Proactive versus reactive apparel brands in sustainability: Influences on brand loyalty

Building on the literature in brand loyalty and sustainable consumption of apparel, this study compares the loyalty formation mechanism between sustainable fashion and fast fashion brands. A series of hypotheses proposing the difference in the loyalty formation between the two types of apparel brands were developed. A structural equation modeling tested the research model with a sample of 556 U.S. respondents. Although somewhat inconsistent, the results suggest that consumers form brand loyalty toward sustainable versus fast fashion in a different manner. Implications for marketers as well as directions for future research are discussed.     

What drives customer loyalty in grocery retail? Exploring shoppers' perceptions through associative networks

Mental associations play a key role in shaping customer-brand relationships and are critical to the development of favourable attitudes and emotional attachment towards a brand. By exploring shoppers’ knowledge structures, this study identifies what drivers of customer loyalty are more relevant to customers in the context of grocery retail. A mix-method study on shoppers’ perceptions and values associated to their most patronised grocery store is presented. Through focus group discussions, concept maps and associative network analysis, three types of associations are identified: functional, relational and premium store associations. Salience and relationships among these dimensions are also discussed.     

The influence of website quality dimensions on e-purchasing behaviour and e-loyalty: a comparative study of Egyptian travel agents and hotels

Websites have become a channel for tourism enterprises to market and sell their services online. These enterprises are committed to improving their online services to retain customers and improving their competitiveness. This study aims to measure the effect of website quality dimensions on customer purchasing behaviour, and how this behaviour affects customer electronic (e)-loyalty. It compares the perceptions of 275 customers of travel agencies and 355 hotels using structural equation modelling. Findings revealed that website quality dimensions significantly affect the customer purchasing behaviour. The study highlighted the dimensions with a negative effect to help managers improve their website quality.     

Friend or Foe? The effects of contingent employees on standard employees' work attitudes

Using data from a large-scale national survey of employers and employees in Britain, we examine the impact of the presence of contingent employees on work attitudes of standard (full-time, indefinite-term) employees. Drawing on differing explanations for the increased use of contingent employment arrangements, we derive competing hypotheses about how this use affects standard employees' work perceptions and attitudes, and explore the impact of a number of potentially intervening factors. We find that contingent employees have little effect on standard employees' perceptions of work overload, but strongly reduce perceived job security, which in turn, mediates the negative effects of contingent employees on job satisfaction and organizational loyalty.     

统筹城乡发展中农民权益保障问题思考——以成都改革为对象的分析

农民问题的核心是农民的权益保障问题。论文对成都统筹城乡改革中有关农民权益保障,包括经济权益、社会权益、政治权益的基本情况进行了调研分析,在经验归纳的基础上指出,在坚持中国共产党及其政府作为制度的整体设计者与公共资源的主体供给者前提下,从农民的权益诉求出发,落实并保障农民的权益。     

产品市场定位与消费者忠诚之间的关系——基于浙江产品市场势力调查问卷

以2011年浙江省商务厅向各地市县发放的浙江产品市场势力调查问卷为数据来源,以其中的119家浙江省内商业企业作为研究样本,对浙江产品的市场定位与消费者忠诚之间的关系进行了实证研究。结果表明:产品市场定位与消费者的行为忠诚相关,提高产品的市场定位有利于消费者产生购买企业产品的偏好,进而促使消费者实现实际的、持续的购买行为;产品市场定位的提升尤其对产品客单价、产品销量和销售额的提升有显著的促进作用。因此,浙江企业应积极投入人力、物力,提高其产品的市场定位,以提升消费者忠诚,进而实现企业在市场中的议价能力及市场竞争力的提高。     

Reconceptualizing value creation: Exploring the role of goal congruence in the Co-creation process

As companies gradually shift from the exchange view to the resource integration view, the creation of value also shifts from the customer sphere to the joint sphere. As a result, the customer and service provider are responsible for co-creating value through resource integration. However, it raises the question of whether customers are capable of contributing to the co-creation of value. Our study proposes a framework of how goal congruence plays a pivotal role in the resource integration process between all actors in the joint sphere. When the level of goal congruence between customer and service provider actors is high, it stimulates the exchange of valuable resources from all actors, which leads to the actual experience of co-creation resulting in value-in-use and improves service outcomes, i.e., customer satisfaction and loyalty. Data were collected through a field survey from salon-and-spa customers (n = 530) and PLS-SEM was employed to test the hypotheses and further analysis. The results show that goal congruence impacts customer satisfaction and loyalty through value-in-use. Therefore, suggesting service providers to properly socialize their goals will be a good strategy to increase customer capability to co-create value and ultimately enhance customer satisfaction and loyalty.     

An Empirical Analysis of Synthesizing the Effects of Festival Quality,Emotion, Festival Image and Festival Satisfaction on Festival Loyalty: A Case Study of Macau Food Festival

This study aims to examine the interrelationships among the festival quality dimensions, festival quality, emotion, festival image, festival satisfaction and festival loyalty. Analysis of data from 454 attendees in the 12^th Macau Food Festival indicates that the proposed model fits the data. The result of this study will assist festival management in developing and implementing market‐orientated service strategies to increase quality and image, and enhance the emotion and satisfaction of attendees in order to attain their loyalty toward food festivals. Copyright © 2014 John Wiley & Sons, Ltd.     

态度变化能预测家族企业职业经理忠诚度吗？——个人特质的调节作用

职业经理化是我国家族企业成长为＂现代企业＂的必由之路。但职业经理忠诚度低下,甚至＂背叛＂雇主的现象频频发生却伤害了双方的彼此信任,使企业家与经理人之间的合作难以长期持续。本文目的在于寻找职业经理忠诚度的预测方法。通过检验忠诚度的直接前因——态度变量,我们发现,满意度和承诺度、工作搜寻意愿对职业经理忠诚度具有显著预测效应。同时,工作参与度、承诺倾向、创业动机等个人特质也显著影响忠诚度。这三个特质变量还对态度变量与忠诚度之间的关系具有显著的调节作用。此项研究给出了一种预测职业经理忠诚度的方法,加深了对企业家与经理人真诚合作的条件的理解。     

基于结合分析方法的常客计划顾客价值研究——以中国经济型酒店为例

常常客计划在航空业、酒店业、银行和零售业等领域已经得到广泛的应用,并成为标准的市场营销和客户管理工具。文章通过对国外研究文献的回顾,总结出了常客计划的概念、作用机制和构成要素。在总结国内主要品牌经济型酒店常客计划方案的基础上,利用正交设计产生了一个关于经济型酒店会员计划奖励方式偏好的调查表。利用这个调查表进行了针对酒店入住者的问卷调查,基于结合分析方法对调查数据进行了统计分析,实证了消费者对经济型酒店会员奖励方式的偏好。实证结果表明,基于年内住店时间和费用负担方式两个变量所划分的四类人群对各种奖励措施有不同的偏好。现有的常客计划并没有满足不同类型消费者的特定需求。研究结论提示,企业应当基于市场细分设计其常客计划,并力求实现吸引顾客和提高品牌价值的平衡。