Agile Opportunities in the Chinese Automobile Market and Marketing Recommendations for Chinese Automakers

This paper is based on a study of the Chinese automobile market and industry and aims at proposing marketing recommendations for Chinese automakers. We approach the problem by putting the customer at the central focal point of all marketing operations. We look for agile opportunities in the Chinese automobile industry and identify customers＇ needs and expectations in the current and future markets and propose solutions to satisfy those needs. We, then, develop a strategic marketing framework based on the 5P marketing model and Blue Ocean Strategy to make best use of the agile opportunities.     

Tourists and traditional divers in a common fishing ground

We study socio-ecological models for a fishing ground open to tourists. On Jeju Island, Korea, women traditional divers called “Haenyeo” harvest resources in a common fishing ground. To investigate the impact of introducing tourists on the benefit to the fishing association and the resource level, we examine two models that differ in the way the number of tourists is controlled. In the first model, the fishing association charges an entrance fee to tourists and the level of the fee is chosen to regulate tourist number. In the second, only a part of the fishing ground is made open to tourists, and the fraction of the ground open is chosen to control the tourist number. In both models, the fishing association seeks to maximize its total benefit. Analysis shows that the way the number of tourists increases with the availability of resources strongly influences the distribution of benefits among the fishing ground stakeholders. Finally, we discuss policy implications of our results and how local government can reduce the risk of introducing tourism.     

渔文化旅游资源开发研究——以浙江省象山县为例

以具有中国渔文化之乡美誉的浙江省象山县为例,对渔文化旅游资源开发进行了探讨。象山渔文化是在历史发展过程中形成的,具有相对封闭性和兼容性、继承性和变革性、共同性和差异性、传统性与现代性等特征。通过实地考察和查阅相关资料,归纳和梳理了象山县渔文化旅游资源,并对旅游资源开发进行了地理位置优势、生态环境优势、客源市场优势和政策优势分析,最后提出了开发对策与建议。     

广西保税物流体系带动产业发展研究——基于海洋经济与港口物流的互动视角

广西保税港区是中国-东盟自贸区的重要窗口,实践表明,海洋经济与港口物流之间存在直接的互动关系,为此,借鉴浙江省在海洋经济与港口物流互动发展方面的成功经验,分析了广西港口物流与海洋经济的后发优势,深入探讨了广西如何以保税物流体系来带动千亿元产业发展的逻辑关系。     

从全球海运经营的视角评析航运企业未来的发展趋势——全面发展综合物流

海运业是受世界贸易大发展影响最大的领域之一.本文首先对全球性海运经营做了简单的介绍,而后阐述航运企业发展综合物流的必要性并提出了相关的措施,最后提出了航运企业在发展综合物流时应注意的问题.     

从广西看大西南出海通道建设

广西在大西南出海通道的建设中占有极其重要的地位，本文采用网络模型，按现状与规划路网两种情况，综合考虑陆上距离和去不同方向市场的海上距离，分析了北海（代表广西港口群）、湛江、广州等三条出海通道的三个港。各自的吸引范围。并由此得出了一些有益的结论。     

基于蓝海战略的中小型第三方物流企业分析

第三方物流在我国已经有十多年的发展历史,虽然企业数量有所增长,但多数都是中小型企业,并没有拓展相应的物流市场。主要针对我国目前第三方物流市场需求严重不足的现象,运用蓝海战略的两个重要战略分析工具：战略布局图和四步动作框架进行分析,重建买方价值,并提出了我国中小型第三方物流企业的发展建议。     

实施标准战略加快我国海洋能的开发利用

能源安全和温室气体减排是全球经济发展面临的重要问题,世界各国都在规划新的能源替代战略。海洋能作为一种有利于环保清洁的可再生能源,它的开发利用越来越受到我国政府的重视,由政府直接推动、各方积极参与的开发利用行动正逐步展开。海洋可再生能源开发利用标准体系的建立无疑对我国海洋能开发利用具有重要的现实意义。     

Local community reaction to the ‘no-take’ policy on fishing in the Tsitsikamma National Park, South Africa

Fishing in the Tsitsikamma National Park has officially been halted since 2001. However, the desire to fish in the Marine Protected Area remains high among the local communities in Tsitsikamma. This has led to illegal fishing practices in the park. Consequently, the reaction of the local communities was measured using semi-structured questionnaires, informal interactions, personal observations, and through a key informant workshop that was organized in the Tsitsikamma National Park. It was found that responses from local communities to fishing within the park were defined by their residence status, ethnicity, gender, income, and educational level. There is a general understanding by local communities that the purpose of the Tsitsikamma National Park is to conserve nature within its boundaries. However, there is a mismatch in the understanding of the term ‘conservation’ between the local communities and conservation officials of the South African National Parks (SANParks). Local communities consider conservation to include sustainable utilization while conservation officials from the practice pursue absolute protection of the marine fisheries resources. The majority of local communities in Tsitsikamma resent this SANParks ‘no-take’ policy on fishing. They would like access to the fisheries resources in the Tsitsikamma National Park for both subsistence and recreational purposes.     

社区变迁对区域经济的影响分析

社区变迁影响着区域经济的发展,社区在发展过程中所形成的固有优势影响着社区的进一步发展,社区的规模和制度创新引导着资源向城市、社区的流动,资源流动和资源优势使区域经济发展出现新的格局,区域经济的发展依赖于城市群经济和海洋经济的发展。