不列颠哥伦比亚理工学院考试方法探析

考试是衡量学生学习效果的一种手段,不列颠哥伦比亚理工学院采用合理的考核、考试方法,既提高了教与学的效果,也能正确评价学生对知识掌握的情况;采用严格、适当的升降级学籍管理制度,既提高了教学质量,又保证了培养的人才素质,在考试方法上为我国高校提供借鉴。     

浅谈法制建设在社会主义政治文明中的地位和作用

党的十六大把建设社会主义政治文明列为全面建设小康社会的重要目标,而法制建设又是建设政治文明的重要内容。因此,充分认识法制建设在社会主义政治文明中的重要地位和作用,才能有效发挥社会主义法制的作用,奠定社会主义政治文明建设的坚实基础。     

关于现代商业促销中存在问题及其对策分析

目前商业竞争激烈,商业促销活动混乱,甚至存在欺瞒消费者的现象,针对此类问题,我们认为应当通过市场监管、企业创新、商业策划等方式予以规范,起到净化市场环境,形成公平竞争的氛围。     

Pinning and Promotion: How Local Television Stations Are Using Pinterest for Branding and Audience Connectivity

Over the past decade, social media have become an increasingly important component in the ways broadcasters communicate with their audiences. A relative newcomer to that mix is the social network Pinterest, which enables followers to post photos and other types of visuals based on topics of interest. A content analysis examined how 85 local television stations are using that social network for promotion and branding. Results showed that, rather than promotion, use of Pinterest primarily revolves around lifestyle content, including postings by stations and interactivity by followers.     

Estimating the value of generic entry and intellectual property litigation in the pharmaceutical market

In this study, we examine the relationship between, and implications of, the market entry and intellectual property litigation of brand name and generic pharmaceuticals from 2003 to 2012 in Japan. We focus on the effects of a firm’s litigation behavior on market competition, including not only anticipated damage and injunction costs but also reputation and reliability costs. The results show that market entry of generic pharmaceuticals decreases market sales of brand name pharmaceuticals by 45%. However, in the case of intellectual property rights, litigation increases market sales of branded pharmaceuticals by 120%.     

The pressure of economic growth and the issuance of Urban Investment Bonds: Based on panel data from 2005 to 2011 in China

This paper explores the motivations behind the issuance of Urban Investment Bonds (UIBs) to stimulate local economies in China after the 2008 global financial crisis. Based on panel data from 2005 to 2011, we find that pressure to achieve economic growth has a positive effect on the issuance of UIBs, while fiscal pressure has the opposite effect on UIB issuance. We also find that the tenure of municipal party secretary, the revenue of land-use right transfer and fiscal pressure will change the impact of economic growth pressure on UIB issuance. These results are consistent with a pattern in which China's local government officials are influenced by the central government's assessment of local economic growth performance and have promotion-related incentives to maintain and develop the local economy.     

巢湖派河流域清水廊道技术产业推广模式的构建

派河为巢湖一级支流，水质差，针对派河流域开展了多项研究，产生了多项清水廊道技术，尚缺乏有效的产业化推广模式，基于此，构建了多层次、多元化清水廊道技术产业推广模式（“2S”VIP）。该模式包括组织机构、运行机制、推广模式平台、保障措施等。其中清水廊道技术推广模式平台包括综合技术信息平台、综合服务平台、产业化推广平台，以综合技术信息平台为支撑，以互联网+、大数据等为手段，综合服务平台为依托，产业化推广平台实现技术与市场的衔接。在政府的引导和监督下，通过一系列保障措施使各平台能顺利运行，达到产、学、研、用的有机融合。     

The effect of specific discount pattern in terms of price promotions on perceived price attractiveness and purchase intention: An experimental research

This study aims to investigate consumer perceptions and reactions in terms of specific discount patterns (fixed price, 40% discount, discount from 500 TL to 300 TL and 20% + 25% discount) in price promotion. According to the results, specific discount patterns in price promotion have a significant effect on perceived price attractiveness and purchase intention. When the specific discount patterns in price promotion and gender interaction were analyzed in terms of perceived price attractiveness, the scenario of the “discount from TL 500 to TL 300” significantly differentiated from both the control scenario (fixed price) and experimental scenarios for female. For males, no significant difference was found between the control and experimental scenarios. In terms of purchase intention, a significant difference was found between the fixed price scenario and the discount scenario from 500 TL to 300 TL and between the fixed price and 20% + 25% discount scenario. The theoretical managerial implications of the study were discussed, and future research suggestions were presented.     

高质量发展视角下区域创新能力的提升路径 ——以南京市江宁区为例

我国经济已由高速增长阶段转变为高质量发展阶段,实现高质量发展是新时代我国经济发展的根本要求。高质量发展与创新驱动紧密关联,必须多举措协同提升区域创新能力。区域创新能力是指一个地区将知识转化为新产品、新工艺、新服务的能力,代表了创新要素在一定区域内聚集、整合以及推动区域可持续发展的基本能力。为了有效提升区域创新能力,必须强化区域创新的综合保障、构建区域创新综合生态体系、促进创新创业项目孵化与成果转化、强化区域制造业发展相关的创新活动等。以南京市江宁区为例对此进行了分析,该区积极实施战略科技引领计划,不断强化创新工作,通过促进区域创新平台建设、区域创新的服务支撑体系构建、高端创新资源在区域的聚集、区域制造业创新发展及合理布局等,不断增强区域创新能力,有效支撑了区域高质量发展。     

昆曲艺术创意推广研究

作为首批被列入“人类口头与非物质遗产代表作”的昆曲，在21世纪初又一次焕发出青春活力，受到国内外各界广泛观注。如何保护和推广昆曲这份瑰丽的遗产并使之回归到大众的生活中，是非物质文化遗产保护的重大课题之一。以昆曲艺术的文化内涵和社会使命为出发点，探讨如何以提升人们的欣赏水平、审美趣味、生活品质为目标，通过传统与现代的融合来推广昆曲。