节假日调整方案调查问卷的批评性语篇分析

从批评性语篇分析的视角出发,运用系统功能语言学及语用学的分析方法,对国家发改委在其官方网站上公布的节假日调整方案的调查问卷进行分析,发现调查问卷作为一种商用语篇体裁参与社会实践,在了解民意的同时,更加侧重推销方案,在一定程度上促成了这次节假日调整方案的实施。     

中国地方保护主义问题浅析

该文界定了地方保护主义的概念，描述了中国的地方保护主义出现、演变的过程，梳理了不同专家学者对该问题的不同观点，认为它的出现是中国转轨阶段的产物，主要是地方政府间的竞争导致了它的出现。     

论西部民族地区自我发展能力的提升

提升西部民族地区自我发展能力,面临着自然环境、经济、政治和思想文化等诸多因素的制约。因此,必须要调整产业结构,完善基础设施建设,增强区域的资本积累能力和要素聚集能力;完善制度,改善环境,增强区域的政府组织协调能力和人文发展能力：构建社会主义核心价值体系,增强区域的民族凝聚力和向心力;创新科技,发展教育,增强区域的智力支持力和发展持续力;合理利用资源,保护环境,增强区域的生态平衡发展能力。     

新形势下加快贵州对外开放研究———兼与广东、内蒙古、重庆比较

贵州作为欠发达、欠开发地区,由于基础设施不健全、地理条件制约,长期以来在国家发展战略中处于辅助的角色,与周边省市产业互补性弱,省内大型企业资源依附性强。随着贵州交通等基础设施条件的改善,尤其是“工业强省”与“城镇化带动”两大战略的实施,新形势下纵深推进对外开放工作正当时。     

地方官员晋升锦标赛与中国经济增长

对地方官员晋升锦标赛与中国经济增长关系的研究文献进行了梳理,从省长推动经济增长知识的不完备、公共部门内部激励机制的特点、中央给予各省发展资源的不均等、国内生产总值统计数据不准确、省以下官员晋升与经济绩效关联弱五个角度,在理论和经验上系统地分析了地方官员晋升锦标赛理论框架的缺陷,指出中国地方政府治理经验要上升为一种具有普适意义的理论仍然为时尚早。     

Management and Business Research on Commercial Diplomacy: Examining Trends and Themes

This article reviews the literature of commercial diplomacy during the period 1960–2014 from a management angle and is organized around four major themes: (1) government’s export/trade promotion function; (2) institutional/organizational arrangements; (3) managerial roles and activities; and (4) interaction between commercial diplomats and businesses. A complementary quantitative analysis tracing current research trends reveals the emergence of relevant publications at the end of the 1970s and a real increase after 2000. It also confirms the relative scarcity of commercial diplomacy literature focusing on the business and management dimension. Gaps in current literature are identified, and suggestions for further research are presented.     

Promotional Competitions: A Taxonomy of Campaign Framing Choices Integrating Economic,Informational, and Affective Objectives

Promotional competitions remain underresearched with only limited conceptualization of campaign design (framing) options evident. Our research addresses the following questions: What are the specific framing options available to campaign planners? What framing strategies should decision-makers apply to optimize campaign performance against promotional aims and objectives? We analyze a sample of promotional competition campaigns in the Australian market to identify the range of specific framing options. We present a taxonomy of Action, Entry, and Prize choices, integrating the key promotional aims of economic, informational, and affective influence. Academic and practitioner implications are discussed and a future research agenda is proposed.     

基于零售商开通网络渠道的多渠道供应链定价策略

文针对拥有网络直销渠道的制造商,考虑零售商实体渠道促销努力水平及消费者的搭便车行为,在 Nash博弈和零售商主导的Stackelberg 博弈下,就零售商开通网络渠道的问题进行研究。通过理论和数值分析,得到以下结论：零售商渠道地位对其开通网络渠道影响不大;开通后,制造商利润减小,当实体渠道基本市场份额较小时,零售商利润增大;零售商应根据实体渠道基本市场份额大小来决定是否开通网络渠道。     

Using a network data envelopment analysis model to assess the efficiency and effectiveness of cultural tourism promotion in Taiwan

The importance of tourism promotion has been discussed throughout past studies, and the consequences of ineffective promotion have also been investigated. While tourism promotion is a topic of interest to many researchers, performance measurement used to assess the effectiveness of tourism promotion is a topic seldom discussed. The purpose of this study is to develop an approach based on the data envelopment analysis (DEA) model to evaluate performance for tourism promotion. The main difference compared with previous DEA models is the evaluation of multiple efficiencies in a single DEA implementation, and the assessment of overall efficiency in a ratio index. In the assumption of variables, we use cultural tourism promotion as a foundation in formulating the empirical evaluation, and we test the proposed model by using data across 20 regions in Taiwan.     

Hospitality and tourism student and alumni perspectives: promotion expectations,academic and experience adjustments,and career growth

Preparing qualified graduates for the tourism and hospitality industry who will stay and achieve promotional success is paramount. The objectives of this research project were to determine promotional advancement expectations and strategies to improve promotional opportunities. Two separate questionnaires, with both open and close-ended questions, were sent to upper classmen/women in hospitality and tourism programs and alumni of the same programs. In total, 717 (409 students and 308 alumni) completed the questionnaires. Chi-square tests were run to determine differences between student and alumni responses. To assist in analysis of open-ended responses, Atlas.ti was used. There was a statistically significant difference between students and alumni responses in regards to promotional expectations; students expected it to take a significantly longer time to receive a promotion to supervisor or manager than alumni. Overall, students and alumni indicated strategies such as more real-world-focused courses with hands-on experiences.