论室内的意境设计

室内空间设计中的意境是设计师与受众情感上的共鸣,以增强室内空间的精神品位和艺术情调,满足人的需求。     

The industrial brand personality scale: Building strong business-to-business brands

To remain distinct and build strong business relationships in a competitive business-to-business (B2B) environment, an increasing number of industrial marketers attempt to exploit the potential of branding. However, brand management in the industrial sector is still at its starting point. For this reason, the authors introduce the concept of brand personality to industrial markets. Based on a series of qualitative and quantitative studies, the authors develop and validate an Industrial Brand Personality Scale. Furthermore, they examine whether brand personality perception differences exist among different types of industrial transactions and among different members in the buying center. The analysis yields a framework for theoretical discussion and provides B2B managers with a tool to build strong B2B brands in an increasingly competitive industrial market.     

A methodology for optimal product positioning with engineering constraints consideration

Due to the complex mapping relationship between product attributes and engineering characteristics, as well as the correlations between engineering characteristics and the engineering constraints on a product, a new product following a probabilistic rule of multidimensional scaling may not be in an optimal position in product engineering space. In this paper, a new methodology for optimal product positioning by considering engineering constraints is proposed. In the proposed methodology, perceptual mapping and house of quality are introduced to link the consumer perceptual space, and product engineering space. The degree of overall customer satisfaction is considered in the rule of consumer choice probability. Based on this, an optimal product positioning model can be established. Genetic algorithms are introduced to solve the problem of the optimization model due to its non-linear characteristics. By applying genetic algorithms, the optimal value settings of a new product's engineering characteristics can be obtained. An example of optimal positioning and determination of value settings of engineering characteristics of packing machines is used to illustrate the proposed methodology.     

无线传感网在库存管理中的应用研究

现阶段在我国的多数地方,库存管理仍然存在人工填单、人工记账等较落后的人工管理方式,为此提出了无线传感网在库存管理中的应用研究。介绍了无线传感网的优点,分析了库存管理的需求情况,设计了无线传感网在库存管理中的硬件结构、软件测试平台与实时查询过程,同时提出了无线传感网应用中应注重的安全措施。     

Zigbee在U型巷道立体仓库中的应用

以Zigbee无线通讯技术为基础,介绍了无线通讯在立体仓库系统中的应用,并比较了几种无线通讯方式的优劣,提出了各自的应用环境,结合现有仓库的布局,提出了无线通讯模块的布局及网络控制流程。     

基于RFID的化工类产品仓储高效管理与实时安全监控的无线网络化综合系统研究

基于RFID技术、多类型监测(温度,湿度及各种类型的腐蚀性、爆炸性、有毒有害气体浓度的监测)集成传感器技术、无线及网络化通讯技术和计算机软硬件技术、管理技术,将它们有机整合实现对储存中化工产品的自动化高效管理与多安全性指标的实时监控,并能通过无线网络在全球范围内实时监管和查询。实现了对化工产品的出/入库自动控制、产品存放位置的精确快速确定及数量的精确快速统计和信息的快速查询。     

高职院校《计算机平面设计》课程教学的探讨

从计算机平面设计课程特点和职业教育需求角度,对计算机平面设计课程教学进行探讨。提出依据不同因素对课程教学进行定位,确定教学内容、教学方法和教学模式。在课程教学方案实施过程中,树立正确的课程教学观念,整合教学内容,综合运用不同的教学方式。在教学效果评价方面建立校内评价和校外评价相结合兼顾认证竞赛成绩的五环式综合教学效果评价机制。     

准确的定位是期刊腾飞的翅膀

定位是期刊的命根子。当今,在电视,特别是互联网等新媒体的挤压下,在读者对刊物阅读的品位情调、价值取向日趋个性化的形势下,将期刊置于大市场环境中,对其进行全面而客观的审视与评估,适时地调整定位坐标是期刊生存、发展的客观需要。     

油田社区服务“三精”质量控制模式的实践与思考

介绍了油田社区服务单位的现状与特点,联系实际论述了精准定位、精确作业、精细管理质量控制模式的概念与架构,探讨了该模式运行的关键控制点、控制措施及其推行该模式产生的效果。     

成都国际旅游营销的市场细分与定位研究

城市国际旅游市场营销必须建立在科学的需求分析预测基础上,才能确保后续管理活动的正确和高效.本文基于对海外10个国家和旅居国内4城市的外籍人士的问卷调研,聚类分析出成都市国际旅游客源的5大细分市场,阐明了各目标市场的类型特征及其相应的产品结构性开发,并就成都实际提出了整合旅游营销传播的市场定位体系.