Is less more or a bore? Package design simplicity and brand perception: an application to Champagne

Packaging design as a medium for brand communication has a strong impact on the point-of-purchase decision. Therefore, marketers need a keen understanding of how packaging design influences brand perception. Although many studies have investigated the impact of design elements like color or typeface, few have examined the impact of holistic variables like the degree of elaborateness. This study proposes to fill this gap by investigating the influence of the degree of simplicity/complexity in package design on brand perception. The topic is first investigated through a multidisciplinary approach mobilizing the fields of semiotics, art history and marketing. Then, we conduct an experiment in which three bottles of Champagne operationalizing three levels of simplicity/complexity are tested with a sample of 305 consumers. The results indicate that the simplicity/complexity of a package design has a significant impact on brand perception, with simplicity being associated with modernity, reliability, authenticity, success and sobriety and complexity with seniority, joy, imagination, charm, femininity and sophistication.     

艺术价值构成中的美和道德

关于艺术的价值构成问题一直是一个争论不休的话题,本文通过纵向和横向两方面的考察,对中外古今存在着两种完全对立着的艺术价值论--道德价值说和审美价值说做了深入剖析,在此基础上指出艺术的价值实现体现于艺术文本对审美与道德两个层面的价值关怀,因此本文立足于当下艺术创作的现实,强调在艺术价值的全面实现中,偏废任何一面都会使艺术受到损害.     

对女大学生参与体育艺术类课程学习动机的研究

高校体育艺术类课程能最大限度地实现教学与满足女大学生的健身学习需要,本文对课程相关的各类学习参与动机因素进行了分析,为今后课程的发展提供了一定的理论参考依据。     

The governmentality and accountability of UK national museums and art galleries

This study furthers our understanding of the role of governmentality mechanisms in relation to other-forming and self-forming accounts of art organisations, by using empirical data collected from interviews with senior managers of UK national museums and art galleries (MAGs) and from secondary published sources. The findings highlight how governmentality mechanisms had power-effects through the creation of knowledge about MAGs and the resistance strategies of MAGs. Whilst the governmentality mechanisms were expected to ensure the automatic functioning of disciplinary power, in some instances the government directly intervened to over-ride decisions taken by senior managers when these conflicted with political imperatives.     

论孙子的世界观与方法论——兼论孙子的思维方式在现代之应用

解析《孙子兵法》的《计篇》中哲理内容,可见孙子的世界观涵有对自然界、社会和思维的全面看法,体现了存在（物质）是第一性的、思维（精神）是第二性的、客观存在是可以被人类认识的、思维和存在具有统一性的哲学原理;孙子人本唯物论、能动可知论、发展变化观,进一步展现了孙子世界观的本质内涵。孙子的方法论,体现了辩证法的对立统一、质量互变、否定之否定规律。孙子的世界观与孙子的方法论聚焦于势,构成了以势为核的孙子势哲学体系。由于势是一种永恒地、普遍地客观存在的事物,所以现代人学习孙子,主要是通过学习《孙子兵法》中的哲学,领悟孙子的思维方式,以提高正确认识事物的能力和科学处理问题的本领。     

语言符号的颠覆与重塑——论冯小刚喜剧电影人物台词的建构艺术

冯小刚的喜剧电影有着独特的艺术魅力,其幽默点主要来源于剧中的人物台词。因而,从语言的微观层级来解析冯氏喜剧电影人物台词的建构艺术,不仅可以较为清晰地把握冯氏喜剧电影人物台词的语言创作技法,而且也为喜剧电影幽默人物台词的建构提供了一种新的创作思路和理论范型。     

Managerialisation processes and performance in arts organisations: the Archaelogical Museum of Bologna

The extension of management discourse to public-sector entities in Italy comes up against a particularly interesting case in museums and art organisations. Here more than anywhere else, perhaps, the rhetoric of managerialisation faces serious problems in understanding the nature of such anomalous organisations, and defining frameworks for representing their performances. In such a context management knowledge often leads to radical conflicts with well established professional discourses (museology, museography, history of art, etc.). Rather than a simplistic, pre-defined and ready-to-use exercise in “performance valuation”, the article suggests a more modest approach, processual in nature, whereby performance representation is open to dialogue with the basic features of the substantive culture of the professionals and the central role they still occupy in the management of these kinds of organisation.