标准化快递包装箱的市场推广策略研究

随着电子商务的迅速发展,中国快递业务量年均增幅迅速扩大,快递市场成为增长速度最快,发展潜力最大的新兴市场,市场规模排名世界第三。然而,巨大的快递发送量必然会需要数量巨大的快递包装,采用绿色环保、可循环利用、标准化的快递包装箱是现代快递行业发展的必然趋势。怎样提高标准化的快递包装箱在市场的认同度及进一步促进市场推广,成为快递行业亟待解决的问题。     

企业晋升公平激励与优化对策研究

我国企业晋升制度不健全、监督机制不完善、晋升文化扭曲等原因导致了我国企业晋升激励中存在性别歧视、玻璃天花板、看重关系等问题。企业要构建基于组织公平的晋升激励模型,并从培育正确的组织公平文化,不断完善晋升程序,选择和培训合适的晋升决策者,帮助员工树立正确的晋升观念,扩展我国企业晋升激励路径等五个方面保障企业晋升的公平激励效果。     

An economic analysis of the Cattlemen’s Beef Promotion and Research Board demand-enhancing programmes

The research reported here addressed two objectives. The first objective was to measure the overall impact of the Cattlemen’s Beef Board as well as eight-specific advertising, promotion and research activities on US beef demand. The second objective was to compute marginal benefit–cost ratios (BCRs) for the eight individual checkoff activities and for the overall programme. The results indicated that Cattlemen’s Beef Board’s Promotion activities increased total domestic beef demand by 15.7 billion pounds in total, or 2.1 billion pounds per year between 2006 and 2014. Collectively, the overall marginal BCR for all Cattlemen’s Beef Board activities was $11.20.     

区域产业投资策略与区域产业结构趋同：锦标赛机制的视角

通过对地方官员晋升锦标赛进行建模,分析了各地区产业结构趋同的深层次原因。以经济绩效为主要标准的地方官员晋升选拔机制,直接影响各个互为竞争地区的地方官员的产业投资策略选择,进而导致区域产业结构趋同。模型结果显示,当两地区初始绩效无差异时,产业结构必然趋同。当初始绩效存在差异时,以两地区高利润产业绩效之间相关系数的临界值1/2为分界点：小于等于1/2时,区域产业结构必然趋同;大于1/2时,产业结构是否趋同则受初始绩效差异、高利润产业期望绩效与落后区域比较优势产业绩效差值以及两区域选择高利润产业的绩效相关系数三者间关系的影响。该相关系数可能代表着两区域所投资的同一产业内不同产品间的替代或互补关系。不能仅因产业投资方向上的趋同就认为产业结构存在严重趋同,还需要对产品结构是否趋同进行分析研判。     

论西部民族地区自我发展能力的提升

提升西部民族地区自我发展能力,面临着自然环境、经济、政治和思想文化等诸多因素的制约。因此,必须要调整产业结构,完善基础设施建设,增强区域的资本积累能力和要素聚集能力;完善制度,改善环境,增强区域的政府组织协调能力和人文发展能力：构建社会主义核心价值体系,增强区域的民族凝聚力和向心力;创新科技,发展教育,增强区域的智力支持力和发展持续力;合理利用资源,保护环境,增强区域的生态平衡发展能力。     

The Use of Problematic Integration Theory to Assess Destination Online Promotion Activities

Abstract

This paper uses problematic integration theory to assess destination online promotional activities often used to influence consumer travel purchase behavior. The model of destination online promotion activities assessment focuses on the link between consumers' online brand preference drivers (differentiation, quality, and value) and online market data (price, distribution, Web presence, promotions, direct online communication tool, and ad identification). The model is tested using the case of Australia (www.australia.com) and their efforts to attract a U.S. market. The study found Australia.com is a well-designed travel guide that provides information and emphasizes its aesthetic aspects. However, the Website's interactive aspects could be improved. By assessing destination online promotional activities, destination marketing organizations may be able to reduce underlying uncertainty regarding the destination and more clearly address the needs of their target markets.     

Assessing the Use of Internet Surveys in the Context of Advertisement Tracking Studies: A Case Study of Tourism Yukon's Winter Promotion Campaign

Abstract

As interest in the varying applications of Internet technology has expanded in recent years, so have discussions concerning the relative merits of this medium as a credible means for conducting market survey research. Proponents of this form of on-line surveying claim that as the Internet becomes more universally accepted as a means of communication, its utility for survey purposes will be largely related to its ability to conduct some forms of research faster, better, and more conclusively than other more traditional methods of interviewing. Other supporters highlight the approach's potential research advantages with respect to gaining access to especially difficult-to-find populations, its cost effectiveness from a data collection perspective, and its speed of interaction with respondent populations. Conversely, other researchers express more cautionary perspectives and emphasize that Internet survey methods tend to suffer many of the same shortcomings as those associated with more traditional survey methods: inappropriateness for communication with specific audiences, control over sample representativeness, “self-selection” biases and response turn-around time. As with other emerging market survey research tools, there is a need to systematically explore the strengths and weaknesses of these perspectives in the context of specific research situations. This research examines issues of sample representativeness, “self selection” or non-response bias, and appropriateness of the survey techniques in the context of advertising tracking research. It does this by comparing the socio-economic and behavioral traits of Internet and traditional (telephone and mail) survey respondents participating in a tourism advertisement tracking study in Canada.     

Supplanting the Planters

Summary

After briefly examining the plantation-as-hotel model, this contribution focuses the remainder of its attention on the conversion of plantation slavery into entertainment on the Caribbean island of Barbados. First, and by way of contextualization, it is shown that an extensive and well-documented history of plantation life exists, one that is drawn from early accounts of travelers, missionaries and others, as well as later expert commentaries offered by indigenous and extra-regional scholars. Second, it is argued that the tourism industry has largely ignored or been highly selective in borrowing from this rich source of material in its attempt to supply the sort of a-historical diversion which it believes its clientele enjoys. Examples provided include the Open House Programme of the Barbados National Trust, the annual Crop Over Festival and Plantation Spectacular dinner shows. Finally, a few suggestions are advanced in order to try and understand the success of this type of tourism. They include references to postmodernity, nostalgia, dark tourism and varieties of promotion.