论西部民族地区自我发展能力的提升

提升西部民族地区自我发展能力,面临着自然环境、经济、政治和思想文化等诸多因素的制约。因此,必须要调整产业结构,完善基础设施建设,增强区域的资本积累能力和要素聚集能力;完善制度,改善环境,增强区域的政府组织协调能力和人文发展能力：构建社会主义核心价值体系,增强区域的民族凝聚力和向心力;创新科技,发展教育,增强区域的智力支持力和发展持续力;合理利用资源,保护环境,增强区域的生态平衡发展能力。     

Using a network data envelopment analysis model to assess the efficiency and effectiveness of cultural tourism promotion in Taiwan

The importance of tourism promotion has been discussed throughout past studies, and the consequences of ineffective promotion have also been investigated. While tourism promotion is a topic of interest to many researchers, performance measurement used to assess the effectiveness of tourism promotion is a topic seldom discussed. The purpose of this study is to develop an approach based on the data envelopment analysis (DEA) model to evaluate performance for tourism promotion. The main difference compared with previous DEA models is the evaluation of multiple efficiencies in a single DEA implementation, and the assessment of overall efficiency in a ratio index. In the assumption of variables, we use cultural tourism promotion as a foundation in formulating the empirical evaluation, and we test the proposed model by using data across 20 regions in Taiwan.     

Hospitality and tourism student and alumni perspectives: promotion expectations,academic and experience adjustments,and career growth

Preparing qualified graduates for the tourism and hospitality industry who will stay and achieve promotional success is paramount. The objectives of this research project were to determine promotional advancement expectations and strategies to improve promotional opportunities. Two separate questionnaires, with both open and close-ended questions, were sent to upper classmen/women in hospitality and tourism programs and alumni of the same programs. In total, 717 (409 students and 308 alumni) completed the questionnaires. Chi-square tests were run to determine differences between student and alumni responses. To assist in analysis of open-ended responses, Atlas.ti was used. There was a statistically significant difference between students and alumni responses in regards to promotional expectations; students expected it to take a significantly longer time to receive a promotion to supervisor or manager than alumni. Overall, students and alumni indicated strategies such as more real-world-focused courses with hands-on experiences.     

Competency analysis of top managers in the Taiwanese hotel industry

The purpose of this study was to identify top managers’ competencies in hotel unit leaders perceived to be most critical for career development, and using the Fuzzy Delphi and Analytic Hierarchy Process methods to determine perceptions of the importance of various competencies in different dimensions. This study uses snowball sampling methods to collect data from 25 hotel top managers and uses qualitative and quantitative surveys, including interviews, questionnaire review and a questionnaire survey. A two-stage research design is adopted to understand the differences in perceived competency requirements better. The analytical results demonstrate the required competencies of top managers in the hotel industry, and divide them into generic and technical dimensions, 18 competency domains, and 107 competency indices. The top three most important competency domains are “leadership,” “crisis management,” and “problem-solving.” The proposed management competency framework provides an important implication for educators, practitioners, and researchers.     

网络营销理论在个人知名度推广中的应用

知名度能够给个人带来潜在的收益,在个人发展过程中扮演越来越重要的作用。国内外对产品知名度的推广研究较多,但对个人知名度推广研究很少。本文阐述了个人知名度的含义及价值,总结了个人知名度网络推广的现状和存在问题,并结合网络营销理论和互联网的操作实务,对个人知名度的互联网推广原则、推广策略进行了理论探究。     

论重点农业产业化龙头企业对陕西县域经济发展的促进

陕西省的重点农业产业化龙头企业主要分布在县域,而且主要是乡镇企业或民营科技企业。这些企业在县域主导农业产业的优化选择和持续稳定发展、农地规模化经营和农业科学技术的有效推广,以及县域农业的外向型经济发展方面发挥关键促进作用。为了更好发挥促进作用,政府还必须进一步完善重点农业产业化龙头企业的分级评价筛选、动态监测和立法管理制度。     

区域产业投资策略与区域产业结构趋同：锦标赛机制的视角

通过对地方官员晋升锦标赛进行建模,分析了各地区产业结构趋同的深层次原因。以经济绩效为主要标准的地方官员晋升选拔机制,直接影响各个互为竞争地区的地方官员的产业投资策略选择,进而导致区域产业结构趋同。模型结果显示,当两地区初始绩效无差异时,产业结构必然趋同。当初始绩效存在差异时,以两地区高利润产业绩效之间相关系数的临界值1/2为分界点：小于等于1/2时,区域产业结构必然趋同;大于1/2时,产业结构是否趋同则受初始绩效差异、高利润产业期望绩效与落后区域比较优势产业绩效差值以及两区域选择高利润产业的绩效相关系数三者间关系的影响。该相关系数可能代表着两区域所投资的同一产业内不同产品间的替代或互补关系。不能仅因产业投资方向上的趋同就认为产业结构存在严重趋同,还需要对产品结构是否趋同进行分析研判。     

儿童阅读推广研究——以宁夏图书馆为例

解析儿童阅读推广的现状,指出儿童阅读推广与西方的差距,以及公共图书馆在这一活动中应当担负的重要角色,结合宁夏图书馆少儿阅览室阅读推广的实践活动,提出公共图书馆进行儿童阅读推广的措施。     

龙头企业知识溢出及集群竞争力的提升效应

产业集群已经成为区域经济发展的动力,知识溢出又是集群持续创新的最主要条件。文章主要研究了集群内龙头企业知识溢出的实现方式,并分析了知识溢出与竞争优势的两难困境,认为龙头企业可以通过集群竞争力的提升效应来克服个体在知识溢出时所造成的负效应。     

日本企业社会责任研究

2003年是日本的CSR元年,日本大企业开始群体推进企业社会责任,探索出一条独特的企业社会责任发展之路。本文回顾了日本企业社会责任的历史背景和主要进展,重点研究日本企业推进社会责任的动机、模式和特点,并对中国的企业社会责任实践提出意见和建议。与先行一步的日本相比,中国仍处于企业社会责任的初级阶段,要建设企业社会责任推动体系和基本制度,并着力抓好社会责任培训工作。