连锁零售企业人力资源管理困境探析——以浙江为例

近年来在我国沿海地区,连锁零售企业在快速发展的同时正遭遇越来越多的问题,其中最突出的问题存在于人力资源管理方面,如人力资源短缺与流失严重,人力成本增长过快等等。只有认真分析人力资源管理面临的问题并予以破解,连锁零售企业才可能克服发展的瓶颈,重新获得快速的增长。     

Technologies of Translocality: Vegetables,Meat and Dresses in Arab Muslim Detroit

The diversification of US suburbs in terms of race, ethnicity and immigration has created invaluable opportunities for scholars to study technologies of translocality‐in‐the‐making. Translocal landscapes are described as spaces of ‘here' studded with ‘parts of elsewhere' (Allen and Cochrane, 2007 )—but which pieces of the landscape count as meaningfully ‘of elsewhere', how do those parts get there, and what range of meanings can they signify? This article is based on qualitative, in‐depth interviews and explores these questions in the context of an Arab Muslim ethnic enclave and retail district in an inner‐ring suburb of Detroit. The findings indicate that ‘parts of elsewhere' are more internally pluralized, multifunctional, multidirectional and aesthetically diverse than commonly recognized. The implications of these findings challenge scholars to develop more robust frameworks to explain how translocal geographies are produced, why they matter, and how they can be recognized.     

双重混合渠道下零售企业定价策略研究

从实体零售商的角度分析了四种定价策略下三种渠道结构的渠道最优价格,剖析了网络渠道价格小于传统渠道价格应满足的条件。同时对定价策略D做了数值试验,讨论了不同情况下渠道成本、渠道价格差异变动系数以及潜在市场定位对企业利润的影响。     

关于美国高速铁路规划、铁路公司运营模式和分工合作的考察报告

通过走访美国西北大学交通研究中心、BNSF铁路公司、专业铁路解编组服务公司BeltLine Company、芝加哥城际及城市轨道交通、UPS芝加哥集散中心、世行铁路专家David Burns先生等,对美国高铁规划、铁路公司运营模式、铁路运输企业之间的专业化分工、零售铁路公司发展等进行调研,认为美国铁路发展对我国有重要的借鉴意义。     

Valuing and Pricing Retail Leases with Renewal and Overage Options

We consider retail leases with landlord overages options, with tenant renewal options, with both and with neither. We illustrate how the ratio of initial expected sales to the sales threshold can be manipulated to equate the value of the landlord overage options to that of the tenant renewal option at the same initial rent. Not only are the values equal, but the cumulative distributions of potential IRRs on the two leases are nearly identical, suggesting that these leases are equally attractive to risk-averse investors and thus that the same risky discount rate can be used in valuing the leases. In contrast, the appropriate risky discount rate for the overage lease is calculated to be 75–160 basis points greater than that for the renewal lease.     

零售品牌形象构成要素实证研究

良好的品牌形象可以降低消费者购物过程中感知的风险,从而提高其满意度和忠诚度,作为一种独特的竞争优势,它又可以使企业获得强大的品牌资产,并为品牌延伸提供了依据.笔者试图通过问卷调查,从消费者的视角识别出零售品牌形象的主要构成要素.研究发现,零售品牌形象是一个多维的概念,它主要由31个指标构成并可以划分为7个纬度.与国际零售品牌相比,本土零售品牌的名称更容易为消费者记忆与传播,消费者对本土零售品牌名称的认知明显高于国际零售品牌.     

新形势下出境游发展应处理好几个关系

2002年7月1日《中国公民出国旅游管理办法》的实施,将我国出境旅游带入一个历史新阶段,表现出五大发展特点。因此,现阶段出境游发展需要重新认识形势,重新定位市场,重新思考发展策略。在此基础上,对出国游组团社提出了五个建议：珍惜特许经营权;加强自律,规范经营、网络化、品牌化发展;三大旅游市场全面推进;努力争取进行跨国经营。文章分析认为,出境游组团社之间实行互为代理,有利于促进旅行社在营销层次的网络化,推动形成批发与零售的专业化分工体系。