论企业整体竞争力的提升

企业的整体竞争力是指企业应对各种环境的能力。是比核心竞争力观念更为先进的一种理念。应从系统的、联系的、发展的观点理解整体竞争力，并从企业市场应对能力、关键信息处理能力、人力资源开发能力、财务经营能力、基本管理能力等方面入手，寻求提高企业整体竞争力的有效途径。     

WTO与西部大开发战略的几个问题

中国加入WTO后，西部大开发战略的许多问题亟须在理论上深化，比如：西部大开发战略在中国加入WTO的前后是否有所不同，西部大开发的根本目标和实质会发生什么变化，东西部地区之间的差距会不会进一步扩大，西部开发的手段主要有哪些，西部地区能不能接替东南沿海地区淘汰的资本密集型和劳动密集型的产业，等等。     

品牌价值问题探讨

品牌是消费者了解产品的基本渠道，这种渠道的畅通程度一般体现为品牌的价值。品牌价值的评价可以从品牌忠诚度和品牌知名度两个品牌效果的综合作用来分析，同时考虑消费者的购买可能性对实际的品牌价值所造成的影响。在此基础上，探讨品牌价值的提升也是非常必要的。     

对培育我国高科技产业集群的思考

产业集群的要素有企业、市场、品牌、协作关系、生产基地、专业化配套环境、公共研发机构、制度创新等。产业集群的模式有轴轮武产业集群、多核武产业集群、网状武产业集群等。培育产业集群的思路是制定产业集群发展规划、建设配套环境、实施专业化园区建设、培育品牌集群以及实施“目标招商”和“策划招商”。     

关于促进中小企业发展的税收政策思考

中小企业在我国的经济生活中扮演着越来越重要的角色，已成为我国经济发展的重要力量。本文通过介绍发达国家中小企业税收征收政策，分析了我国现行中小企业税收政策的缺陷，并指出了改革和完善的方向。     

Whither seniority? Career progression and performance orientation in South Korea

Framed by institutional theory, this study reassesses the influence of seniority on (HRM) in South Korea today. We analyze first the overall influence of seniority in business, second its significance for career progression (i.e. promotion), and third its relation to individual performance orientation. By conducting in-depth interviews among local and expatriate managers, we find that the role of seniority is still pronounced. Seniority-based promotion remains significant, and individual performance evaluation systems, as are typically found in Western countries, hardly fit the cultural environment and tend to be ineffective. By contributing to the extant theories on institutional dynamics and the convergence–divergence–hybridization debate alike, our results strengthen the culturalist approaches, holding that informal institutions persist and do not disappear quickly. Further, rather than moving towards global convergence, we see the Korean HRM system as being in a state of hybridization caused by coercive isomorphism resulting from experimentation with foreign best-practice systems. As a result, some HRM practices are dysfunctional. We recommend that firms should reinterpret their valuation of individual performance towards team achievements and pay more attention to the optimal team composition.     

农技人员推广导向对农户品牌行为影响的作用机理——基于扎根理论的探索性研究

本文立足农资品牌成长的特定环境, 从农技基层推广人员的视角出发, 运用扎根理论研究方法, 归纳不同推广导向下形成的不同类型产品推广方式, 构建农资产品推广导向对农户品牌行为的作用机理模型, 为探讨中国特殊背景下农资产品推广导向与农户品牌行为的关系提供有益的理论依据和研究框架, 以期在实践中发挥促进农资品牌推广和推动农资品牌成长的指导作用.     

Pinning and Promotion: How Local Television Stations Are Using Pinterest for Branding and Audience Connectivity

Over the past decade, social media have become an increasingly important component in the ways broadcasters communicate with their audiences. A relative newcomer to that mix is the social network Pinterest, which enables followers to post photos and other types of visuals based on topics of interest. A content analysis examined how 85 local television stations are using that social network for promotion and branding. Results showed that, rather than promotion, use of Pinterest primarily revolves around lifestyle content, including postings by stations and interactivity by followers.     

Estimating the value of generic entry and intellectual property litigation in the pharmaceutical market

In this study, we examine the relationship between, and implications of, the market entry and intellectual property litigation of brand name and generic pharmaceuticals from 2003 to 2012 in Japan. We focus on the effects of a firm’s litigation behavior on market competition, including not only anticipated damage and injunction costs but also reputation and reliability costs. The results show that market entry of generic pharmaceuticals decreases market sales of brand name pharmaceuticals by 45%. However, in the case of intellectual property rights, litigation increases market sales of branded pharmaceuticals by 120%.     

The pressure of economic growth and the issuance of Urban Investment Bonds: Based on panel data from 2005 to 2011 in China

This paper explores the motivations behind the issuance of Urban Investment Bonds (UIBs) to stimulate local economies in China after the 2008 global financial crisis. Based on panel data from 2005 to 2011, we find that pressure to achieve economic growth has a positive effect on the issuance of UIBs, while fiscal pressure has the opposite effect on UIB issuance. We also find that the tenure of municipal party secretary, the revenue of land-use right transfer and fiscal pressure will change the impact of economic growth pressure on UIB issuance. These results are consistent with a pattern in which China's local government officials are influenced by the central government's assessment of local economic growth performance and have promotion-related incentives to maintain and develop the local economy.