed the Internet can perform an online job search, we use bivariate probit selection models to correct for potential selection bias. Our results show that Internet Spanish jobseekers tend to be younger, better educated, more Internet-savvy, and live in urban areas compared to those that only use traditional search channels. However, we find that employment-to-employment and unemployment-to-employment transitions differ by gender, nationality, household income, and time aggregate factors. We find evidence of a digital divide in adoption and usage by age and educational attainment. These findings suggest that policy makers and human resources managers should take into account these disparities in Internet usage to guide their public programs and recruiting strategies.     

诗性语言的超常规搭配

本文着重探讨了诗性语言的超常搭配问题，由超常搭配现象看其艺术魅力，就其实质——心理语言的再现，原则——等价原则、和使用法则进行了探讨，并辅以例证。     

Examining the Factors Affecting Perceived Enjoyment and Usage Intention of Ubiquitous Tour Information Services: A Service Quality Perspective

With the advances in mobile technologies, the ubiquitous tour information service has been emerging as a new solution for providing tour information. This study examined the effects of ubiquitous tour information service on perceived enjoyment and usage intention by tourists. The study begins with a preliminary survey of mobile device users’ motives and perceptions of usage, followed by a review of the related literature. The measurements were derived from this process. The demonstrative analysis results classify the quality of ubiquitous tour information service into four categories: system quality, information quality, interface design, and convenience. Before analyzing the data, an exploratory factor analysis for reliability and validity assessment was conducted. Whereas the factors of interface design and convenience did not have a significant impact, the remaining two factors, system quality and information quality, impacted users’ perceived enjoyment to a much greater extent. The four categories of ubiquitous tour information service were shown to affect usage intention. Of the four factors, system quality was found to have the highest impact on usage intention, followed by convenience, interface design, and information quality, in that order. The association between perceived enjoyment and usage intention was also supported. Based on the results, academic and managerial implications are discussed.